Investing that aligns with your principles

Your investment strategy should reflect what matters most to you.



For some investors, that means considering environmental, social and governance (ESG) factors alongside traditional investment criteria. Our impact investing approach helps incorporate your values into a diversified investment strategy while remaining focused on your long-term financial objectives.

Environmental

Climate change, energy efficiency, natural resource management and environmental sustainability.

Social

Labor practices, human rights, employee engagement, community impact and customer well-being.

Governance

Board oversight, executive compensation, shareholder rights and ethical business practices.

Our ESG investing approach

Just as we evaluate risk, performance potential and portfolio fit across all investments, we apply a disciplined research process when assessing ESG-oriented investment opportunities. The result is a personalized approach designed to align your portfolio with both your goals and your values.
 


When evaluating ESG investments, we consider:

  • Investment due diligence

  • ESG data and reporting

  • Risk and opportunity assessment

  • Portfolio diversification benefits

  • Long-term portfolio fit
     

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Defense against greenwashing

As interest in values-based investing has increased, differentiating meaningful ESG strategies from marketing-driven claims has become increasingly important.
 


Our role is to help evaluate underlying data, research investment managers and assess whether strategies align with their stated objectives. By incorporating independent analysis into the review process, we can help you make more informed decisions about impact investing opportunities.

Bring your values into a diversified portfolio

Impact investing works best when it's part of a broader investment strategy.
 


We can incorporate ESG investments into a personalized portfolio designed around your goals, risk tolerance and time horizon, while maintaining a focus on diversification and long-term growth objectives.

 

Learn how we build custom portfolios

Accolades

 

For the 12th consecutive year, U.S. Bank has been named one of the World’s Most Ethical Companies® by the Ethisphere Institute, a global leader in defining and advancing the standards of ethical business practices.1

U.S. Bank has been on the Fortune® World’s Most Admired Companies™ list for 16 consecutive years.2

Invest with purpose and confidence

You don't have to choose between your values and your financial goals.

With research-driven analysis, disciplined investment selection and personalized portfolio construction, we can help you build a strategy designed to support both.

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Market news

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What is impact investing?

Learn how your personal values can be meaningfully incorporated into your investment strategy.

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What is greenwashing in investing?

Companies worldwide may misrepresent their green credentials to deceive investors and consumers for economic gain or public favor.  

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Disclosures

  1. U.S. Bank named one of the “World’s Most Ethical Companies®” Ethisphere Institute, February 2026 (also 2015–2025); for more information about the ‘World’s Most Ethical Company’ designation and scoring methodology, please visit www.worldsmostethicalcompanies.com.

    “World’s Most Ethical Companies” and “Ethisphere” names and marks are registered trademarks of Ethisphere LLC.

  2. From Fortune, ©2026 Fortune Media IP Limited. All rights reserved. Used under license. Fortune® is a registered trademark and Fortune World’s Most Admired Companies™ is a trademark of Fortune Media IP Limited and is used under license. Fortune Magazine and Fortune Media (USA) Corporation are not affiliated with, and do not endorse products or services of, U.S. Bancorp N.A.

    Industry executives, directors, and analysts from 650 companies in 30 countries, with revenues of $10 billion or more, were surveyed by Korn Ferry in collaboration with Fortune Magazine for their 2026 list. Survey responders rated their industry peers who paid a fee to be considered on nine criteria: management quality, people management, use of corporate assets, financial soundness, investment value, social responsibility, innovation, quality of products/services, and global competitiveness. Rankings were determined by an aggregate of how peers ranked the company in each of the key attribute categories. Companies that scored in the top half of their industry were recognized. Get more detail about the selection methodology.

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Investment and insurance products and services including annuities are:
Not a deposit • Not FDIC insured • May lose value • Not bank guaranteed • Not insured by any federal government agency.

U.S. Wealth Management – U.S. Bank is a marketing logo for U.S. Bank.

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For U.S. Bank:

U.S. Bank and its representatives do not provide tax or legal advice. Your tax and financial situation is unique. You should consult your tax and/or legal advisor for advice and information concerning your particular situation.

The information provided represents the opinion of U.S. Bank and is not intended to be a forecast of future events or guarantee of future results. It is not intended to provide specific investment advice and should not be construed as an offering of securities or recommendation to invest. Not for use as a primary basis of investment decisions. Not to be construed to meet the needs of any particular investor. Not a representation or solicitation or an offer to sell/buy any security. Investors should consult with their investment professional for advice concerning their particular situation.

U.S. Bank is not responsible for and does not guarantee the products, services or performance of U.S. Bancorp Advisors.

U.S. Bank does not offer insurance products but may refer you to an affiliated or third party insurance provider.

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Environmental, Social and Governance (ESG) strategies may limit the types and number of investment opportunities available. There is no guarantee an investment in an impact investment fund will meet projected investment or impact objectives. Always refer to a Fund’s most current offering documents for a more thorough discussion of risks and other specific characteristics.