Key takeaways:
U.S. Bank is launching a national campaign featuring actress and entrepreneur Jessica Alba as its new small business spokesperson.
The campaign pairs Alba’s background as a business owner with U.S. Bank's focus on supporting small businesses.
The launch spotlights the new U.S. Bank Business EssentialsTM Visa® Card and U.S. Bank Business EssentialsTM Plus Visa Signature® Card, offering unlimited 2% cash back on every purchase and built-in spend management tools.
U.S. Bank launches Business Essentials suite for entrepreneurs
MINNEAPOLIS - Award winning actress Jessica Alba is joining U.S. Bank on the red carpet of today’s Business EssentialsTM cards premiere.
The suite of credit card products designed especially for small business owners offers unlimited 2% cash back benefits.
Built on the belief that entire communities benefit when small businesses succeed, the campaign celebrates small businesses owners, brought to life through Alba’s entrepreneurial credibility and passion for business ownership.
“When I founded The Honest Company in 2012, it started as a small business, so I know firsthand how valuable every bit of support can be when you’re building something from the ground up," Alba said.
"I’m thrilled to partner with U.S. Bank on the launch of the U.S. Bank Business EssentialsTM Card and to support a product designed to give small business owners meaningful benefits as they grow,” she said. “Small businesses are the backbone of our economy, and I love that U.S. Bank is investing in the people behind them.”
Partnership helps small businesses scale
The Business EssentialsTM product suite provides small business owners with key financial capabilities, including unlimited 2% cash back on every purchase, cash back accelerators up to 3.5% for qualifying checking account holders and integrated Spend Management software.
“Building a business takes relentless grit, vision and an unrelenting support system,” Alba said. “I understand how critical, easy reliable financial tools are to an entrepreneur's success. Tools that help manage daily expenses are critical to maintaining focus on what matters most, growing passions and serving communities.”
“Jessica is a natural fit for our Business EssentialsTM cardholders because she embodies an incredible work ethic with real-world experience scaling a company," said Melissa Stewart, senior vice president of marketing for Payments: Consumer and Small Business at U.S. Bank.
"Modern business owners deserve payment tools that match that drive, delivering powerful, secure features with simple, intuitive benefits,” Stewart said.
Meeting entrepreneurs through an omnichannel campaign
The 18-month campaign will run nationwide across connected TV (CTV), online video (OLV), digital advertising, and out-of-home (OOH) placements. U.S. Bank branches and social media platforms will also highlight the campaign.
Alba will also drive multi-channel engagement through dedicated social media content, event appearances, and interviews.
About U.S. Bank
Headquartered in Minneapolis, U.S. Bancorp is the parent company of U.S. Bank National Association, the fifth-largest commercial bank in the United States. Our three major business lines serve 15 million clients globally, and our team of nearly 70,000 people invest our hearts and minds to power human potential every day. Ranked 110th on the Fortune 500, we are deeply respected for our culture and long-term stewardship and admired for our diversified business mix and product capabilities.
Disclosure
The creditor and issuer of this card is U.S. Bank National Association, pursuant to a license from Visa U.S.A. Inc., and the card is available to United States residents only.
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