NEWS

U.S. Bank earns top ranking for online credit card experience

May 29, 2025

Enhanced functionality and streamlined digital processes help cardholders manage their accounts with ease and confidence 

A hand holding a mobile phone showing a banking app.

U.S. Bank received yet another industry accolade with the recent announcement of Keynova Group’s 2025 Online Credit Card Scorecard – tying for the top spot among the 10 leading U.S. credit card issuers.

Keynova analysts highlighted U.S. Bank’s status dashboard as the reason it clinched No. 1, along with strong results across all categories. Features called out in the Scorecard that set the U.S. Bank online credit card experience apart include:

  • Cardholders’ ability to track in-progress actions such as balance transfers, transaction disputes, credit limit-increase requests and changes to customer information – all in one place.
  • Online account security indicator that highlights personalized actions cardholders can take to protect their account information.
  • Additional enhancements such as a soft credit pull preapproval integrated into the credit card application, list of merchants storing card information and a security strength indicator, debt consolidation calculator and bank-centric rewards program.

The report noted that while the bank’s status dashboard launched in 2023, numerous capabilities have been added since then.

“Our process always focuses on creating amazing and seamless experiences for our clients,” said Adam Winchester, head of Experience for Payments: Consumer and Small Businesses. “Successful products start by fulfilling client needs. In this case, our innovation efforts led us to provide digital solutions our cardholders didn’t yet know they needed – and were delighted to receive.”

Moving up from second place in last year’s report, U.S. Bank was evaluated for functionality, ease of use, privacy and security, and support and access.

“We’ve upgraded our online credit card experience by prioritizing features we know our clients will love – including clearer visibility into status tracking coupled with enhanced control and security capabilities – empowering cardholders while providing peace of mind,” said Sharone Tate, head of Consumer and Small Business Cards Digital. “At U.S. Bank, we are combining comprehensive DIY capabilities with instant access to live customer support to ensure every cardholder feels confident in managing their financial journey.”

Learn more about Keynova’s 2025 Online Credit Card Scorecard.

 

More top spots

U.S. Bank also took three top spots in Keynova's Q1 2025 Mobile Banker Scorecard:

  • No. 1 Overall 
  • No. 1 for Mobile App
  • No. 1 for Mobile Web

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