Protection focused on your financial goals

The primary reason people choose to purchase life insurance is to replace future income that is lost in the event of an individual's premature death. Life insurance offers protection at its core, but it can do so much more. For example, you can use proceeds from life insurance for:

  • Paying off a mortgage
  • Funding education
  • Paying estate taxes
  • Transitioning your business

Our integrated approach means we look at your entire financial picture to create a financial plan with the appropriate protection that is focused on your unique goals.

Whether you require relatively low-cost coverage for a set period of time, coverage that does not expire or help with complex family and business needs, we have a variety of options for you.

Types of life insurance

Term life insurance. Life insurance coverage that lasts for a set period of time – typically 10 years or more – is called term life insurance.

Permanent life insurance. Whole life, universal life and variable universal life are types of permanent life insurance coverage that do not expire.

Learn more about types of life insurance

Work with a financial advisor

Conducting a capital needs analysis could help you prevent economic loss to your family. A financial advisor will help you assess your life insurance needs by considering your full financial picture.

Find an advisor

Meeting complex family and business needs

While providing for the financial wellbeing of a family is the most common benefit of life insurance, policies can serve other purposes as well.

Special provisions

Some policies can provide for children with special needs, or help maintain property or a business after death. 

Tax planning

Policy proceeds are generally disbursed free of income tax and estate taxes. Plus, when the insurance is in force, earnings related to cash value in the policy accumulate on a tax-deferred basis.

Estate planning

Death benefit proceeds can help pay estate taxes and get funds directly to heirs and charities. Since proceeds are not typically subject to probate, life insurance can enable smooth transitions of assets.

Learn about trusts and estates

Business succession

Business owners purchase policies to ensure their business continues if one owner or key employee dies.

Learn about business insurance

Leveraging life insurance in your financial plan

If you are not using insurance as part of your financial strategy, you may be missing a great opportunity to maintain control of your lifestyle and assets, even when the unexpected happens. Here are some examples:

Distributing risk. You might gain leverage by re-distributing some of your risk to an insurance company.

Premium financing. You might finance insurance premiums to protect your liquidity or cash flow. Learn more about insurance premium financing from U.S. Bank.

Tax-advantaged retirement savings. You might gain tax-deferred growth and supplemental retirement income. Unlike retirement assets, life insurance may not have vesting requirements, strict contribution limits or rigid withdrawal penalties. Cash withdrawals may be free of income taxes.

Find an advisor

Insurance topics

Insurance overview Long-term care insurance
Disability insurance Business insurance

Insights from our experts

Types of life insurance

Understand the differences between term life, whole life, universal life and variable universal life.

Learn more

3 types of insurance you shouldn’t ignore

As your needs and the needs of your loved ones change, you don’t want to ignore these three key types.

Read article

How much life insurance do I need?

Life insurance can offer financial coverage and security to your loved ones, but it can be hard to know how much you need to purchase.

Read article

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Disclosures

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Investment and insurance products and services including annuities are:
Not a deposit ● Not FDIC insured ● May lose value ● Not bank guaranteed ● Not insured by any federal government agency.

U.S. Wealth Management – U.S. Bancorp Investments is a marketing logo for U.S. Bancorp Investments.

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Investment and insurance products and services including annuities are available through U.S. Bancorp Investments, the marketing name for U.S. Bancorp Investments, Inc., member FINRA and SIPC, an investment adviser and a brokerage subsidiary of U.S. Bancorp and affiliate of U.S. Bank.

U.S. Bancorp Investments and its representatives do not provide tax or legal advice. Your tax and financial situation is unique. You should consult your tax and/or legal advisor for advice and information concerning your particular situation.

U.S. Bancorp Investments is registered with the Securities and Exchange Commission as both a broker-dealer and an investment adviser. To understand how brokerage and investment advisory services and fees differ, the Client Relationship Summary and Regulation Best Interest Disclosure are available for you to review.

Insurance products are available through various affiliated non-bank insurance agencies, which are U.S. Bancorp subsidiaries. Products may not be available in all states. CA Insurance License #0E24641.

Pursuant to the Securities Exchange Act of 1934, U.S. Bancorp Investments must provide clients with certain financial information. The U.S. Bancorp Investments Statement of Financial Condition is available for you to review, print and download.

The Financial Industry Regulatory Authority (FINRA) Rule 2267 provides for BrokerCheck to allow investors to learn about the professional background, business practices, and conduct of FINRA member firms or their brokers. To request such information, contact FINRA toll-free at 1-800‐289‐9999 or via https://brokercheck.finra.org. An investor brochure describing BrokerCheck is also available through FINRA.

The information provided represents the opinion of U.S. Bancorp Investments and is not intended to be a forecast of future events or guarantee of future results. It is not intended to provide specific investment advice and should not be construed as an offering of securities or recommendation to invest. Not for use as a primary basis of investment decisions. Not to be construed to meet the needs of any particular investor. Not a representation or solicitation or an offer to sell/buy any security. Investors should consult with their investment professional for advice concerning their particular situation.

U.S. Bancorp Investments Order Processing Information.

Municipal Securities Education and Protection– U.S. Bancorp Investments is registered with the U.S. Securities and Exchange Commission and the Municipal Securities Rulemaking Board (MSRB). An investor brochure that describes the protections that may be provided to you by the MSRB rules and how to file a complaint with an appropriate regulatory authority is available to you on the MSRB website at www.msrb.org.