Faced with empty dining rooms and idle staff, keeping the lights on and the kitchen burners lit during the COVID-19 crisis is probably the most difficult challenge your restaurant has faced. To cope, many owners have chosen to make the rapid adjustment to becoming an online-based restaurant instead of shutting your doors for the duration.
Even if your experience of technology is limited, the move is not as daunting as it may initially seem. The following handful of items will help you to maximize the benefits of your ePOS solution while giving you a final operating strategy that you can feel confident about.
A change in your business model necessitates a change to how your workflows are designed. This presents you with a great opportunity for internal collaboration. Letting your staff participate makes any new workflows easy to understand. It will also contribute to deepened staff loyalty by making them like valued employees. Through this process small and easily forgotten tasks, such as pre-staging bags with cutlery or napkins, can be added to the flow of your staff’s daily routine. This better ensures that nothing gets missed in physical preparations, allowing you to then focus on the technology side of things.
The new workflow you and your staff develop must follow the line of technology from the moment a customer opens your online ordering webpage up until the time of delivery. A shortlist of items to consider in doing so is:
Using this list as a guide towards developing your own strategy will cover the basics of ensuring that the appropriate data is going to the right place at the right time. This makes coordination between your staff seamless and effortless while providing full transparency of the process to your customers. It is through these transparent and easy to execute tasks that will help to bridge the gap between physical and digital interactions.
Replacing your customer interactions with virtual ones does present a new set of challenges around keeping your customers engaged. Instead of relying on the eyes and ears you once had on the floor, you must now rely almost exclusively on data and, to a lesser extent, the inputs of your delivery staff. Losing these customer-facing interactions, and knowing that all orders will now be taken literally, requires a heavier leaning on your other business senses.
Data will play a heavy part in keeping your customer’s attention. You will rely on data to generate the personal touches that only your servers once could provide, including the recommendations that your regulars grew to expect from their favorite servers.
So how can you build this level of intuitive customer service into a technology-driven POS platform? What can you do to maintain the highest levels of customer service through an online ordering page?
Communication and a clean interface are the keys to success in holding the attention of your diners. Merging the data from a customer’s past dining experiences in your restaurant with their delivery orders will allow you to better establish enticing promotions that will keep your customers coming back for more.
Keeping things running smoothly and without any extra effort is imperative to keep things as simple as possible, especially while making the transition from being a host to accepting online orders. Implementing the right POS solution is only the start; you must know how to adapt your workflows and customer-facing interfaces to this change in strategy. It doesn’t make sense to shoulder this load alone, especially when help is a few clicks away.
We offer experienced ePOS consultants that would love to help you meet the changes in your business model. The solution we design and the nuances we put into play will help you to address any regulatory changes that come your way, while keeping you, your staff, and your customers safe during the COVID-19 crisis.
Find out more how U.S. Bank’s Talech point of sale solution can offer powerful business management capabilities, while delivering safe, secure payment acceptance.