Economists and investors continue to scrutinize consumer spending data for signals about the strength of the U.S. economy. Early signs in 2024 are that consumers may be modestly pulling back on spending, but not to the point of hobbling economic growth. Solid consumer spending was key to surprisingly strong economic growth in 2023.
Concerns emerged in early 2024 based on a primary measure of consumer activity, namely retail spending. While retail sales grew by 0.6% in February (compared to January), the previous month’s data was revised downward, showing a spending decline of 1.1%.1 Even February’s gain in retail activity could be attributed, in part, to the higher prices paid for gasoline. However, in recent months, other data related to consumer activity has been more encouraging.
For example, consumer sentiment is holding at higher levels today than was the case for much of 2023. The University of Michigan’s Consumer Sentiment Index stands 30% higher in March 2024 than at its 2023 low point.2 While improved, consumer confidence in recent months have stabilized.
In 2023’s fourth quarter, personal consumption expenditures represented nearly 68% of the nation’s GDP.3 Much of that spending requires financing, some for bigger ticket items like homes, automobiles and higher education and some in the form of credit card debt for day-to-day purchases.
Consumers’ prominent role influencing the direction of the economy is one reason why investors pay close attention to the state of consumer debt. In the fourth quarter of 2023, total household debt in the U.S. reached a record high $17.5 trillion. This represents a 3.6% increase over the amount of debt held one year prior.4 Yet that is a slower pace of year-over-year total household debt growth than in the two previous years. “Debt level growth in recent months appears to be in line with wage growth, so at this point, it doesn’t seem to be raising a red flag,” says Rob Haworth, senior investment strategy director at U.S. Bank Wealth Management.