Improve the online presence of your business

December 01, 2021

What solutions should a small business look for when planning to expand their online presence?

 

Every business owner must come to terms with the fact that this is an online world. Those businesses who have already embraced virtual storefronts attest to the accompanying boost of sales. However, if you are a small business that has an outdated website or none at all, you are at a disadvantage. In either case, you need a solution that is quick and inexpensive to keep up with the industry and modern customer trends.

Adding cloud-based point of sale technology to your suite of business tools is a step in the right direction. This provides online options that work to attract customers while presenting you with new options for growing your business. But how do you go about building a POS system with online ordering support on a small business budget? 

 

Start with seamless integration of point of sale tools.

The best online ordering solution is one that is based on tools that work well with each other. The POS tools you use must be in sync with the other to ensure success and accurate operations. Some of these seamless integrations must include:

  • Cloud-based data storage
  • Synchronization of sales information and inventory data
  • Integrations of common business tools like invoicing products with POS tools
  • Intuitive, user-friendly interfaces for staff and customers
     

A fully integrated POS solution will get your online presence up and running rapidly. These tools allow you to offer a white-glove experience to your customers regardless of where you or they are located. This will aid in broadening your reach and create an inviting atmosphere, both in person or virtual.

 

Payment options must be compatible with online ordering options

Presenting a customer with online ordering is only one part of what is necessary for integration. A POS-integrated website and full POS tool integration are all in vain if the customer cannot easily pay. But before you address this, examine this shortlist of payment options that support both in-person and online transactions:

  • Mobile payment apps
  • Virtual terminals
  • Web-based invoicing
     

Implementing any of these payment options will yield immediate dividends in every customer transaction. Payment acceptance options expand and become more secure, while the speed of completing a transaction adds to a customer’s convenience. The resulting data gained via these transactions yield options for performing in-depth data analysis. 

 

Cloud-based data storage is a must-have

Do you know which of your products or services are more likely to be purchased online or viewed online then purchased in-person? The answers to these questions, even if you guess right today, will bring different answers tomorrow. This is where the benefits of online ordering have an even greater impact on your business than the sales themselves.

Utilizing the full power of cloud-based data storage will make available the same data analytics used by larger businesses. This allows you to generate an assortment of predictive sales models to keep you a step ahead of the customer. Effectively reading your customers’ minds can transform you from just a place to go into the place to go.

 

Customer engagement spreads to all business channels

Using your POS solution as the foundation for driving online sales adds to the attractiveness of your brand. Customers feel empowered in their engagement with it as they can now fully customize their experience on their terms. Developing an intuitive online ordering presence takes the customer beyond your walls and into a limitless virtual world.

Your online presence transforms the products and services you provide by giving the customer:

  • An endless aisle experience 
  • 24/7 access
  • The ability to try things in store to order later
  • Contactless experiences
     

These are all modern conveniences that today’s consumers are expecting and that can set you apart from your competitors. 

 

Learn more about point of sale options that include online ordering capability.

Learn about U.S. Bank

Related content

Allowance basics for parents and kids

Business tips and advice for Black entrepreneurs

How having savings gives you peace of mind

The value of engaging a professional paying and exchange agent

Year-end financial checklist

Practical money tips we've learned from our dads

Putting home ownership within reach for a diverse workforce

A simple guide to set up your online ordering restaurant

ePOS cash register training tips and tricks

Improve online presence your business

Gift cards can extend ROI into 2022

4 restaurant models that aren’t dine-in

High-cost housing and down payment options in relocation

For today's relocating home buyers, time and money are everything

Crypto + Relo: Mobility industry impacts

Complying with changes in fund regulations

Checklist: Increase lead generation with website optimization

5 affordable small business marketing ideas when you have no budget

Tips for building a successful customer loyalty program

Why ecommerce for small business strategy is integral

Beyond Mars, AeroVironment’s earthly expansion fueled by U.S. Bank

Administrator accountability: 5 questions to evaluate outsourcing risks

Service provider due diligence and selection best practices

Choosing your M&A escrow partner

How to stay positive when searching for a job: advice from a U.S. Bank goals coach

