Work toward your goals through investing

You may be working toward a lifestyle goal, like retirement. You may be gearing up for a big purchase, such as a new house. Or you may just want to build your wealth and know that your money is working harder for you. Investing is a smart strategy for your goals because of the potential benefits compared with simply putting it into a traditional savings account.

Smart investing with our robo-advisor

Automated Investor, the robo-advisor exclusively for customers of U.S. Bancorp Investments and its affiliate U.S. Bank, is an online investment tool designed to help investors reach their financial goals.

You don’t have to worry about selecting the right mix of investments. Automated Investor does that for you based on your goals, timeline and risk preferences. As the market goes up and down, your account automatically adjusts how your funds are allocated.

Getting started takes as little as 10 minutes

  • Enter the initial amount you want to invest, which can be as little as $1,000.

  • Next, enter any additional money you want to invest over time, such as making monthly contributions.

  • Finally, indicate how much risk you want to take with your investments, which can be discovered through our risk quiz.

From there, you set your timeframe, and the program selects a portfolio of diversified investments across asset classes, investing the money according to your choices.

How Automated Investor invests your money

Our investment experts create a portfolio from a selection of exchange-traded funds (ETFs).1 An ETF is made up of a pool of securities — for instance, stocks or bonds or a mix of both. So, you’re spreading your investment across a range of different investments, which helps lower your risk when compared to investing in individual stocks or bonds.

This is also the way Automated Investor diversifies your portfolio and widens your opportunity for financial growth.

Before you begin investing

Consider the following when you are beginning your investing journey:

Get the Automated Investor information you need

If you're interested in learning how Automated Investor can help you work toward your financial goals, visit our page on Automated Investor for more information.

Want to talk to a financial professional about Automated Investor? Call 866-758-8655.

Enhance your investing knowledge

Investing in volatile markets

Get information about how to confidently invest in unpredictable markets with Automated Investor.

Investing with a robo-advisor

Learn more about investing with Automated Investor, the robo-advisor from U.S. Bancorp Investments.

Investing for beginners

Discover what you need to know as a beginning investor starting your investment journey.

Start of disclosure content
Start of disclosure content
  1. Exchange Traded Funds (ETFs) are subject to risks similar to those of stocks, such as market risk. Investing in ETFs may bear indirect fees and expenses charged by ETFs in addition to its direct fees and expenses, as well as indirectly bearing the principal risks of those ETFs. ETFs may trade at a discount to their net asset value and are subject to the market fluctuations of their underlying investments.

Start of disclosure content

Investment and insurance products and services including annuities are:
Not a deposit • Not FDIC insured • May lose value • Not bank guaranteed • Not insured by any federal government agency.

U.S. Investments is a marketing logo for U.S. Bancorp Investments Inc.

Investment and insurance products and services including annuities are available through U.S. Bancorp Investments, the marketing name for U.S. Bancorp Investments, Inc., member FINRA and SIPC, an investment adviser and a brokerage subsidiary of U.S. Bancorp and affiliate of U.S. Bank.

Insurance products are available through various affiliated non-bank insurance agencies, which are U.S. Bancorp subsidiaries. Products may not be available in all states. CA Insurance License #0E24641.

U.S. Bancorp Investments and its representatives do not provide tax or legal advice. Your tax and financial situation is unique. You should consult your tax and/or legal advisor for advice and information concerning your particular situation.

IMPORTANT: The projections or other information generated by Automated Investor regarding the likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results and are not guarantees of future results. Results may vary with each use and over time.

Investing involves risk, including possible loss of principal.

U.S. Bancorp Investments is registered with the Securities and Exchange Commission as both a broker-dealer and an investment adviser. To understand how brokerage and investment advisory services and fees differ, the Client Relationship Summary is available for review.

Pursuant to the Securities Exchange Act of 1934, U.S. Bancorp Investments must provide clients with certain financial information. The U.S. Bancorp Investments Statement of Financial Condition is available for you to review, print and download.

The Financial Industry Regulatory Authority (FINRA) Rule 2267 provides for BrokerCheck to allow investors to learn about the professional background, business practices, and conduct of FINRA member firms or their brokers. To request such information, contact FINRA toll-free at 1-800‐289‐9999 or via An investor brochure describing BrokerCheck is also available through FINRA.

Past performance and market conditions do not guarantee future results. There is no assurance that a particular investment mix or hypothetical performance shown will lead to actual investment results or performance. Diversification and asset allocation strategies do not guarantee low volatility, profit or protection against loss. There is no guarantee that you will achieve your goal within your time horizon, or over a longer time period by using Automated Investor. You are responsible for providing accurate and up to date information about your goal, time horizon, and risk tolerance.

If you have any questions or concerns, contact us to consult with an investment professional 866-758-8655. The illustrative portfolios cannot account for the impact that economic, market, and other factors may have on an actual investment portfolio.

Municipal Securities Education and Protection– U.S. Bancorp Investments is registered with the U.S. Securities and Exchange Commission and the Municipal Securities Rulemaking Board (MSRB). An investor brochure that describes the protections that may be provided to you by the MSRB rules and how to file a complaint with an appropriate regulatory authority is available to you on the MSRB website at

U.S. Bancorp Investments Order Processing Information.