Our approach
Our focus on your unique financial goals and long-term investing success is fundamental to the selection of appropriate investment strategies and responsible management of your wealth.
Our Asset Management Group (AMG) is a dedicated team of investment strategists with a global view that encompasses macroeconomics, market trends and central bank and government policies. The team works to distill the investment world’s complexities into implementable, actionable views and strategies.
The AMG accomplishes this by following a data- and process-driven three step methodology which includes asset research, investment selection and portfolio construction.


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Developing your investment strategy
We research market conditions and their impact on your portfolio to help determine the appropriate asset allocation strategies for you. We construct your portfolio – with an appropriate mix of equities, bonds and real assets – based on your goals and risk tolerance.
See diversification and asset allocation
A circle divided into three parts, made up of Equities, Bonds and Real assets
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Choosing your investments
Our investment specialists evaluate investment management firms based on their performance records as well as their risk management process practices. Only 1% of all funds make it through our rigorous approval process and are used to create a portfolio based on your investment goals.
Learn how we select your investments
Following are the steps we follow to evaluate which funds get selected: Strategic purpose, Initial assessment, Quality evaluation, Quality verification, ONLY 1% of all funds make it through our approval process
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Constructing your portfolio
Based on your financial goals and timeline, we will create an investment portfolio that is focused on delivering performance across varying market environments and through changing times.
Diagram showing three sample portfolios along a continuum from lower exected risk and lower expected growth to higher expected risk and higher expected growth: Conservative, Balanced and Aggressive



Invest your way
Personal guidance
Our starting point for your personalized guidance is making sense of your finances. Whatever your financial situation, we will tailor a strategy to help you work toward your financial goals.
Online investing
Whether you want managed-for-you investments with Automated Investor, or you prefer to build and manage your own portfolio using our comprehensive suite of tools through Self-directed brokerage, our affiliate U.S. Bancorp Investments has an online investing option to meet your needs.
Our Service Teams
Where are you in your financial journey?
We work to understand your assets, needs and goals, then provide the right level of support to help you move forward.
Insights
Buy and hold strategies
Rather than trying to time the market, consider more time in the market by rethinking long-term investment strategies.
Market news
Read our up-to-date reports on economic events and news from the markets.
Diversification in investing may reduce risk
Diversification is important in investing because it can help mitigate the risks that uncertainty creates.