Leaders from companies across California responded to our survey and told us what they’re focused on in today’s economic and business climate.
The California economy is forecasted to outperform the national average in the months ahead,1 but businesses still face immense uncertainty. The economic outlook is unclear; geopolitical tension continues to simmer; and new technologies emerge with disruptive potential. Many of the state’s technology businesses were also disproportionately impacted by the failure of Silicon Valley Bank in March 2023.
We surveyed 143 California-based finance leaders to learn what this means for finance leaders. Have their plans, perception of risk and attitudes about topics such as ESG and digital transformation changed? And are they any different from finance leaders in other states?
Finance leaders say high inflation is their top business risk. Half of respondents say this is a major risk, compared with just 36% outside the state. Talent shortages and the pace of technology rank second and third.
Cutting costs within the finance function is finance leaders’ top priority. Unlike in other states, they plan to do it through a range of options including workforce restructuring, outsourcing, discontinuing low-margin business lines and investing in new technology.
California-based finance leaders are more likely than their counterparts elsewhere to continue with innovative plans that contribute to long-term growth and transformation. For example, 46% are exploring and reviewing new technologies, compared with 34% in other states.
California businesses are ahead when it comes to using digital payments. More than half (54%) of finance leaders currently use B2C platforms such as Zelle® and Venmo®, compared with 43% elsewhere. And, 65% of California businesses are planning to use instant payments within the next two years through the RTP® network and the FedNow® Service, compared with 41% today.
Finance leaders across California shared their views on the most important business risks and opportunities facing companies operating in the state. The research demonstrates how they differ from their counterparts outside of California when it comes to perceptions of risk, methods of cutting costs, a greater focus on ESG, approach to innovation and plans for digital payments.
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Learn about our California presence.
California is a core market for U.S. Bank. We take pride in being a part of communities across the state and providing organizations with a full complement of financial services.
U.S. Bank is fully invested in serving Los Angeles, San Diego, Orange County and all of Southern California.
Organizations across Northern California turn to U.S. Bank as a financial partner. We focus on building long-term relationships in the region.
