U.S. Bank Women and Wealth Insights Study finds new generation of women investors is redefining wealth and influence.
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Women, money and influence

Work toward your financial goals.

We aspire to be an advocate of women and their finances throughout their lives. We believe in supporting women throughout their financial journey. That means providing advice that’s timely, information that’s useful, and a relationship that’s lifelong.

$30 trillion
Amount of investable assets U.S. women are expected to control by 20301

Percent of women in the U.S. workforce2

Percent of what women in the U.S. earn compared to men3

Confidence and control are on the rise


In just two years, more women – particularly younger women – are taking control of their money.

Women expressed greater confidence and engagement managing their money in our latest Women and Wealth Insights Study. Although women still tend to start investing later and have more negative emotions regarding financial planning than men, many of these gaps are shrinking.

Women and wealth: How to make the most of your money

The earlier women start engaging with their money, the more confident they are long-term.

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Women and wealth: Exploring the gender gap

We explore how and why men and women approach money differently.

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Women and wealth: A look at generational differences

Our research shows that, when it comes to how women engage with their money, age matters.

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Build your financial power


Wherever you are on your financial journey, we have resources to support you.

According to our research, while fewer women across all age groups feel financially prepared when compared with male counterparts, 71% of women under 35 state they feel confident in their ability to manage their finances.4 We can help you expand your knowledge and take control of your financial future.

3 ways women can take charge of their financial future

These actions can help you be more engaged and confident in your financial decisions.

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How to negotiate your salary

Three tips on how to navigate a sensitive workplace topic.

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Financial planning for singles

As a one-person household, your financial equilibrium is in your hands.

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Grow your investing know-how


Understanding the type of investor you are can lead to financial empowerment.

While women may start investing later, once they start, studies show their portfolios often outperform men’s.5 We can help you understand how your portfolio can reflect your unique goals and personal values.

Women and investing: How to build financial intelligence

Fewer women than men invest their money, but when they do, they tend to excel. There are steps you can take to feel more empowered with your investing decisions.

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What is a diversified portfolio?

Having tools in your portfolio that “zig” while others “zag” can help minimize the impact of market volatility.

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How to determine risk tolerance

Time horizon and emotional response are key factors in an individual’s risk tolerance.

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Plan your retirement


If you find planning for your future as you live in the present challenging, you’re not alone.

When it comes to financial management, 43% of women don’t feel confident they’ll be able to retire when they’re ready.4 We can help you make informed decisions that may make retirement planning less worrisome.

4 unique challenges for women and retirement saving

It’s important for women to have a clear understanding of the challenges ahead as they plan for retirement.

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6 retirement planning steps for women

A comprehensive financial plan can help you approach your retirement with confidence.

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Career or caregiving? What to consider before leaving the workforce

The decision to leave your job to care for a child, aging parent or other family member isn’t easy. However, with careful planning, you can choose the best option for you and your loved ones.

Here’s what to consider

Financial planning tips for the sandwich generation

Three tips on how to take care of your own finances while financially supporting others.

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How to maintain your lifestyle in retirement

Seven strategies that can help you work toward the retirement you want.

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Celebrate your influence


Women play a more dynamic role in our economy than ever before.

$30 trillion is slated to change hands over the next three to four decades in the U.S., and much of this wealth transfer will be to women.1 Women are also the sole or primary income source in 40% of households,6 and own 40% of all businesses in the U.S.7

Women-owned business leads the pack in the pet industry

With support from U.S. Bank, healthy dog treat company Stashios is poised to take their business to the next level.

Learn more about the business

Women-owned business creates niche in Minnesota real estate

BLVdevelopment teams up with U.S. Bank to bring dream homes to life in a traditionally male-dominated industry.

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How women are changing philanthropy

As women’s financial power continues to grow, so do their investments in the causes they care about.

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Women and the great wealth transfer

To prepare for the years ahead, it pays to start planning your financial future now.

Get started with these tips

Resources and tips for women entrepreneurs

Funding, advice and networking support can help you sustain and grow your business.

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