Travel for less: Smart (not cheap) ways to spend less on your next trip

Evaluating interest rate risk creating risk management strategy

Opening a business on a budget during COVID-19

How small businesses are growing sales with online ordering

Payment industry trends that are the future of POS

How to stop living paycheck to paycheck post-pay increase

How to cut mindless spending: real tips from real people

Insource or outsource? 10 considerations

How to start a photography business

Preparing for your custodian conversion

3 ways POS data analysis can help define your brand

Checklist: What you’ll need for your first retail pop-up shop

Addressing financial uncertainty in international business

30-day adulting challenge: Financial wellness tasks to complete in a month

Helpful tips for safe and smart charitable giving

How and when to ask for a raise

Tips to overcome three common savings hurdles

Webinar: Uncover the cost: International trip

How to increase your savings

How mobile point of sale (mPOS) can benefit your side gig

5 tips to use your credit card wisely and steer clear of debt

Real world advice: How parents are teaching their kids about money

5 ways to spring clean your finances and save money year-round

Webinar: Mortgage basics: How much house can you afford?

How to spot a credit repair scam

5 unique ways to take your credit card benefits further

5 tips to use your credit card wisely and steer clear of debt

Employee benefit plan management: Trustee vs. custodian

High-yield bond issuance: 5 traits lawyers should look for in a service provider

Give a prepaid rewards card for employee recognition

How to reward employees and teams who perform well

5 steps for creating an employee recognition program

How jumbo loans can help home buyers and your builder business

How real-time inventory visibility can boost retail margins

Easier onboarding: What to look for in an administrator

In a digital world, Liberty Puzzles embraces true connection

3 tips to maintain flexibility in supply chain management

Digital banking and cloud accounting software: How they work together

Artificial intelligence in finance: Defining the terms

How to identify what technology is needed for your small business

How to get started creating your business plan

7 tips to help grow your business after launch

How to test new business ideas

Key considerations for online ordering systems

Planning for restaurant startup costs and when to expect them

Staying organized when taking payments

How does an electronic point of sale help your business keep track of every dime?

How iPads can help increase efficiency in your salon

Tools that can streamline staffing and employee management

Costs to consider when starting a business

How to redefine challenges with business collaboration

Empowering team members

10 tips on how to run a successful family business

The role of ethics in the hiring process

8 ways to increase employee engagement

How to hire employees: Employee referral vs. external hiring

Email marketing: 10 mistakes to avoid

4 steps that give your business an SEO boost

What you should know about licensing agreements

Essential marketing tools for any business

3 simple brand awareness tips for your business

How a small business owner is making the workplace work for women

The growing importance of a strong corporate culture

Meet your business credit card support team

Business credit card 101

5 tips for managing your business cash flow

How to apply for a business credit card

Prioritizing payroll during the COVID-19 pandemic

Break free from cash flow management constraints

Honey Luxury Beauté: growing a side project into an eye-catching beauty business

Use this one simple email marketing tip to increase your reach

How a travel clothing retailer is staying true to its brand values

How community gave life to lifestyle boutique Les Sol

How Shampoo’ed is transforming hair and inspiring entrepreneurs

The San Francisco bridal shop that’s been making memories for 30 years

How Al’s Breakfast is bringing people together

Celebrity Cake Studio’s two decades of growth and success

How a group fitness studio made the most of online workouts

How Wenonah Canoe is making a boom in business last

How a bar trivia company went digital during COVID-19

How to build a content team

3 ways to gain loyalty with your customers

How (and why) to get your business supplier diversity certification

Strengthen your brand with modern POS technology

4 questions you should ask about your custodian

Tactical Treasury: Fraud prevention is a never-ending task

Cashless business pros and cons: Should you make the switch?

Why retail merchandise returns will be a differentiator in 2022

Technology strategies to complement your business plan

Omnichannel retail: 4 best practices for navigating the new normal

The client-focused mindset: How to network effectively

Is your restaurant Google-friendly?

Business risk management for owners of small companies

Refining your search for an insurance custodian

Webinar: AP automation for commercial real estate

Webinar: CSM corporation re-thinks AP

The future of financial leadership: More strategy, fewer spreadsheets

Tech tools to keep your restaurant operations running smoothly

Enhancing liquidity management: 4 benefits of visibility

The client-focused mindset: Adapting to differing personality types

The client-focused mindset: What do clients expect?

Automated escheatment – learn how to prevent and resolve unclaimed property

Webinar: CRE Digital Transformation – Balancing Digitization with cybersecurity risk

Webinar: CRE technology trends

Start of disclosure content

Loan approval is subject to credit approval and program guidelines. Not all loan programs are available in all states for all loan amounts. Interest rate and program terms are subject to change without notice. Mortgage, home equity and credit products are offered by U.S. Bank National Association. Deposit products are offered by U.S. Bank National Association. Member FDIC.