NEWS

U.S. Bank earns top ranking for online credit card experience

May 29, 2025

Key takeaways:

  • U.S. Bank tied for No. 1 in Keynova’s 2025 Online Credit Card Scorecard among leading U.S. issuers.

  • Enhanced status tracking tools give cardholders greater visibility and control over account activities. 

  • New digital features and security enhancements make managing credit cards easier, safer and more convenient.

Enhanced functionality and streamlined digital processes help cardholders manage their accounts with ease and confidence 

A hand holding a mobile phone showing a banking app.

U.S. Bank received yet another industry accolade with the recent announcement of Keynova Group’s 2025 Online Credit Card Scorecard – tying for the top spot among the 10 leading U.S. credit card issuers.

Why did U.S. Bank rank No. 1 in Keynova’s 2025 scorecard?

Keynova analysts highlighted U.S. Bank’s status dashboard as the reason it clinched No. 1, along with strong results across all categories. Features called out in the Scorecard that set the U.S. Bank online credit card experience apart include:

  • Cardholders’ ability to track in-progress actions such as balance transfers, transaction disputes, credit limit-increase requests and changes to customer information – all in one place.
  • Online account security indicator that highlights personalized actions cardholders can take to protect their account information.
  • Additional enhancements such as a soft credit pull preapproval integrated into the credit card application, list of merchants storing card information and a security strength indicator, debt consolidation calculator and bank-centric rewards program.

The report noted that while the bank’s status dashboard launched in 2023, numerous capabilities have been added since then.

“Our process always focuses on creating amazing and seamless experiences for our clients,” said Adam Winchester, head of Experience for Payments: Consumer and Small Businesses. “Successful products start by fulfilling client needs. In this case, our innovation efforts led us to provide digital solutions our cardholders didn’t yet know they needed – and were delighted to receive.”

Moving up from second place in last year’s report, U.S. Bank was evaluated for functionality, ease of use, privacy and security, and support and access.

“We’ve upgraded our online credit card experience by prioritizing features we know our clients will love – including clearer visibility into status tracking coupled with enhanced control and security capabilities – empowering cardholders while providing peace of mind,” said Sharone Tate, head of Consumer and Small Business Cards Digital. “At U.S. Bank, we are combining comprehensive DIY capabilities with instant access to live customer support to ensure every cardholder feels confident in managing their financial journey.”

Learn more about Keynova’s 2025 Online Credit Card Scorecard.

Frequently asked questions

What is Keynova Group's Online Credit Card Scorecard?
Keynova Group's Online Credit Card Scorecard is an annual industry benchmark that evaluates the top U.S. credit card issuers on functionality, ease of use, privacy and security, and customer support and access.

How do cardholders access the U.S. Bank status dashboard?
Cardholders can view the status dashboard through their online account or the U.S. Bank mobile app, where they can track balance transfers, disputes, credit limit-increase requests, and profile changes in one place.

What is a soft credit pull preapproval?
A soft credit pull preapproval lets applicants check their likelihood of approval for a credit card without affecting their credit score, since it doesn't register as a hard inquiry on their credit report.

More top spots

U.S. Bank also took three top spots in Keynova's Q1 2025 Mobile Banker Scorecard:

  • No. 1 Overall 
  • No. 1 for Mobile App
  • No. 1 for Mobile Web

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Disclosures

Investment and insurance products and services including annuities are:
Not a deposit • Not FDIC insured • May lose value • Not bank guaranteed • Not insured by any federal government agency.

U.S. Bank and its representatives do not provide tax or legal advice. Your tax and financial situation is unique. You should consult your tax and/or legal advisor for advice and information concerning your particular situation.

Loans and lines of credit are offered by U.S. Bank National Association. Deposit products are offered by U.S. Bank National Association. Member FDIC.