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Bringing innovation to the age-old topic of ethics

May 17, 2023
Katie Lawler receiving an award
Katie Lawler, center, was recently recognized by Ethics & Compliance Initiative with its Carol R. Marshall Award for Innovation in Corporate Ethics.

The global chief ethics officer talks about how U.S. Bank is leading the way

When you think of ethics, a concept as old as time, you may not think of innovation. But as Katie Lawler, senior vice president and global chief ethics officer at U.S. Bank, will tell you, evolving how we think about ethics is innovative itself.

Lawler, who was recently recognized by Ethics & Compliance Initiative with its Carol R. Marshall Award for Innovation in Corporate Ethics, shared how she and her team are bringing innovative thinking to the bank and its 77,000 employees when it comes to doing the right thing.

What does it mean to be innovative in a topic that is centuries old? Why is it important?

I think it’s going beyond your code of ethics, your employee ethics hotline and annual ethics course. It starts with looking at ethics as more than a set of rules.

It’s about recognizing that much of our behavior is driven by the work environment we are in and being intentional about shaping a culture that supports good decision making.

When we created the Global Ethics Office, we started to look to organizational and behavioral psychology to understand how we might influence the environment for the better. We are learning from and partnering with the bank’s behavioral scientists to understand what drives human behavior so we can be responsive to it. 

Can you give some examples of how you’re innovating ethics at U.S. Bank?

By incorporating psychological safety and behavioral science in how we think about ethics, we are focusing on creating the conditions for employees to be able to be at their best.

We're working closely with our in-house behavioral scientists. We want people in this company to tell us when there’s an issue, an opportunity, a mistake, a new way of doing things. So we started with behavior mapping – asking ourselves, “What does it take for someone to come forward and speak up?” Then, what are the barriers and obstacles, or where it could break down? What are some interventions we could test to address those barriers? How do we make the process of coming forward less intimidating, and how do we build positive reinforcement for doing so?

In every language in the world, the word people use for whistleblower is negative. You think about rat, fink, narc, etc. So how do we flip that and give positive reinforcement for stepping forward? We know it can be as simple as saying "thank you" the minute someone speaks up.

Telling the stories of how people spoke up and the positive impact it makes is important. So that's one of the projects we're working on with that team.

We’re also exploring the design of our tools for reporting ethics concerns so that it is less intimidating and helps people feel better and more comfortable with speaking up.

Why is psychological safety in the workplace important? Are we seeing benefits?

We had been talking about it for a while, but psychological safety really caught on for our teams during the pandemic. In a psychologically safe workplace, people feel they can be themselves, offer ideas, raise concerns, admit mistakes and offer new ideas. They aren’t afraid of looking foolish, being viewed as negative, or being seen as difficult.

Psychological safety helps create the culture of inclusion and belonging we're striving for, where every employee feels that their voice is welcome and wanted.

Psychological safety also enables innovation. We know from research that your most innovative teams are those that are psychologically safe because people don’t hold back their ideas out of fear. This concept is the soil for integrity, inclusion and innovation.

Companies won't thrive if people are keeping their heads down trying not to make any waves. 

As a company, we're going through big changes with technology, evolving to meet changing customer needs. How do ethics and your role connect to our technology transformation?

I’m part of our internal working group for responsible use of artificial intelligence and machine learning. The work has accelerated in the last 18 months working with our Digital, Risk, Technology, Operations and Innovation teams.

We’re working on how we operationalize our principles and values for this transformation, to leverage new technologies in a responsible way.

Our principles focus on fairness, transparency, explainability and avoiding harm. 

But we also have one that is about doing good. How can we use technology to better support the needs of our customers and actively do good? I think it is really important to think beyond doing no harm. If you only focus on avoiding harm, there is a risk that you do the minimum. 

When you think about doing good, creating benefit for stakeholders, that is where you get to the real power from operating with ethics, whether about AI or any other aspect of your operation.  

You were recognized with a personal award this year, and U.S. Bank was also named one of the World's Most Ethical Companies for the ninth consecutive year. What do you think drives this ongoing recognition?

I think it comes back to the core culture at U.S. Bank. We're disciplined. We're thoughtful. As an organization, we have prided ourselves on being very customer focused.

Look at our core values. Some companies’ values are just words on paper, but our core values truly reflect who we are and who we strive to be.

We're always trying to anticipate both on risk and the opportunity side what we need to be focused on to best serve customers and employees.

I really think there’s something special in this company from the top down. We're here to serve the customer and help them make their dreams come true, and we do that by doing the right thing every day.

