A simple guide to set up your online ordering restaurant

March 17, 2021

Faced with empty dining rooms and idle staff, keeping the lights on and the kitchen burners lit during the COVID-19 crisis is probably the most difficult challenge your restaurant has faced. To cope, many owners have chosen to make the rapid adjustment to becoming an online-based restaurant instead of shutting your doors for the duration.

Even if your experience of technology is limited, the move is not as daunting as it may initially seem. The following handful of items will help you to maximize the benefits of your ePOS solution while giving you a final operating strategy that you can feel confident about.

 

Determine your new internal workflow 

A change in your business model necessitates a change to how your workflows are designed. This presents you with a great opportunity for internal collaboration. Letting your staff participate makes any new workflows easy to understand. It will also contribute to deepened staff loyalty by making them like valued employees. Through this process small and easily forgotten tasks, such as pre-staging bags with cutlery or napkins, can be added to the flow of your staff’s daily routine. This better ensures that nothing gets missed in physical preparations, allowing you to then focus on the technology side of things.

The new workflow you and your staff develop must follow the line of technology from the moment a customer opens your online ordering webpage up until the time of delivery. A shortlist of items to consider in doing so is:

  • Setting up a notification in your POS system when an order has been placed 
  • Freezing an order from moving into your KDS until payment has been confirmed 
  • Rejecting incomplete orders, such as those missing delivery address or payment details 
  • Letting your kitchen display system notify your delivery coordinator of completed orders 
  • Allowing your drivers to close out orders once delivered
     

Using this list as a guide towards developing your own strategy will cover the basics of ensuring that the appropriate data is going to the right place at the right time. This makes coordination between your staff seamless and effortless while providing full transparency of the process to your customers. It is through these transparent and easy to execute tasks that will help to bridge the gap between physical and digital interactions.

 

Transitioning personal experiences to the virtual world

Replacing your customer interactions with virtual ones does present a new set of challenges around keeping your customers engaged. Instead of relying on the eyes and ears you once had on the floor, you must now rely almost exclusively on data and, to a lesser extent, the inputs of your delivery staff. Losing these customer-facing interactions, and knowing that all orders will now be taken literally, requires a heavier leaning on your other business senses.

Data will play a heavy part in keeping your customer’s attention. You will rely on data to generate the personal touches that only your servers once could provide, including the recommendations that your regulars grew to expect from their favorite servers. 

So how can you build this level of intuitive customer service into a technology-driven POS platform? What can you do to maintain the highest levels of customer service through an online ordering page?

Communication and a clean interface are the keys to success in holding the attention of your diners. Merging the data from a customer’s past dining experiences in your restaurant with their delivery orders will allow you to better establish enticing promotions that will keep your customers coming back for more. 

 

Make setting up online ordering for your restaurant simple

Keeping things running smoothly and without any extra effort is imperative to keep things as simple as possible, especially while making the transition from being a host to accepting online orders.

Implementing the right POS solution is only the start; you must know how to adapt your workflows and customer-facing interfaces to this change in strategy. It doesn’t make sense to shoulder this load alone, especially when help is a few clicks away.

We offer experienced ePOS consultants that would love to help you meet the changes in your business model. The solution we design and the nuances we put into play will help you to address any regulatory changes that come your way, while keeping you, your staff, and your customers safe during the COVID-19 crisis.

 

Find out more about how the U.S. Bank talech point of sale solution can offer powerful business management capabilities, while delivering safe, secure payment acceptance.

Learn about U.S. Bank

Related content

4 ways to make practical use of real-time payments

Higher education strategies for e-payment migration, fighting fraud

Crack the SWIFT code for sending international wires

Payment industry trends shaping that are the future of POS

Want AP automation to pay both businesses and consumers?

Digital banking and cloud accounting software: How they work together

Zelle® for business makes faster payments to realtors at Sunriver Resort

Can faster payments mean better payments?

4 restaurant models that aren’t dine-in

How to identify what technology is needed for your small business

Key considerations for online ordering systems

Planning for restaurant startup costs and when to expect them

Staying organized when taking payments

How does an electronic point of sale help your business keep track of every dime?

How to fund your business without using 401(k) savings

How iPads can help increase efficiency in your salon

Tools that can streamline staffing and employee management

The different types of startup financing

How business owners are managing during the supply chain crisis

How small businesses are growing sales with online ordering

Gift cards can extend ROI into 2022

Rethinking common time management tips

Meet your business credit card support team

Business credit card 101

5 tips for managing your business cash flow

How Everyday Funding can improve cash flow

How to apply for a business credit card

How jumbo loans can help home buyers and your builder business

How a small business is moving forward during COVID-19

Leverage credit wisely to plug business cash flow gaps

8 Ways for small business owners to manage their cash flow

How to make the most of your business loan

Break free from cash flow management constraints

Improve online presence your business

Honey Luxury Beauté: growing a side project into an eye-catching beauty business

3 ways to gain loyalty with your customers

Strengthen your brand with modern POS technology

Tactical Treasury: Fraud prevention is a never-ending task

4 ways Request for Payments (RfP) changes consumer bill pay

Time is money: Intelligent Payment Routing saves businesses both

ePOS cash register training tips and tricks

Digital banking for business: How connectivity improves customer experience

Cashless business pros and cons: Should you make the switch?

What corporate treasurers need to know about Virtual Account Management

Treasury management innovations earn Model Bank awards

Why retail merchandise returns will be a differentiator in 2022

Technology strategies to complement your business plan

Omnichannel retail: 4 best practices for navigating the new normal

Is your restaurant Google-friendly?

Buried treasure: Maximizing analytics for treasury management

What type of loan is right for your business?

ABL mythbusters: The truth about asset-based lending

Banking connectivity: Helping businesses deliver the easier, faster, more secure customer experience of the future

Tech tools to keep your restaurant operations running smoothly

A simple guide to set up your online ordering restaurant

Higher education and the cashless society: Latest trends

Innovative payroll solutions may help attract hourly workers

Webinar: Building digital bridges for treasury optimization

Start of disclosure content
XX-011 Equal Housing Lender
XX-014 Loan programs: credit + home
WI-031 Bank + USBI disclaimer