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Meet the former counselor helping to bring digital accessibility to the bank 

May 18, 2023
Photo of Abby Losordo
When Abby Losordo joined U.S. Bank six years ago, digital accessibility was still an emerging concept in the financial services world. But that changed as more banking tools shifted online

Abby Losordo uses her background as a counselor and oncology patient navigator to help ensure U.S. Bank digital tools are accessible to everyone, including those who use assistive technology 

Abby Losordo started her career at U.S. Bank five years ago as one of the original accessibility consultants.

Since then, Losordo has been instrumental in developing the U.S. Bank accessibility program (commonly abbreviated as "A11Y") and building a strong collaboration model with her peers, director and the bank’s Experience Design team.

Today, she leads a team of some 15 consultants, spanning the consumer segment, who help ensure that the U.S. Bank Mobile App and other digital banking tools are accessible to all users, including those who need assistive technology.

Designers creating a digital product may not always be aware of potential roadblocks – such as color contrast not being high enough or pictures conveying meaning and don’t have alternative text – so screen-reader users have access to the information. That is where the Design Accessibility team provides feedback to remedy those concerns early in the process.

“A11Y consultants coach designers on how to design accessibly so our customers have a best-in-class experience,” Losordo said.

Losordo’s journey into accessibility started when she was providing counseling and support to cancer patients navigating the thickets of the American healthcare system.

After earning her master’s degree in counseling psychology and her license in mental health counseling, Losordo focused on helping cancer patients remove barriers to their treatment – whether it was connecting people through complex medical systems, arranging transportation to daily radiation appointments or helping to secure insurance coverage.

“My job was to ensure that my patients had access to all of the elements that are suddenly very important when you’re going through a medical crisis,” she said. “It can sometimes be overwhelming to deal with all of that, and one of these barriers can sometimes be what prevents someone from getting treatment.”

As a part of that work, Losordo consulted on the accessibility of many digital properties across the healthcare system and discovered that digital barriers exist in addition to the other common obstacles her patients encountered.

When she joined U.S. Bank, digital accessibility was still an emerging concept in the financial services world. But that changed as more banking tools shifted online.

In 2019, U.S. Bank unveiled an entirely rebuilt U.S. Bank Mobile App and has continued to add hundreds of new features ever since, and the digital accessibility team has been part of that journey the entire way.

Today, there are consultants working on accessibility across the bank, and they are regarded as a world-class practice and model for other companies to follow.

Earlier this year Deque gave the bank a Native Mobility Accessibility Award for its commitment to ensuring the U.S. Bank mobile app is easy for people with disabilities to use. U.S. Bank also ranked as a 2023 DiversityInc Top Company for people with disabilities.

While Losordo’s counseling background may be an unconventional path to her role, she has found it to be invaluable – especially in the area she is most enthusiastic about: managing her team.

“My passion is growing people, shining a spotlight on them and their accomplishments, and helping them understand the strategy behind what we are doing and why we are doing it,” she said. “I love what I do so, so much. It is especially important to me that people find meaning in their work and they are happy here.”

Be empowered to create your own path and accelerate your career by visiting the U.S. Bank career site.

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Survey finds COVID-19 accelerated virtual care, healthcare payments digitization

The new data is from the proprietary and third annual Healthcare Payments Insight Report from U.S. Bank.

#SupportLocal highlights passion and perseverance of small businesses

U.S. Bank is supporting and celebrating customers with a social media campaign as economy recovers.

Downtown Portland welcomes new U.S. Bank branch

New 4th and Montgomery location showcases company’s latest design concept.

District manager helped blaze the trail for modern branch design

Mariam Abrahams reflects on her leadership path at the bank

U.S. Bank announces new cryptocurrency custody services for institutional investment managers

NYDIG will act as sub-custodian.

CRE leader opens doors for clients and communities

Dhiren Patel talks about what drives him – and opportunities for change.

New ranking says U.S. Bank has been most essential bank amid COVID-19 pandemic

The Harris Poll ranking polled Americans on resolve, trustworthiness, responsiveness and permanence.

U.S. Bank supports clients during pandemic with loans, bond offerings

We helped clients raise billions in the fixed income and loan capital markets.

New to U.S. Bank? Switch your paycheck direct deposit in minutes

U.S. Bank is first large bank to automate direct deposit switching.

New U.S. Bank branch celebrates Pride and previews the future of banking

The branch is located in the first officially recognized LGBTQ+ neighborhood in the United States.

U.S. Bank: Spending by freight shippers remains high while volume drops slightly

In Q1 2022, shippers faced major headwinds, including closure of key U.S.-Canadian bridge.

U.S. Bank small-dollar loans help customers in a pinch

U.S. Bank was the first bank of scale to offer a small-dollar loan product to help customers cover an unexpected expense. It’s also leveraging customer engagement with the product to drive financial education.

