New U.S. Bank Mobile App has now delivered 100 million personalized insights

August 20, 2019

The app now also has a Spanish language option.


U.S. Bank announced dozens of new features today that are available in the rebuilt U.S. Bank Mobile App, including a Spanish language option – a first for U.S. Bank – and availability on Android devices.

“We are thrilled to have Spanish available on the U.S. Bank Mobile App, and it’s just one step we’re taking as we develop a culturally attuned experience across all our customer touchpoints,” says Ramiro Padilla Klein, who leads Hispanic segment strategy at U.S. Bank.

One of the most popular features in the new app, which debuted in April, is Insights – a highly personalized feed of key financial information for customers that shows them things like an end of month cash flow analysis, a potential duplicate transaction charge warning or a full breakdown their spending by category. Powered by artificial intelligence, Insights help customers quickly, confidently and securely manage their finances with just a few taps. U.S. Bank has delivered more than 100 million Insights to customers since the feature launched.

“I’m so proud of this team and their unrelenting customer-first mindset,” said Ankit Bhatt, omnichannel senior vice president. “In less than a year, we rebuilt the U.S. Bank Mobile App by co-creating with customers and our initial results have surpassed our expectations. But we haven’t stopped – within just a few months we rolled out Spanish language functionality, added dozens of new features and now brought the app to Android. We are so excited to deliver the best banking app experience for our customers.”

Other new features in the new U.S. Bank Mobile App, include:

  • New Insights: New Insights help customers earn more with their money by saving or investing.
  • New account enrollment options: Home equity loan products, savings and investing have been added to the product marketplace and now it’s even quicker for non-U.S. Bank customers to view and apply for new products.
  • New credit card options: Card lock and unlock and Add to Apple Wallet are now available in the app for U.S. Bank credit cards.
  • Direct deposit form: One of the most requested forms – direct deposit enrollment – is now available within the app.
  • Simpler account transfers: Transfers are now even easier, including standard transfers, credit account advances and brokerage transfers, including IRA contributions and distributions.

Enhanced mortgage account information: Key information including various billing, escrow and tax statements are now available directly in the app.

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