Visa and U.S. Bank launch new ad campaign with Team Visa Athlete Simone Biles 

May 28, 2024

The decorated athlete shares how fans can use the U.S. Bank Cash+® Visa Signature® card for virtually everything

Visa and U.S. Bank are introducing new TV and digital ads featuring champion Team Visa gymnast Simone Biles and her sister, Adria Biles, who team up to show us how much fun you can have when you shop for virtually everything, using a U.S. Bank Cash+® Visa Signature ® card. The new campaign, called “Everything Everything,” demonstrates how easy it is to get up to 5% cash back on every purchase when using a U.S. Bank Cash+® Visa Signature ® card.

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The first TV spot – appearing on streaming platforms now through the end of 2024 – features the Biles sisters using a U.S. Bank Cash+ Visa Signature card to shop. A second TV spot, which spotlights the fun you can have with planning a trip, will air on NBC, Peacock and other channels, during the Olympic Games Paris 2024 this summer.

The “Everything Everything” campaign coincides with the debut of a new red, white and blue look for the U.S. Bank Cash+ Visa Signature card. 

Shopping enthusiasts and gymnastic fans alike can also find the campaign via digital display ads, social media, and in U.S. Bank branches.

More information about the U.S. Bank Cash+ Visa Signature card is available on

The creditor and issuer of this card is U.S. Bank National Association, pursuant to a license from Visa U.S.A. Inc., and the card is available to United States residents only.

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