New U.S. Bank Women and Wealth Insights Study says women are leaving money and influence on the table.
Read highlights and find out more

Women, money and influence

Financial perspectives

Work toward your financial goals.

We aspire to be an advocate of women and their finances throughout their lives. We believe in supporting women throughout their financial journey. That means providing advice that’s timely, information that’s useful, and a relationship that’s lifelong.

51%

U.S. private wealth held by women.¹

42%

U.S. households in which women are the sole or primary source of income.²

40%

U.S. businesses owned by women.³

Build your financial power

Wherever you are on your financial journey, we have resources to support you.

According to our research, while fewer women feel financially prepared when compared with male counterparts (23% of women versus 34% of men), 56% of women under 35, stated they are confident in their ability to manage their finances, and 68% talk about money with their friends.⁴ We can help you expand your knowledge and take control of your financial future.

Insights

Women and wealth: How to make the most of your money

Women have more money and power than ever before. Our research tells us they aren’t getting the most out of it.

Learn more

Women and wealth: Exploring the gender gap

We explore how and why men and women approach money differently.

Women and wealth: A look at generational differences

Our research shows that, when it comes to how women engage with their money, age matters.

4 ways women can build financial confidence
A U.S. Bank leader shares how women can feel more confident in their financial lives.

Read our tips

3 tips to negotiate your salary
Suggestions on how to navigate a sensitive workplace topic.

Watch the video to learn

Financial planning for singles
As a one-person household, your financial equilibrium is in your hands.

Learn how

Grow your investing know-how

Understanding the type of investor you are can lead to financial empowerment.

While women may start investing later, once they start, studies show their portfolios often outperform men’s.⁵ We can help you understand how your portfolio can reflect your unique goals and personal values.

Insights

Women and investing: How psychology plays a role
Women have strengths in managing risk they can leverage for higher returns.

Learn about your strengths

4 investing questions to ask
These questions can help guide your strategy.

Watch the video

What to consider before you invest
Investing isn’t a one-size-fits-all activity. Your strategy should reflect your unique goals.

Watch the video

Share your knowledge

Providing financial guidance to the next generation rates high for many women.

Our research shows that for 53% of women surveyed, helping their children become financially savvy is the most important aspect of their personal finances.⁴ We can help you shape and share your financial experiences, making financial management more accessible to others.

Insights

Teaching kids about money
Three ways you can help your children feel empowered to manage their money.

Watch the video

Financial responsibility for kids: 3 low-risk exercises
Give your children room to make mistakes on their path to becoming financially responsible.

Read article

Financial planning tips for the sandwich generation
Three tips on how to take care of your own finances while financially supporting others.

Plan your retirement

If you find planning for your future as you live in the present challenging, you’re not alone.

When it comes to financial management, 43% of women cite having enough for retirement as their primary concern.¹ We can help you make informed decisions that may make retirement planning less worrisome.

Insights

Women and retirement: Financial challenges
It’s important for women to have a clear understanding of the challenges ahead as they plan for retirement.

Get details on navigating your retirement

Women and retirement: Financial planning
It is especially important for women to have a plan in place as they prepare for retirement.

Learn more and get prepared

Celebrate your influence

Women play a more dynamic role in our economy than ever before.

$30 trillion is slated to change hands over the next three to four decades in the U.S., and much of this wealth transfer will be to women.⁶ Women are also the sole or primary income source in 40% of households,² and own 42% of all businesses in the U.S.³