Access to products and services continues to expand
This spring, U.S. Bank made a historic move in its deposits strategy. Clients and non-clients in all 50 states can now open certificates of deposit (CDs), regardless of whether there is a local branch in market or not.
The shift is a first for the 160-year old company that until now has offered a majority of its consumer deposit and banking products only to clients within its 26-state branch network. The shift is a fast follow to a number of digital advancements, alliances and new market entries that have accelerated the company’s ability to provide more products and services to a significantly larger segment of the U.S.
“For decades we have offered mortgage loans, consumer loans and variety of credit products to clients in all 50 states and have continued to invest in a more national approach to be able to continue serving even more clients,” said Arijit Roy, head of consumer segment and solutions at U.S. Bank. “Our human+digital approach makes this all possible, by simplifying the banking experience and helping new and existing clients bank when, where and how they want to.”
Digital tools that make it easy to access banking
Among the ways U.S. Bank digital tools are making it easier for clients to manage their money is the No. 1 rated U.S. Bank Mobile App and online banking capabilities (according to industry benchmarking firm Keynova). Through these digital channels, clients and non-clients can quickly open new deposit accounts, apply for a mortgage loan, home equity line of credit or apply for and receive a personal loan in minutes and more. In addition, clients can share their screen and get step-by-step guidance from their local banker via the mobile app and online banking through an industry-leading technology called cobrowse.
New markets and strategic alliances
In a push to reach more clients in the South and Southeast, U.S. Bank recently expanded corporate and commercial banking services to the state of Texas, and now offers small business and business banking services in the Dallas area. The bank has established a new branch presence in Charlotte, North Carolina, with four new branch locations opening in the area over the last three years with more coming soon. The company also acquired and recently converted more than 240 Union Bank branches in California, Oregon and Washington. In California alone, former Union Bank clients now have more than double the number of branches available to them. At the same time, existing U.S. Bank clients now have more than 100 new locations in the state.
“We are consistently reevaluating our branch presence and ensuring we have teams aligned to serve our clients where they are and where we anticipate future growth,” said Roy.
Over the last two years, State Farm clients in 48 states have had the unique opportunity to access U.S. Bank deposit products and co-branded credit cards via State Farm agents, following an alliance between the two companies announced in 2020. State Farm and its affiliates are the largest providers of auto and home insurance in the United States with nearly 19,000 agents serving approximately 84 million policies and accounts.
Nationwide home lending
A number of U.S. Bank client relationships start with a home mortgage, home equity loan or home equity line of credit, which have been available to clients and non-clients in all 50 states for some time. Most mortgages, specifically, are serviced by U.S. Bank for the duration of the loan providing a decades-long relationship with the bank for many clients.
“A mortgage is generally the largest purchase an individual will make in their lifetime and is followed by planning for other big financial moments in life such as saving for college or retirement,” said Roy. “U.S. Bank is well equipped to support those big moments as well as everyday banking needs.”
Loan approval is subject to credit approval and program guidelines. Not all loan programs are available in all states for all loan amounts. Interest rate and program terms are subject to change without notice. Mortgage, home equity and credit products are offered by U.S. Bank National Association. Deposit products are offered by U.S. Bank National Association. Member FDIC.
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Access to products and services continues to expand
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Estamos haciendo que la banca digital para nuestros clientes de habla hispana sea más fácil y más simple.
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