Investment outlook webinar

Year-end review: Tax law changes, investment outlook and your financial plan

Key takeaways
  • U.S. equity markets rebounded strongly in 2025, driven by solid company fundamentals and resilient consumer spending.

  • Tariff policies and government shutdowns create uncertainty, but investors remain focused on stable economic data and earnings growth.

  • Diversification and long-term investment strategies remain crucial amid market volatility and shifting Federal Reserve interest rate policies.

U.S. equity markets retreated recently but remain near all-time highs, rebounding strongly from an early 2025 downturn. 1 Since early April, when the S&P 500 narrowly avoided a bear market (a 20% decline or worse), investors have dismissed concerns about higher tariffs and the concluded government shutdown. Instead, they have concentrated on company fundamentals and steady economic indicators, such as robust consumer spending.

Sources: U.S. Bank Asset Management Group Research, Bloomberg, as of November 24, 2025.

President Donald Trump’s new tariff policies sparked the market’s February to April decline, before reaching new all-time high prices as the President eased the most onerous policies. “Stable consumer spending and improving corporate earnings enabled investors to look past tariff impacts,” says Bill Merz, head of capital markets research with U.S. Bank Asset Management Group. “However, recent market volatility has picked up with increased concerns about artificial intelligence (AI) spending and uncertainty over another Federal Reserve interest rate cut in December.”

An AI-driven market

Information technology and communication services stocks led most of the S&P 500’s gains in 2023 and 2024, and after sagging early in 2025, rebounded to again top S&P 500 sector performance. 1 AI related companies led the recovery in 2025.

AI is driving rapid growth and transformation across the technology sector, creating new investment opportunities. Businesses use AI to automate processes, enhance decision-making, and improve customer engagement, all contributing to growth. Investor concerns regarding AI companies’ elevated market valuations have driven recent market declines, though modest corrections are a normal market dynamic and AI and its related infrastructure retain a strong growth outlook. Large AI-related companies have grown earnings notably faster than the S&P 500, but also command higher valuations. 1

Other sectors contribute to S&P 500 performance

In 2025 a broader range of industries are contributing to year-to-date results. Sectors outside technology and communication services now rank among this year’s top performers. Financials reached a new all-time high in September, while industrials and utilities both set new records in October. 1

Sources: U.S. Bank Asset Management Group Research, Bloomberg, as of November 21, 2025.

Recently, the restart of Fed rate cuts and positive economic data benefited mid- and small-cap stocks. Investors anticipate lower borrowing costs will ease debt burdens, while the “One Big Beautiful Bill Act's” business stimulus measures have lifted earnings expectations. After trailing large cap stocks in 2023 and 2024, mid- and particularly small-cap stocks have narrowed the performance gap in 2025. 1

Sources: U.S. Bank Asset Management Group Research, Bloomberg, as of November 21, 2025.

Investors monitor tariff negotiations

The administration continues to negotiate tariff and trade deals with many countries. Over the summer, the U.S. negotiated 15% tariff rates with the European Union, Japan and South Korea. The administration has set higher rates on other nations and announced another round of sectoral tariffs, targeting softwood lumber, timber, kitchen cabinets and vanities.

Currently, the U.S. applies an effective average tariff rate of nearly 12% on imported goods, up from 11% in September and 2% at the start of the year. The U.S. generated $224 billion in customs duties year-to-date through October 2025, a 274% increase over the comparable period in 2024. 2 If negotiations fail to lower announced tariffs, the Yale Budget Lab estimates the effective rate could approach 17%. 3 However, some forecasters project effective tariffs could settle in the mid-teens as consumers and businesses substitute purchases to avoid higher costs.

"Stable consumer spending and improving corporate earnings enabled investors to look past potential tariff impacts over the summer. However, market volatility has picked up with increased concerns about artificial intelligence spending and uncertainty over another Federal Reserve interest rate cut in December.”

Bill Merz, head of capital markets research with U.S. Bank Asset Management Group

“Tariffs in place now address specific sectors, trade fairness issues and even geopolitical concerns,” says Rob Haworth, senior investment strategy director with U.S. Bank Asset Management Group. “Rising tariff rates for major trading partners, such as China, Canada, Mexico and the European Union, raise U.S. import costs.”

Legal challenges threaten President Trump’s tariffs. In late August, a Federal Circuit appeals court upheld the Court of International Trade’s May decision that certain tariffs exceed presidential authority, but the tariffs remain in effect during the appeal. On November 5, 2025, the Supreme Court heard arguments in the administration’s appeal, consolidating two separate tariff lawsuits. The court will ultimately rule on President Trump’s unilateral tariff strategy, likely early in 2026.

Inflation outcomes remain uncertain

Many economists expect tariffs to drive higher inflation, but Consumer Price Index (CPI) changes have been modest in 2025. 4 “We’ve seen modest acceleration in core goods prices, and investors should expect some additional inflation in coming months,” says Tom Hainlin, national investment strategist with U.S. Bank Asset Management Group.

