By Veronica Ruiz, Regional Director, Strategic Markets-Public Sector Sales, U.S. Bank Payment Services
While federal relief funds helped boost local government budgets post-pandemic, inflation, higher labor costs, and global instability continue to affect the U.S. economy. In higher education, falling enrollment and rising tuition are driving budgetary shortfalls that negatively impact institutional ability to hire talent, expand research, and teach the workforce of tomorrow.
The pandemic accelerated a massive shift to digital payments in the private and public sector. As more citizens adapt to using digital options for everyday business transactions, they expect local governments to keep up with available technology. In a recent U.S. Bank Payment Strategy Report, 77% of government respondents agreed that "transforming the way we accept payments is helping us meet our wider business objectives." 1
Service fees are part of that transformation. When an organization adds them to certain payment acceptance environments, it can help organizations afford technology upgrades that improve overall user experience, timely payments, and budget forecasting. And innovation that creates cost efficiencies and boosts revenue collection can build more engaged, resilient public sector entities.
What's a service fee? Essentially, it's a flat or percentage-based fee on transactions paid with methods other than cash or check. Public sector organizations can add service fees to all non-cash payment methods, including in-person payments. Beneficially, there is enough flexibility in the way you can structure your service fee model that you can tailor your implementation to fulfill your organization’s unique needs.
Here are three additional reasons to integrate service fees into your transaction acceptance methods.
Because public sector organizations and higher ed institutions operate with budgets funded by taxes, federal dollars, utility charges, grants, and endowments, optimizing payments acceptance is critical. According to our recent study, credit card fees are the third largest business expense after labor and rent.2 Controlling payment acceptance costs—and being able to forecast future savings—can help your organization operate efficiently.
Service fees are revenue neutral and carry no set cap restrictions so you can leverage a fee amount or percentage that fits your organization’s cost model. With other fee models, there are more stringent operational restrictions. An example would be the convenience fee model for which you can only apply fees in an alternative channel that provides extra convenience, such as paying online rather than in person or by mail. Our team can help you navigate the nuances between the models so you can implement a program that meets your needs.
Besides helping control costs, service fees help you meet shifting consumer payment preferences. According to a recent report, digital options, including contactless cards, smartphone digital wallets, and online payments, are consumers' top three payment options.3 And 60% of those surveyed said they are willing to pay a service fee for the convenience of using a credit card, debit card, digital wallet, or other digital payment methods.3
One U.S. Bank survey shows that digital payment options are the new norm. We found 39% of consumers prefer to pay using a digital payment service like Apple Pay® or Google Pay®, 39% prefer paying by phone using an interactive voice response system, and 12% prefer to pay through their online bank or the biller's web portal or mobile app. Less than half of consumers (46%) say government agencies are keeping pace with other industries regarding payment innovation, including creative ways to view and pay bills.4
Some constituents still prefer to pay by mail or ACH check. 46% of respondents4 had paid a government fine, fee, or service by check via postal mail within the last year, so finding a payments program that is accessible to all is critical.
Citizens and students rely on the vital services that government agencies and higher ed provide. Finding ways to improve payments can help drive consistent revenue collection and free up staff to devote more time to providing the services at the core of that organization's mission. In today's digital world, time-crunched and tech-savvy people are willing to pay to get things done faster–and understand service fees as a convenience cost that saves them time standing in line or taking time off to go to the DMV or the registrar. According to PYMNTS.com, 79% of consumers say service fees on transactions don't negatively impact their view of the organization, and 85% pay service fees without issue.5
Service and convenience fees are valuable tools to help your organization to operate more efficiently and create a better customer experience so your organization can invest more time and effort in helping the communities it serves.
If you’re looking for solutions that help you cut costs today while making strategic investments for tomorrow, learn more about how service and convenience fees can help.
3. Government Consumer Payments Insight Report. U.S. Bank, 2021.