Our customized approach
Three diagrams showing three sample portfolios.
Asset class key:
The first sample portfolio is Conservative income: Your time horizon is 5 years or less and you expect lower risk, moderate income and low growth.
Asset class key:
The second sample portfolio is Balanced: Your time horizon is 10 to 15 years and you expect moderate risk, low to moderate income and moderate growth.
Asset class key:
The third sample portfolio is Diversified equity: Your time horizon is 20 years or more and you expect higher risk, minimal to low income and high growth.
Every portfolio is unique and customized to your needs. Asset allocations shown are for illustration only and are not indicative of any particular investment or portfolio.
When building your investment portfolio, we offer you personalized options featuring asset allocations that span the risk-reward spectrum – ranging from the very conservative to aggressive.
We take a risk and timeline-based approach to portfolio construction. Your portfolio will be customized to reflect your risk tolerance, investment goals, tax situation and time horizon.
If you're time horizon is further out, and you're interested in more aggressive growth, your portfolio may include more equities for greater growth potential over time. On the other hand, if you've recently retired and your goal is less about growth and more about income sustainability, your portfolio may include a larger allocation of bonds.
Investments complement each other, with the goal of delivering consistent performance across varying market environments and through changing times.
We can help you seize the opportunities that are available in today’s complex global markets with more creative ways to put your money to work for you as you pursue the goals that matter most to you.
Invest your way
Personal guidance
Our starting point for your personalized guidance is making sense of your finances. Whatever your financial situation, we will tailor a strategy to help you work toward your financial goals.
Online investing
Whether you want managed-for-you investments with Automated Investor, or you prefer to build and manage your own portfolio using our comprehensive suite of tools through Self-directed brokerage, our affiliate U.S. Bancorp Investments has an online investing option to meet your needs.
Insights
4 ways to manage downside risk
It’s important to put strategies in place that can shield your investments from losing value.
Market news
Read our up-to-date reports on econmic events and news from the markets.
How to determine risk tolerance
Your time until retirement and your response to market volatility both play a role in your tolerance for risk.
