A story of teamwork, on and off the field

The NFL earlier this month named U.S. Bank an official bank and wealth management sponsor of the league, building on a more than 20-year banking relationship. The new alignment includes:

• Presenting sponsorship of the Super Bowl MVP Award, beginning with Super Bowl LXI
• A top-tier sponsorship of the NFL FLAG Championships
• The launch of U.S. Bank Financial Edge™, a financial guidance program for NFL players, present and past
• A future joint community engagement initiative

For Jefferson, the collaboration feels like a natural extension of his connection to the bank.

“Playing at U.S. Bank Stadium reminds me how important community is,” he said. ”U.S. Bank is part of my hometown, and I’m proud to partner with a national bank that’s focused on creating opportunity, whether that’s through flag football or helping families develop strong financial habits.”

Bringing together leaders in the sport

In addition to standout athletes Jefferson and Geraci, Fernando Mendoza, a prospective member of the 2026 NFL Draft class and U.S. Bank Chief Financial Playmaker, is helping bring the NFL affiliation to life.

Geraci said she sees the collaboration as a chance to support her sport’s continued growth.

“Flag football is about creating opportunity and confidence, especially for young athletes,” she said. “Partnering with U.S. Bank allows me to support that growth while helping families build smart financial habits that set them up for success.”

Spotlighting the rise of flag football

Athletes featured in the commercial were sourced from Matt Leinart Flag Football, one of Southern California’s largest youth leagues. Jefferson said he welcomed the opportunity to highlight a sport known for accessibility.

“Flag football opens doors for kids and families to get involved in the game, no matter their background,” he said. “That focus on access is why partnering with U.S. Bank feels like a natural fit.”

As anticipation builds, Jefferson said the partnership reminds him why he loves every version of football.

“This isn’t just an advertisement to me,” he said. “It’s a chance to champion the sport I love and connect with the next generation of players and fans.”

Check out the Bank Smartly spot below, and click here to see the small business spot. 

Look for more activities around the NFL Flag Championships and regional tournaments in the coming months. More information is available at usbank.com/nfl. 

Table of contents