 

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Sadhvi Subramanian’s unique career path brings her to U.S. Bank to lead the CRE East region.

Q&A with Kim McKee, Northeast regional manager, Commercial Real Estate

Building a Commercial Real Estate office in one of the country’s most competitive CRE markets takes dedication, knowledge and experience. Kim McKee explains how she did it, while also growing the portfolio from zero to multi-billion dollars.

U.S. Bank launches solution with FuelHub to optimize bulk fuel payments

U.S. Bank to pay refiners and wholesalers, provide bulk fuel buyers with extended terms to make payment.

U.S. Bank, Microsoft accelerate the future of banking with cloud computing

Companies join forces to drive U.S. Bank’s transformation to the cloud with Microsoft Azure, build foundation for new experiences for customers and employees.

Taking an idea and running with it

U.S. Bank Project Manager Ted Gamble ran 200 miles to raise funds for a non-profit that creates jobs in Haiti involving recovered ocean-bound plastic.

San Diego banker teaches self-investment by paying it forward

Over the past three years, Brittny Ferguson has logged nearly 500 volunteer hours and won "Volunteer of the Year" from Junior Achievement of San Diego.

New survey results underscore the popularity of cobrowse

Customers report 97% satisfaction when using our industry-leading cobrowse feature.

Dynamic Dozen program helped U.S. Bank think through pandemic challenges

2020-21 reverse mentoring cohort kicked off in March 2020, just as world dramatically changed.

U.S. Bank advances Real-Time Payment solution for convenient consumer bill pay

Consumer availability in Q1 2022 is expected to spur biller use of convenient Request for Payment tool.

Pitching in to help tornado-hit Kentucky

Employees’ agility, compassion and volunteerism make a huge impact.

An unexpected mission for a banker and National Guard member

Nas Iqbal is deployed in Kuwait and was sent to support the emergency evacuation in Afghanistan.

Finding a personal passion to #GiveTime to the community

U.S. Bank employees share impact of their involvement with Home Start in San Diego.

With Card as a Service, U.S. Bank sparks more innovation in digital payments

Solution helps businesses instantly provide virtual corporate cards to customers, employees and contractors.

Innovative program builds diverse talent pipeline for U.S. Bank, other companies

Carolina Fintech Hub has placed 113 participants in tech jobs around Charlotte, N.C.

Sacramento raises the bar for U.S. Bank employee giving campaign

Market with less than 350 employees volunteers 1,200 hours during annual companywide campaign to provide direct support to nonprofits.

U.S. Bank brings the power of Request for Payment to billers

Businesses can now offer this simple, secure, real-time payment option to their customers.

U.S. Bank and State Farm® offer customers new business banking products

First-of-its-kind arrangement expands alliance between U.S. Bank and State Farm.

U.S. Bank Law Division recognized for diversity and inclusion leadership

The department’s initiatives to advance equal access to justice and foster equity in the legal profession have received recent acclaim.

How U.S. Bank built a world-class digital accessibility practice

We’re creating an industry-leading experience for people with disabilities.

U.S. Bank announces new cryptocurrency custody services for institutional investment managers

NYDIG will act as sub-custodian.

Meet the artist who created our U.S. Bank Nuestra Herencia™ Visa® Debit Card

Flora Rees-Arredondo weaves culture and identity into her visual art, including her design for our new debit card.

Banker trades suits for black and white stripes during football season

U.S. Bank private wealth advisor Tyree Walton spends weekends officiating college football games.

U.S. Bank names Jodi Richard vice chair and chief risk officer

Richard will join the company's Managing Committee and report to Chairman, President and CEO Andy Cecere.

U.S. Bank named best big bank in 16 states by Newsweek

Banks evaluated on customer service, savings and checking accounts, and digital tools during COVID-19 pandemic.

U.S. Bank acquires talech

Businesses gain simplicity, efficiency and ability to compete in rapidly-growing digital marketplace.

U.S. Bank to acquire small business payments software company, Bento Technologies

Continues expansion of world-class digital capabilities for small businesses.

Meet Felicia La Forgia, head of U.S. Bank Corporate Banking

New York City leader talks about her immigrant parents’ influence and her new role at one of the largest banks in the United States.

This U.S. Banker created a new role teaching diverse youth about building wealth

Chris Taylor is channeling his passion and our core values to make a difference in his community.

U.S. Bank executive Gunjan Kedia brings diverse worldview to her work

Kedia is working to promote diversity and inclusion in banking.