Over the previous 12 months ending in September, CPI rose 3.0%, trending higher. Core consumer prices (which exclude food and energy) also rose 3.0% over the same period, decelerating from August’s 3.1% pace but remaining above the Fed’s 2% inflation target. 4 Additionally, Federal Reserve (Fed) surveys of its 12 regional districts report higher tariff cost pressures across most regions. 5

The government shutdown complicates the economic outlook

The Federal government shut down for the 11th time since 1980, the longest in history. While the government has reopened, the shutdown delayed important economic data releases such as weekly unemployment claims, monthly retail sales, and the Bureau of Labor Statistics’ employment report. However, high-frequency alternative data continues to show resilient consumer activity. Movie theater box office receipts, airport checkpoint traffic, and restaurant bookings highlight robust discretionary spending, while private sector retail sales gauges like Johnson Redbook reflect department and discount store sales growing more than 6% versus year-ago levels.

Markets react to Trump administration policies

In early July, lawmakers passed comprehensive tax and spending legislation, extending 2017’s tax cuts, adding other tax breaks and raising the debt ceiling. Markets responded favorably, and some corporate executives cited the policy change for boosting profit expectations. The Congressional Budget Office forecasts an additional $150 billion in consumer stimulus via tax changes, which should occur as individuals begin receiving tax rebates in early 2026.

Companies remain cautious in projecting how tariffs will impact future earnings, pending additional policy clarity. However, some companies have provided investors with more forthcoming earnings guidance, factoring in the OBBBA’s corporate tax relief. As equity prices climb, investors wonder if upward market momentum can continue. “Valuations are elevated,” says Haworth. “But companies remain nimble.” He notes that analysts are raising earnings forecasts into next year, supporting upward-trending equity prices.

Fed interest rate policy remains a key variable

Markets closely watch Fed interest rate policy, which influences global borrowing and financing costs. After cutting rates three times in late 2024, the Fed held rates steady before lowering the target rate by 0.25% at September and October 2025 meetings to 3.75% to 4.00%. Investors project high odds of another rate cut at the December meeting. 6 At his October 29th press conference, Fed Chairman Jerome Powell expressed caution with respect to future cuts, emphasizing inflation remains above their 2% target while acknowledging softer labor market conditions.

President Trump has even suggested firing Fed Chair Jerome Powell, whose term as Chair ends next May, although investors don’t anticipate a change this year. “The President is saying what every borrower wants to hear: that we want lower interest rates,” says Hainlin. “At the same time, the Fed continues to emphasize two of their primary objectives – promoting full employment and ensuring stable prices – and that they’re doing their jobs well. It’s a collision of two principles.” Markets typically react positively to Fed rate cuts, but inflation risks linked to tariffs continue to influence Fed policy and equity prices.

A time for appropriate diversification

Determining the right asset mix for your portfolio involves making investment decisions that suit your personal situation, not just reacting to market and economic trends. The current market environment reflects lessons from history – stay invested and diversified, despite market volatility and uncertainty. Significant market swings like those experienced in 2025 are nothing new.

Sources: U.S. Bank Asset Management Group Research, Bloomberg, Dec. 31, 1989 – Nov. 21, 2025. Past performance is no guarantee of future results. Returns shown represent results of market index and are not actual investments and are shown for ILLUSTRATIVE PURPOSES ONLY. The index is described in the disclosures below.

Haworth advises those who held cash as a precaution and missed the recent market rally to use a dollar-cost averaging approach to invest over time. While markets at new all-time highs sometimes present risks, Haworth also notes, “New all-time highs are often followed by new all-time highs.”

Now is an important time to check in with a wealth planning professional to ensure you are comfortable with your current investments and that your portfolio aligns with your time horizon, risk appetite and long-term financial goals.

The S&P 500 Index consists of 500 widely traded stocks that are considered to represent the performance of the U.S. stock market in general. Diversification and asset allocation do not guarantee returns or protect against losses. The Russell MidCap Index provides investors with a benchmark for mid-sized companies. The index, which is distinct from the large-cap S&P 500, is designed to measure the performance of mid-sized companies, reflecting the distinctive risk and return characteristics of this market segment. The Russell 2000 Index refers to a stock market index that measures the performance of the 2,000 smaller companies included in the Russell 3000 Index.

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Disclosures

  1. U.S. Bank Asset Management Group Research, Bloomberg, as of November 24, 2025.

  2. Tax Foundation, “Trump Tariffs: Tracking the Economic Impact of the Trump Trade War,” November 17, 2025.

  3. Yale Budget Lab, “State of U.S. Tariffs,” November 10, 2025.

  4. U.S. Bureau of Labor Statistics.

  5. Board of Governors of the Federal Reserve System, “Beige Book,” October 15, 2025.

  6. CME Group, “FedWatch,” November 24, 2025.

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