Oatmeal and raisin’ young leaders

This Minnesotan nonprofit’s cookies-with-a-cause will be a hot commodity for tourists braving the cold.

U.S. Bank Shopper Cash Rewards™ Visa Signature® Card slims wallets, expenses

Shopper Cash Rewards™ Card earns up to 6% cash back on purchases from a choice of two out of 24 retailers.

One year later, U.S. Bank branch employees reflect on COVID-19

We’ve relied on both technology and ingenuity to serve customers amid the pandemic.

Ozark banker steps up as tornado touches down

Glynda Dickinson turned to an old bank vault and new technology to help customers.

U.S. Bank’s first embedded payment solutions as part of Microsoft collaboration

One of the first banks to directly embed its own payment tools within Microsoft Dynamics 365, U.S. Bank delivers easy-to-implement, efficient payment capabilities.

#usbankroadtrip showcases the human side of banking at our branches

Videos from across the country will be released over the next five months on U.S. Bank social media channels.

U.S. Bank reopens Paycheck Protection Program (PPP) application process for first- and second-draw loans

Businesses will have until March 31, 2021 to apply or until funds run out.

U.S. Bank receives ‘Outstanding’ Community Reinvestment Act rating

Lending, Investment and Service tests also given “Outstanding” ratings.

U.S. Bank provides update on commitment to addressing economic inequities

In the aftermath of George Floyd’s killing in Minneapolis a year ago, our company committed to several initiatives to address social and economic inequities.

U.S. Bank provides financing for new FC Cincinnati soccer stadium

The project exemplifies a journey to the big leagues for the team and the bank.

U.S. Bank provides $450,000 investment in Russell Center for Innovation and Entrepreneurship

Our employees will provide on-site counsel and guidance on financial, payments, technology and innovation topics.

U.S. Bank pilots new financial wellness program with Operation HOPE

We’re partnering with the nonprofit organization for the pilot program in Denver and Chicago.

U.S. Bank, Payactiv unveil new Earned Wage Access solution for employers

Employers who pay wages via U.S. Bank Focus Card can provide employees access to a portion of their earned income instantly.

U.S. Bank partners with Mastercard to launch U.S. Bank Voyager Mastercard for fleet industry

The dual-network fleet card now offers increased flexibility for fleet-related expenses.

U.S. Bank names Srini Nallasivan chief analytics officer

Nallasivan joins the bank with years of experience in customer experience-focused data and analytics.

U.S. Bank names Don Relyea chief innovation officer

Relyea will work across our company to develop strategic assessments of emerging technologies and products.

U.S. Bank names Derek Martin St. Louis market president

Martin will lead the Commercial Banking group in the St. Louis market.

U.S. Bank names capital markets blockchain lead

Milena Kohlhofer will help identify blockchain products that add efficiencies to capital markets business and advise Corporate & Commercial Banking clients on blockchain solutions.

Community partnerships, U.S. Bank Focus Card drive affordable banking access

In California and beyond, U.S. Bank and community partners are helping hundreds and thousands of underbanked individuals receive affordable access to banking.

Cobrowse marks three-year milestone with millions of fans

Rolled out in the early stages of pandemic, the customer-centric feature has proven to be extremely popular long-term, with consistently high customer satisfaction scores and new video features

Cleantech entrepreneur Ciara May wants to recycle your hair

The Rebundle founder is $25,000 winner of the 2021 U.S. Bank Foundation Cleantech Inclusion Award.

State Farm® and U.S. Bank unveil new consumer and business credit cards

State Farm customers can receive cash back on insurance premium payments and the things they buy every day.

State Farm and U.S. Bank announce strategic alliance

State Farm and its affiliates are the largest providers of auto and home insurance in the United States.

U.S. Bank named best big bank in 16 states by Newsweek

Banks evaluated on customer service, savings and checking accounts, and digital tools during COVID-19 pandemic.

U.S. Bank named a 2021 World’s Best Bank by Global Finance Magazine

We won the top honor in three U.S. regions: Great Lakes, Plains and Southwest.

U.S. Bank Mobile App receives user experience recognition from Forrester

Independent research and advisory firm Forrester the latest to acknowledge the U.S. Bank Mobile App.

U.S. Bank Mobile App ranked No. 1 overall

Industry benchmarking firm Keynova Group ranks U.S. Bank #1 overall in mobile banking, including #1 for mobile app.

U.S. Bank Mobile App named No. 1 for customer service

Business Insider Intelligence also named the recently rebuilt app No. 2 overall, up nine spots.

U.S. Bank Mobile App continues to win accolades, add new features

Ranked #1 by a consensus of benchmarking firms, the app just keeps getting better – and extending its lead.

U.S. Bank, Microsoft accelerate the future of banking with cloud computing

Companies join forces to drive U.S. Bank’s transformation to the cloud with Microsoft Azure, build foundation for new experiences for customers and employees.

