Protection focused on your financial goals

The primary reason people choose to purchase life insurance is to replace future income that is lost in the event of an individual's premature death. Life insurance offers protection at its core, but it can do so much more. For example, you can use proceeds from life insurance for:

  • Paying off a mortgage
  • Funding education
  • Paying estate taxes
  • Transitioning your business

Our integrated approach means we look at your entire financial picture to create a financial plan with the appropriate protection that is focused on your unique goals.

Whether you require relatively low-cost coverage for a set period of time, coverage that does not expire or help with complex family and business needs, we have a variety of options for you.

Types of life insurance

Term life insurance. Life insurance coverage that lasts for a set period of time – typically 10 years or more – is called term life insurance.

Permanent life insurance. Whole life, universal life and variable universal life are types of permanent life insurance coverage that do not expire.

Work with a financial advisor

Conducting a capital needs analysis could help you prevent economic loss to your family. A financial advisor will help you assess your life insurance needs by considering your full financial picture.

Meeting complex family and business needs

While providing for the financial wellbeing of a family is the most common benefit of life insurance, policies can serve other purposes as well.

Special provisions

Some policies can provide for children with special needs, or help maintain property or a business after death. 

Tax planning

Policy proceeds are generally disbursed free of income tax and estate taxes. Plus, when the insurance is in force, earnings related to cash value in the policy accumulate on a tax-deferred basis.

Estate planning

Death benefit proceeds can help pay estate taxes and get funds directly to heirs and charities. Since proceeds are not typically subject to probate, life insurance can enable smooth transitions of assets.

Business succession

Business owners purchase policies to ensure their business continues if one owner or key employee dies.

Leveraging life insurance in your financial plan

If you are not using insurance as part of your financial strategy, you may be missing a great opportunity to maintain control of your lifestyle and assets, even when the unexpected happens. Here are some examples:

Risk distribution You might gain leverage by re-distributing some of your risk to an insurance company.

Premium financing You might finance insurance premiums to protect your liquidity or cash flow. Learn more about insurance premium financing from our affiliate U.S. Bank.

Tax-advantaged retirement savings. You might gain tax-deferred growth and supplemental retirement income. Unlike retirement assets, life insurance may not have vesting requirements, strict contribution limits or rigid withdrawal penalties. Cash withdrawals may be free of income taxes.

Insurance topics

Explore our news and insights

Types of life insurance

Understand the differences between term life, whole life, universal life and variable universal life.

Why is insurance important in financial planning?

Just like your financial goals, insurance policies are as unique as you are.

How much life insurance do I need?

Life insurance can offer financial coverage and security to your loved ones. Use this guide to determine the type and amount of coverage that’s right for you and your family.

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Disclosures

Investment and insurance products and services including annuities are:
Not a deposit • Not FDIC insured • May lose value • Not bank guaranteed • Not insured by any federal government agency.

U.S. Wealth Management – U.S. Bancorp Advisors is a marketing logo for U.S. Bancorp Advisors.

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Please refer to our disclosures and agreements.

Brokerage and investment advisory products and services are offered by U.S. Bancorp Advisors, LLC, an SEC-registered broker-dealer, investment adviser, member FINRA / SIPC, and subsidiary of U.S. Bancorp and affiliate of U.S. Bank, N.A.

U.S. Bancorp Advisors and their representatives do not provide tax or legal advice. Your tax and financial situation are unique. You should consult your tax and/or legal advisor for advice and information concerning your particular situation.

Insurance services are offered by USBA Insurance Services, a dba of U.S. Bancorp Advisors, having a California domicile and principal place of business at 800 N. Brand Blvd., 16th Floor, Glendale, CA 91203, CA Insurance License #6011694. Products may not be available in all states.

The Financial Industry Regulatory Authority (FINRA) Rule 2267 provides for BrokerCheck to allow investors to learn about the professional background, business practices, and conduct of FINRA member firms or their brokers. To request such information, contact FINRA toll-free at 1-800‐289‐9999 or via https://brokercheck.finra.org. An investor brochure describing BrokerCheck is also available through FINRA.