If you can improve your customer service, bolster your social engagement and build eco-friendly brand awareness, you can gain (and retain) more customers.
You’re always looking for ways to improve your small business, but you’ve recently noticed that your growth is plateauing. These tips for bolstering your brand awareness might help.
Think strategically about how to reach — and retain — more customers. Here are three simple steps that do just that.
1. Make doing business easy
Think about your buying process from start to finish. Is it easy? If you’re not sure, ask your customers via a simple online survey. If you get a lot of complaints about the same thing, you know that’s an area for improvement.
These are features of a positive purchase experience:
Is there anything your business could do better? Something you know you’re missing from this list? If so, it might be time to make upgrades or improvements.
If your products or services are of the same or better quality than your competitors, a seamless purchasing experience can create customer loyalty and improve the frequency of repeat customers.
2. Add social media engagement to your marketing mix
Sites like Facebook, YouTube, Instagram and Snapchat make marketing more interactive than ever. Don’t miss out on potential revenue by ignoring social media.
When used appropriately, social media can reach new customers, maintain a connection with existing customers and make every buyer feel valued. To make the most of social media marketing:
If the idea of participating on social media scares you, start with one platform and work with it for a while before you add more. Or hire someone to show you the ropes.
3. Become socially responsible
Consumers often prioritize purchasing goods and services from enterprises that are socially responsible. The visibility you gain from giving back to the community will double as advertising for your business.
Here are some simple ideas:
Many social responsibility practices cost almost nothing to get started. And, from an advertising perspective, causes that require help from the community are a good way to engage customers and build trust.
As a business owner, you can make strategic moves to improve customer service, bolster social media engagement and build eco-friendly brand awareness. By focusing on those three things, you’ll be taking steps to get and retain more customers. Which, at the end of the day, is what every business owner wants.
Looking for more insight? Learn more with usbank.com/business-banking.