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U.S. Bank grows beyond branch markets

June 28, 2023
Clients and non-clients in all 50 states can now open certificates of deposit (CDs), regardless of whether there is a local branch in market or not.

Access to products and services continues to expand  

This spring, U.S. Bank made a historic move in its deposits strategy. Clients and non-clients in all 50 states can now open certificates of deposit (CDs), regardless of whether there is a local branch in market or not. 

The shift is a first for the 160-year old company that until now has offered a majority of its consumer deposit and banking products only to clients within its 26-state branch network. The shift is a fast follow to a number of digital advancements, alliances and new market entries that have accelerated the company’s ability to provide more products and services to a significantly larger segment of the U.S.

“For decades we have offered mortgage loans, consumer loans and variety of credit products to clients in all 50 states and have continued to invest in a more national approach to be able to continue serving even more clients,” said Arijit Roy, head of consumer segment and solutions at U.S. Bank. “Our human+digital approach makes this all possible, by simplifying the banking experience and helping new and existing clients bank when, where and how they want to.”

Digital tools that make it easy to access banking  

Among the ways U.S. Bank digital tools are making it easier for clients to manage their money is the No. 1 rated U.S. Bank Mobile App and online banking capabilities (according to industry benchmarking firm Keynova). Through these digital channels, clients and non-clients can quickly open new deposit accounts, apply for a mortgage loan, home equity line of credit or apply for and receive a personal loan in minutes and more. In addition, clients can share their screen and get step-by-step guidance from their local banker via the mobile app and online banking through an industry-leading technology called cobrowse.

New markets and strategic alliances 

In a push to reach more clients in the South and Southeast, U.S. Bank recently expanded corporate and commercial banking services to the state of Texas, and now offers small business and business banking services in the Dallas area. The bank has established a new branch presence in Charlotte, North Carolina, with four new branch locations opening in the area over the last three years with more coming soon. The company also acquired and recently converted more than 240 Union Bank branches in California, Oregon and Washington.  In California alone, former Union Bank clients now have more than double the number of branches available to them. At the same time, existing U.S. Bank clients now have more than 100 new locations in the state.

“We are consistently reevaluating our branch presence and ensuring we have teams aligned to serve our clients where they are and where we anticipate future growth,” said Roy. 

Over the last two years, State Farm clients in 48 states have had the unique opportunity to access U.S. Bank deposit products and co-branded credit cards via State Farm agents, following an alliance between the two companies announced in 2020. State Farm and its affiliates are the largest providers of auto and home insurance in the United States with nearly 19,000 agents serving approximately 84 million policies and accounts.

Nationwide home lending 

A number of U.S. Bank client relationships start with a home mortgage, home equity loan or home equity line of credit, which have been available to clients and non-clients in all 50 states for some time. Most mortgages, specifically, are serviced by U.S. Bank for the duration of the loan providing a decades-long relationship with the bank for many clients.

“A mortgage is generally the largest purchase an individual will make in their lifetime and is followed by planning for other big financial moments in life such as saving for college or retirement,” said Roy. “U.S. Bank is well equipped to support those big moments as well as everyday banking needs.” 

Disclaimers: 

Loan approval is subject to credit approval and program guidelines. Not all loan programs are available in all states for all loan amounts. Interest rate and program terms are subject to change without notice. Mortgage, home equity and credit products are offered by U.S. Bank National Association. Deposit products are offered by U.S. Bank National Association. Member FDIC.

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Technovation partnership inspires careers in STEM

Members of a team that pitched U.S. Bank executives their app ideas in 2018 have gone on to focus on science, technology, engineering and math in their college studies.

Survey finds COVID-19 accelerated virtual care, healthcare payments digitization

The new data is from the proprietary and third annual Healthcare Payments Insight Report from U.S. Bank.

Supporting young entrepreneurs one cookie sale at a time with the Girl Scouts

U.S. Bank mobile app, virtual docu-signing among solutions helping Girl Scouts of Northeast Kansas and Northwest Missouri through their busiest time of year

District manager helped blaze the trail for modern branch design

Mariam Abrahams reflects on her leadership path at the bank

U.S. Bank announces new cryptocurrency custody services for institutional investment managers

NYDIG will act as sub-custodian.

CRE leader opens doors for clients and communities

Dhiren Patel talks about what drives him – and opportunities for change.

New ranking says U.S. Bank has been most essential bank amid COVID-19 pandemic

The Harris Poll ranking polled Americans on resolve, trustworthiness, responsiveness and permanence.

New to U.S. Bank? Switch your paycheck direct deposit in minutes

U.S. Bank is first large bank to automate direct deposit switching.

New U.S. Bank branch celebrates Pride and previews the future of banking

The branch is located in the first officially recognized LGBTQ+ neighborhood in the United States.

U.S. Bank small-dollar loans help customers in a pinch

U.S. Bank was the first bank of scale to offer a small-dollar loan product to help customers cover an unexpected expense. It’s also leveraging customer engagement with the product to drive financial education.

U.S. Bank Shopper Cash Rewards™ Visa Signature® Card slims wallets, expenses

Shopper Cash Rewards™ Card earns up to 6% cash back on purchases from a choice of two out of 24 retailers.

U.S. Bank’s first embedded payment solutions as part of Microsoft collaboration

One of the first banks to directly embed its own payment tools within Microsoft Dynamics 365, U.S. Bank delivers easy-to-implement, efficient payment capabilities.