U.S. Bank makes it easy for small businesses to project their cash flow

The new online banking tool provides a forecast of account balances up to 90 days ahead, as well as a 90-day historical view, giving clients important information to help plan for their business.

U.S. Bank, LiquidX collaborate to simplify, accelerate supply-chain financing

Integrated solution will unlock valuable working capital while helping to speed transactions and reduce borrowing costs.

U.S. Bank leader: Union Bank acquisition ‘game-changer’ for California customers

California customers to enjoy greater convenience, improved technology and continued focus on building strong communities, he says.

U.S. Bank launches VantagePoint Accounts Receivable Matching

This feature further enhances our leading corporate accounts receivable automation service.

U.S. Bank launches Triple Cash Rewards Visa for business with 3% cash back

Cardholders can also qualify for an annual software expense credit.

U.S. Bank launches solution with FuelHub to optimize bulk fuel payments

U.S. Bank to pay refiners and wholesalers, provide bulk fuel buyers with extended terms to make payment.

U.S. Bank launches Simple Loan to meet customers’ short-term cash needs

Customers can borrow between $100 and $1,000 with no hidden fees.

U.S. Bank launches new vehicle shopping, ownership tools

Expanded digital capabilities simplify and streamline the experience.

U.S. Bank launches new low-rate, quick loan during federal government shutdown

Customers are encouraged to contact our designated federal government shutdown line.

U.S. Bank launches nation’s first Spanish-language voice assistant for banking

We are making it easier and simpler for our Spanish-speaking customers to bank digitally.

U.S. Bank launches Instant Card solution for companies with remote employees

Companies can quickly provide access to a corporate card as well as set spending limits and expiration dates.

Celebrating a technology milestone to help clients

Nearly 10,000 U.S. Bank client accounts migrated to new custody platform.

Betsy Cadwallader focuses on ‘resilience and recovery’ in new leadership role

The regional Commercial Banking leader’s expanded portfolio at U.S. Bank spans from Pacific Northwest to the Rockies.

Barron’s names Gunjan Kedia to 100 Most Influential Women in U.S. Finance

Kedia is vice chair of Wealth Management and Investment Services at U.S. Bank.

Bank Smartly brings new approach to checking at U.S. Bank

Program includes access to Smart Rewards benefits based on overall relationship.

Saving small business owners time and effort to focus on their passion

Deepening business relationships and creating simplicity through digital tools and services.

Rural cities look to the sun for economic development

New solar project in Arkansas exemplifies trend in job creation and environmental sustainability.

Root of U.S. Bank financial strength traces back to Lincoln

The national charter for predecessor First National Bank of Cincinnati was signed in 1863.

Robots and metaverse and digital twins, oh my! U.S. Bank innovation at CES 2023

The U.S. Bank team returns to the first in-person CES show in Las Vegas since 2020 to check out the latest trends and technology.

Road warriors, rejoice! New U.S. Bank card rewards small businesses for travel

The U.S. Bank Business Altitude™ Connect World Elite Mastercard® provides smart solutions and powerful rewards for growing businesses on the move.

Ankit Bhatt needs help serving millions of customers

Our consumer digital leader is hiring customer-obsessed colleagues to shape the U.S. Bank Mobile App and more.

Andy Cecere talks digital transformation, expansion strategy and more in new Q&A

Our chairman, president and CEO recently spoke with the Minneapolis/St. Paul Business Journal.

Amid record usage, U.S. Bank mobile check deposit named best in class

The continually improving feature is one of many ways that we have served customers amid the pandemic.

Akoya and U.S. Bank team up to accelerate safe, secure, and transparent consumer-permissioned financial data access

U.S. Bank is now connected to the Akoya Data Access Network – the first since February’s acquisition. The move unlocks new, quicker and more secure options and helps put control over personal financial data back in the hands of consumers.

Reflecting the communities we serve

U.S. Bank launches military flagship branch program in Tacoma, Washington.

1992 kicked off years of rapid change at U.S. Bank

Our Minnesota-based company, and banking itself, looked very different the last time the big game came to town.

10 years after its founding, bond business is thriving at U.S. Bank

Built on ethics and service, the Credit Fixed Income team has grown into an industry leader.

100 million transactions later, debit card proves to be a point of Pride

The community-inspired card design empowers customers to turn simple payments into meaningful actions.

Publication names U.S. Bank No. 2 Most Innovative Bank, No. 2 Best Board

Bank Director ranks company among the 10 Best National Banks.

Pride is a part of everyday life at U.S. Bank in West Hollywood

A recent makeover is the latest in how employees make sure the branch reflects its surrounding community.

Plaid and U.S. Bank collaborate to deliver a secure open finance experience

The rapid integration enables improved choice and flexibility for customers when linking third-party apps with their accounts.

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