Get to know Hassan Salem, the new head of Commercial Banking at U.S. Bank

Based in Denver, the ski industry expert and theater fan leads a national team serving middle market clients.

Dr. Bernice King helps launch new Black Heritage BRG chapter at U.S. Bank

King spoke about living as a legacy to parents Dr. Martin Luther King Jr. and Coretta Scott King.

U.S. Bank names Luke Wippler corporate treasurer

Wippler succeeds John Stern, who was appointed president of our Global Corporate Trust and Custody business last month.

U.S. Bank named by LinkedIn to 50 best workplaces to grow your career

The Top Companies 2021 list recognizes companies that both attract and invest in talent.

U.S. Bank details new cryptocurrency offerings

We’re launching three new initiatives to meet growing needs of clients.

U.S. Bank investing in currency management provider Lumint

Earlier this year, we launched a new passive currency hedging service powered by Lumint technology.

U.S. Bank launches VantagePoint Accounts Receivable Matching

This feature further enhances our leading corporate accounts receivable automation service.

Scott Ford joins U.S. Bank as president of Wealth Management Affluent

Ford brings more than two decades of industry experience.

U.S. Bank appoints Marcus Martin head of ESG for Fixed Income & Capital Markets

Martin brings twenty years of industry experience and an established record of success.

Get to know Eric Freedman, the chief investment officer at U.S. Bank

He talks about the purpose driving his role, which includes frequent interviews with national media outlets.

Barron’s names Gunjan Kedia to 100 Most Influential Women in U.S. Finance

Kedia is vice chair of Wealth Management and Investment Services at U.S. Bank.

U.S. Bank first to offer new AI-powered savings feature

The patented Pay Yourself First feature gives customers intelligent recommendations to increase savings.

U.S. Bank names Tim Welsh vice chairman of Consumer Banking Sales and Support

Welsh joins the bank from a consulting firm where he specialized in financial services and the consumer experience.

U.S. Bank named one of the 2021 World’s Most Ethical Companies

The Ethisphere Institute recognized U.S. Bank for the seventh consecutive year.

U.S. Bank launches Simple Loan to meet customers’ short-term cash needs

Customers can borrow between $100 and $1,000 with no hidden fees.

U.S. Bank Voyager Fleet Program expands to government agencies, schools, more

Our contactless payment solution is now available through Sourcewell.

U.S. Bank customers embrace faster, simpler way to open digital accounts

Digital checking account openings up 200% year-over-year following launch of new application experience.

U.S. Bank commits $116 million to address social and economic inequities

We’re also rebuilding in our hometown Minneapolis to continue to support customers.

U.S. Bank announces several key leadership changes

The executive appointments further our commitment to people, diversity, equity and inclusion, and business transformation.

U.S. Bancorp names Andy Cecere chairman of the Board of Directors

Executive Chairman Richard Davis to retire from the Board of Directors at Annual Shareholders Meeting.

New ranking says U.S. Bank has been most essential bank amid COVID-19 pandemic

The Harris Poll ranking polled Americans on resolve, trustworthiness, responsiveness and permanence.

Introducing the U.S. Bank Smart Assistant

A unique voice-forward approach will give customers a simplified, intuitive way to bank unlike any other – just ask.

U.S. Banker Alicia Townsend bridges family generations on MLK Day

The community affairs manager channels her uncle and grandmother both personally and professionally.

Q&A: What is a chief ethics officer?

U.S. Bank recently created the new role.

What the ADA anniversary means to me

Accessibility consultant Christina Granquist shares how designing for disabilities shaped the new voice assistant in the U.S. Bank Mobile App.

Introducing U.S. Bank Access Commitment

It is a series of initiatives across the business to increase wealth building opportunities, starting with the Black community.

Fortune names U.S. Bank one of the 2021 World’s Most Admired Companies

The company topped its industry and was recognized among all companies for management quality.

Andy Cecere to succeed Richard Davis as U.S. Bancorp CEO

Cecere has been with U.S. Bank since 1985 and has served as president and chief operating officer since January 2016.

Amid record usage, U.S. Bank mobile check deposit named best in class

The continually improving feature is one of many ways that we have served customers amid the pandemic.

1992 kicked off years of rapid change at U.S. Bank

Our Minnesota-based company, and banking itself, looked very different the last time the big game came to town.

U.S. Bancorp promotes Gunjan Kedia to president

Kedia to oversee all revenue lines, ensuring focus on growth and holistic client experience

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