#usbankroadtrip showcases the human side of banking at our branches

Videos from across the country will be released over the next five months on U.S. Bank social media channels.

U.S. Bank provides update on commitment to addressing economic inequities

In the aftermath of George Floyd’s killing in Minneapolis a year ago, our company committed to several initiatives to address social and economic inequities.

U.S. Bank, Payactiv unveil new Earned Wage Access solution for employers

Employers who pay wages via U.S. Bank Focus Card can provide employees access to a portion of their earned income instantly.

U.S. Bank partners with Mastercard to launch U.S. Bank Voyager Mastercard for fleet industry

The dual-network fleet card now offers increased flexibility for fleet-related expenses.

Community partnerships, U.S. Bank Focus Card drive affordable banking access

In California and beyond, U.S. Bank and community partners are helping hundreds and thousands of underbanked individuals receive affordable access to banking.

Cobrowse marks three-year milestone with millions of fans

Rolled out in the early stages of pandemic, the customer-centric feature has proven to be extremely popular long-term, with consistently high customer satisfaction scores and new video features

Cleantech entrepreneur Ciara May wants to recycle your hair

The Rebundle founder is $25,000 winner of the 2021 U.S. Bank Foundation Cleantech Inclusion Award.

State Farm® and U.S. Bank unveil new consumer and business credit cards

State Farm customers can receive cash back on insurance premium payments and the things they buy every day.

State Farm and U.S. Bank announce strategic alliance

State Farm and its affiliates are the largest providers of auto and home insurance in the United States.

U.S. Bank named best big bank in 16 states by Newsweek

Banks evaluated on customer service, savings and checking accounts, and digital tools during COVID-19 pandemic.

U.S. Bank Mobile App named No. 1 for customer service

Business Insider Intelligence also named the recently rebuilt app No. 2 overall, up nine spots.

U.S. Bank Mobile App continues to win accolades, add new features

Ranked #1 by a consensus of benchmarking firms, the app just keeps getting better – and extending its lead.

U.S. Bank, Microsoft accelerate the future of banking with cloud computing

Companies join forces to drive U.S. Bank’s transformation to the cloud with Microsoft Azure, build foundation for new experiences for customers and employees.

U.S. Bank makes it easy for small businesses to project their cash flow

The new online banking tool provides a forecast of account balances up to 90 days ahead, as well as a 90-day historical view, giving clients important information to help plan for their business.

U.S. Bank, LiquidX collaborate to simplify, accelerate supply-chain financing

Integrated solution will unlock valuable working capital while helping to speed transactions and reduce borrowing costs.

U.S. Bank leader: Union Bank acquisition ‘game-changer’ for California customers

California customers to enjoy greater convenience, improved technology and continued focus on building strong communities, he says.

U.S. Bank launches VantagePoint Accounts Receivable Matching

This feature further enhances our leading corporate accounts receivable automation service.

U.S. Bank launches Triple Cash Rewards Visa for business with 3% cash back

Cardholders can also qualify for an annual software expense credit.

U.S. Bank launches solution with FuelHub to optimize bulk fuel payments

U.S. Bank to pay refiners and wholesalers, provide bulk fuel buyers with extended terms to make payment.

U.S. Bank launches Simple Loan to meet customers’ short-term cash needs

Customers can borrow between $100 and $1,000 with no hidden fees.

U.S. Bank launches new vehicle shopping, ownership tools

Expanded digital capabilities simplify and streamline the experience.

U.S. Bank launches nation’s first Spanish-language voice assistant for banking

We are making it easier and simpler for our Spanish-speaking customers to bank digitally.

Celebrating a technology milestone to help clients

Nearly 10,000 U.S. Bank client accounts migrated to new custody platform.

Barron’s names Gunjan Kedia to 100 Most Influential Women in U.S. Finance

Kedia is vice chair of Wealth Management and Investment Services at U.S. Bank.

Bank Smartly brings new approach to checking at U.S. Bank

Program includes access to Smart Rewards benefits based on overall relationship.

Saving small business owners time and effort to focus on their passion

Deepening business relationships and creating simplicity through digital tools and services.

Robots and metaverse and digital twins, oh my! U.S. Bank innovation at CES 2023

The U.S. Bank team returns to the first in-person CES show in Las Vegas since 2020 to check out the latest trends and technology.

Road warriors, rejoice! New U.S. Bank card rewards small businesses for travel

The U.S. Bank Business Altitude™ Connect World Elite Mastercard® provides smart solutions and powerful rewards for growing businesses on the move.

Ankit Bhatt needs help serving millions of customers

Our consumer digital leader is hiring customer-obsessed colleagues to shape the U.S. Bank Mobile App and more.

Reflecting the communities we serve

U.S. Bank launches military flagship branch program in Tacoma, Washington.

A 136-year ranching legacy lives on in Nebraska with U.S. Bank at its side

The Maddux Cattle Company in western Nebraska has strategically navigated the ups and downs of agriculture for four generations.

1992 kicked off years of rapid change at U.S. Bank

Our Minnesota-based company, and banking itself, looked very different the last time the big game came to town.

100 million transactions later, debit card proves to be a point of Pride

The community-inspired card design empowers customers to turn simple payments into meaningful actions.

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