Work toward your financial goals.

We believe in supporting women throughout their financial journey. That means providing advice that’s timely, information that’s useful and a relationship that’s lifelong. 

Women and Wealth Insights Study

The U.S. Bank Women and Wealth Insights Study found that a new generation of women investors is redefining wealth and influence. 

Confidence and control are on the rise.

More women – particularly younger women – are starting to take control of their money. 

Women expressed greater confidence and engagement managing their money in our latest Women and Wealth Insights Study. Although women still tend to start investing later and have more negative emotions regarding financial planning than men, many of these gaps are shrinking.

A look at women’s evolving relationship with money

The earlier women start engaging with their money, the more confident they are long term.

Women and wealth: Exploring the gender gap

We explore how and why men and women approach money differently.

Women and wealth: A look at generational differences

Our research shows that when it comes to how women engage with their money, age matters.

Build your financial power.

Wherever you are on your financial journey, we have resources to support you. 

According to our research, while fewer women across all age groups feel financially prepared when compared with male counterparts, 71% of women under 35 feel confident in their ability to manage their finances.1 We can help you expand your knowledge and take control of your financial future.

3 ways women can take charge of their financial future

These actions can help you be more engaged and confident in your financial decisions.

How to negotiate your salary

Three tips on how to navigate a sensitive workplace topic.

Women and investing: How to build financial intelligence

Fewer women than men invest their money, but when they do, they tend to excel. There are steps you can take to feel more empowered with your investing decisions. 

Plan your retirement.

If you find planning for your future as you live in the present challenging, you’re not alone. 

When it comes to financial management, 43% of women don’t feel confident they’ll be able to retire when they’re ready.1 We can help you make informed decisions that may make retirement planning less worrisome.

Retirement planning for women: How to have a successful retirement

A comprehensive financial plan can help you approach your retirement with confidence.

Career or caregiving? What to consider before leaving the workforce

The decision to leave your job to care for a child, aging parent or other family member isn’t easy. However, with careful planning, you can choose the best option for you and your loved ones.

Celebrate your influence.

Women play a more dynamic role in our economy than ever before. 

$30 trillion is slated to change hands over the next three to four decades in the U.S., and much of this wealth transfer will be to women.2 Women are also the sole or primary income source in 40% of households3  and own 40% of all businesses in the U.S.4

Teaching kids about money at every age

Talking to your kids about money may not always be easy, but it’s important to their future financial wellbeing. Here are tips for how to teach kids about money at every age.

How to prepare for the great wealth transfer

As older generations begin to pass on assets to their heirs, women, Gen X and millennials may emerge as the biggest beneficiaries.

Resources and tips for women entrepreneurs

Funding, advice and networking support can help you sustain and grow your business.

Women-owned business leads the pack in the pet industry

With support from U.S. Bank, healthy dog treat company Stashios is poised to take their business to the next level.

Women-owned business creates niche in Minnesota real estate

BLVdevelopment teams up with U.S. Bank to bring dream homes to life in a traditionally male-dominated industry.


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  1. U.S. Bank Women and Wealth Insights Study, 2022. 

  2. Breadwinning mothers continue to be the U.S. norm. Center for American Progress, 2019.

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Investment and insurance products and services including annuities are:
Not a deposit • Not FDIC insured • May lose value • Not bank guaranteed • Not insured by any federal government agency.

U.S. Wealth Management – U.S. Bank | U.S. Bancorp Investments is the marketing logo for U.S. Bank and its affiliate U.S. Bancorp Investments.

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U.S. Bank, U.S. Bancorp Investments and their representatives do not provide tax or legal advice. Each individual's tax and financial situation is unique. You should consult your tax and/or legal advisor for advice and information concerning your particular situation.

The information provided represents the opinion of U.S. Bank and U.S. Bancorp Investments and is not intended to be a forecast of future events or guarantee of future results. It is not intended to provide specific investment advice and should not be construed as an offering of securities or recommendation to invest. Not for use as a primary basis of investment decisions. Not to be construed to meet the needs of any particular investor. Not a representation or solicitation or an offer to sell/buy any security. Investors should consult with their investment professional for advice concerning their particular situation.

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For U.S. Bank:

Equal Housing Lender. Deposit products are offered by U.S. Bank National Association. Member FDIC. Mortgage, Home Equity and Credit products are offered by U.S. Bank National Association. Loan approval is subject to credit approval and program guidelines. Not all loan programs are available in all states for all loan amounts. Interest rates and program terms are subject to change without notice.

U.S. Bank is not responsible for and does not guarantee the products, services or performance of U.S. Bancorp Investments, Inc.

U.S. Bank does not offer insurance products. Insurance products are available through our affiliate U.S. Bancorp Investments.

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For U.S. Bancorp Investments:

Investment and insurance products and services including annuities are available through U.S. Bancorp Investments, the marketing name for U.S. Bancorp Investments, Inc., member FINRA and SIPC, an investment adviser and a brokerage subsidiary of U.S. Bancorp and affiliate of U.S. Bank.

U.S. Bancorp Investments is registered with the Securities and Exchange Commission as both a broker-dealer and an investment adviser. To understand how brokerage and investment advisory services and fees differ, the Client Relationship Summary and Regulation Best Interest Disclosure are available for you to review.

Insurance products are available through various affiliated non-bank insurance agencies, which are U.S. Bancorp subsidiaries. Products may not be available in all states. CA Insurance License #0E24641.

Pursuant to the Securities Exchange Act of 1934, U.S. Bancorp Investments must provide clients with certain financial information. The U.S. Bancorp Investments Statement of Financial Condition is available for you to review, print and download.

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U.S. Bancorp Investments Order Processing Information.

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