Everyday banking, reimagined: Leader discusses the power of Bank Smartly suite

Arijit Roy talks about how interconnected products are maximizing client experiences

It’s been three years since U.S. Bank introduced its first Bank Smartly product with the launch of Bank Smartly® Checking & Smart Rewards. Today, the Bank Smartly suite of everyday banking products has expanded and evolved to include checking, savings and credit card offerings that seamlessly work together to make the most of any dollar amount.

To learn more about how Bank Smartly is redefining the everyday banking experience, we sat down with Arijit Roy, head of consumer and business banking products at U.S. Bank.

What’s the latest and greatest with Bank Smartly?

Today, Bank Smartly is in full bloom with checking, savings and credit card products that work together to provide the greatest value to our clients. This is the essence of the Bank Smartly concept – core everyday banking products designed to be used together to create a more rewarding experience. Plus, enrollment in Smart Rewards is now automatic with benefits that start from day one and with dollar one.

The concept for Bank Smartly encompasses our broader strategy to serve as a trusted financial partner that meets the many unique needs of our clients with simple, yet sophisticated products and services.

What makes Bank Smartly so rewarding?

When a client opens all three Bank Smartly products, they can unlock greater rewards and benefits, which grow as their balances grow. Here’s how that works:

Bank Smartly Checking: The core product for everyday banking provides a simple and rewarding checking experience with Smart Reward benefits that start from day, dollar one and grow as your balance grows. Benefits include simple ways to waive fees, money management tools and complimentary access to Greenlight. In addition, specific customer groups such as senior, young adult, youth and military, will receive additional services and rewards tailored to meet their needs.

Bank Smartly® Savings: The relationship savings account with competitive rates that grow as your qualifying balances grow when you pair it with a Bank Smartly Checking or other eligible account.

Bank Smartly™ Visa Signature® Card: Earn unlimited 2% cashback on every purchase and up to an additional 2% cash back on your first $10,000 in eligible Net Purchases each billing cycle when paired with a U.S. Bank Smartly Savings account, plus qualifying balances in U.S. Bank Smartly Checking and/or Safe Debit accounts.

How have clients responded to Bank Smartly?

Existing clients are telling us that they appreciate having automated rewards that waive fees and boost earnings on savings, simply for being a U.S. Bank client. We are also seeing an influx of new clients joining the bank to access the benefits of Bank Smartly. My personal favorite feature of the Smartly suite is the real-time rewards redemption capability over text – a feature that’s been very appealing to Gen Z!

Both new and existing clients are discovering that using all three Bank Smartly products together creates such a competitive offering that there's no need to look elsewhere for special rates or promotions.

What else is available to everyday banking clients at U.S. Bank?

We’re always looking for ways to make being a U.S. Bank client more rewarding and enjoyable experience.

The U.S. Bank Mobile App and online banking offer powerful digital tools to help clients manage their money across checking, savings, credit card and investment accounts. With these tools, clients can also track monthly spending, track against a budget, view upcoming bills and transactions and view all of their accounts with U.S. Bank and other bank accounts all in one place.

Last summer, we also announced a new family banking resource. In partnership with Greenlight, families with kids and teens have complimentary access to the Greenlight debit card and money app directly from the U.S. Bank Mobile App. This is available to Bank Smartly Checking clients, as well as those with other eligible checking accounts.

To learn more about the latest Bank Smartly products, visit the Bank Smartly Checking, Bank Smartly Savings and Bank Smartly Visa product pages.

Disclosures:

Loans and lines of credit are offered by U.S. Bank National Association. Deposit products are offered by U.S. Bank National Association. Member FDIC. 'The creditor and issuer of U.S. Bank credit cards is U.S. Bank National Association, pursuant to a license from Visa U.S.A. Inc.