U.S. Bank Women and Wealth Insights Study finds new generation of women investors is redefining wealth and influence.
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Women, money and influence

Work toward your financial goals.

We aspire to be an advocate of women and their finances throughout their lives. We believe in supporting women throughout their financial journey. That means providing advice that’s timely, information that’s useful, and a relationship that’s lifelong.


U.S. private wealth held by women.1


U.S. households in which women are the sole or primary source of income.2


U.S. businesses owned by women.3


Build your financial power

Wherever you are on your financial journey, we have resources to support you.

According to our research, while fewer women feel financially prepared when compared with male counterparts (23% of women versus 34% of men), 56% of women under 35, stated they are confident in their ability to manage their finances, and 68% talk about money with their friends.4 We can help you expand your knowledge and take control of your financial future.



Women and wealth: How to make the most of your money

The earlier women start engaging with their money, the more confident they are long-term.

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Women and wealth: Exploring the gender gap

We explore how and why men and women approach money differently.

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Women and wealth: A look at generational differences

Our research shows that, when it comes to how women engage with their money, age matters.

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3 ways women can take charge of their financial future

These actions can help you be more engaged and confident in your financial decisions.

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How to negotiate your salary

Three tips on how to navigate a sensitive workplace topic.

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Financial planning for singles

As a one-person household, your financial equilibrium is in your hands.

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Grow your investing know-how

Understanding the type of investor you are can lead to financial empowerment.

While women may start investing later, once they start, studies show their portfolios often outperform men’s.5 We can help you understand how your portfolio can reflect your unique goals and personal values.



Women and investing: How to build financial intelligence

Fewer women than men invest their money, but when they do, they tend to excel. There are steps you can take to feel more empowered with your investing decisions.

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4 investing questions to ask

These questions can help guide your strategy.

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What to consider before you invest

Investing isn’t a one-size-fits-all activity. Your strategy should reflect your unique goals.

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Share your knowledge

Providing financial guidance to the next generation rates high for many women.

Our research shows that for 53% of women surveyed, helping their children become financially savvy is the most important aspect of their personal finances.4 We can help you shape and share your financial experiences, making financial management more accessible to others.



3 simple ways to teach kids about money

Financial education is a wonderful gift you can give to your children. Here are three easy ways to begin.

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Financial responsibility for kids: 3 low-risk exercises

Give your children room to make mistakes on their path to becoming financially responsible.

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Financial planning tips for the sandwich generation

Three tips on how to take care of your own finances while financially supporting others.

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Plan your retirement

If you find planning for your future as you live in the present challenging, you’re not alone.

When it comes to financial management, 43% of women cite having enough for retirement as their primary concern.1 We can help you make informed decisions that may make retirement planning less worrisome.



4 unique challenges for women and retirement saving

It’s important for women to have a clear understanding of the challenges ahead as they plan for retirement.

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6 retirement planning steps for women

A comprehensive financial plan can help you approach your retirement with confidence.

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Celebrate your influence

Women play a more dynamic role in our economy than ever before.

$30 trillion is slated to change hands over the next three to four decades in the U.S., and much of this wealth transfer will be to women.6 Women are also the sole or primary income source in 40% of households,2 and own 42% of all businesses in the U.S.3



Women-owned business leads the pack in the pet industry

With support from U.S. Bank, healthy dog treat company Stashios is poised to take their business to the next level.

Learn more about the business

Career or caregiving? What to consider before leaving the workforce

The decision to leave your job to care for a child, aging parent or other family member isn’t easy. However, with careful planning, you can choose the best option for you and your loved ones.

Here’s what to consider

Women-owned business creates niche in Minnesota real estate

BLVdevelopment teams up with U.S. Bank to bring dream homes to life in a traditionally male-dominated industry.

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How women are changing philanthropy

As women’s financial power continues to grow, so do their investments in the causes they care about.

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Women and the great wealth transfer

To prepare for the years ahead, it pays to start planning your financial future now.

Get started with these tips

Resources and tips for women entrepreneurs

Funding, advice and networking support can help you sustain and grow your business.

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1 “Women are about to control a massive amount of wealth but can’t find anyone to manage it,” Marketwatch. 2017.
2 “
Breadwinning Mothers Continue To Be The U.S. Norm,” Center for American Progress. 2019.
The 2019 State of Women-Owned Businesses Report. Commissioned by American Express.
4 U.S. Bank Women & Wealth Insights Study. 2019.
5 “Are Women Better Investors Than Men? Here’s What The Studies Say,” Investor’s Business Daily. 2018.
6 “
Women and the Great Wealth Transfer,” Investopedia. 2019.