A range of benefits accompanies the updated design
U.S. Bank is rolling out a refreshed debit card design to bring an updated look to the card customers use every day. The new design, reflected in the broadly accepted digital and plastic versions of the card, reflects the modern U.S. Bank brand while reinforcing the everyday value, security and flexibility clients can expect from their debit card experience with the bank.
Debit cards are often the first and most frequent point of interaction clients have with U.S. Bank. Many clients use the card as a financially responsible way to monitor spending the funds they already have, resulting in a peace of mind that comes from efficient and effective budgeting. By updating the design, U.S. Bank is aligning this everyday experience with its refreshed brand expression across digital and physical touchpoints.
“The refresh represents more than a new look,” said Anthony Merola, head of U.S. Bank Consumer and Small Business Cards. "It’s an opportunity to underscore the everyday value the U.S. Bank Visa Debit card delivers to customers – highlighting features that go well beyond ATM access.
Everyday benefits built into every U.S. Bank Visa® debit card include:
- Select Cash Back Deals, personalized offers from brands you love, based on your spending.
- Build your savings automatically with Spend & Save. Spend & Save lets you transfer a preset amount (from $ .05 to $5) from your U.S. Bank checking account to your savings account every time you make a purchase with your card.
- Save up to 5% off gift cards purchased through The Gift Card Shop.
Plus:
- Enhanced security: Access your Security Center, a free credit report, and fraud prevention resources in U.S. Bank mobile app and online banking. View your security rating and learn how to increase it to help keep you safe from evolving threats.
- Virtual card access: Find your full card number anytime, even when waiting for a replacement card, through Debit Card Details in the mobile app and online banking.
- Digital wallet usage: Works seamlessly with digital wallets and popular apps you already use—like Venmo, food delivery and shopping apps.
- Real-time transaction tracking and alerts: Track every purchase through the U.S. Bank Mobile App and online banking.
- Zero fraud liability: We have you covered for unauthorized transactions.
- Worldwide acceptance: Use your debit card wherever Visa® is accepted.
“The new debit card design is more than a visual update—it’s a storytelling moment for our brand,” said Melissa Stewart, head of marketing for Payments: Consumer and Small Business. “It reflects who we are today and helps connect clients to benefits that make everyday spending work harder for them.”
Clients can also choose from a range of debit card designs including lifestyle, school, military and veteran, sports and eco-friendly options—allowing them to personalize a product they use every day, based on their interests.
Learn more about the benefits of a U.S. Bank Visa ® Debit Card.
More news
Disclosures
Equal Housing Lender