San Jose, California-based Trudy’s Brides and Special Occasions was founded by Steven Blechman’s parents in 1974. He’s worked in the store since high school, and took over alongside his wife, Rebekah, as owners in 2015. Together, they decided to expand the size of the store with a larger selection of bridal gowns and an elevated customer experience. That’s where U.S. Bank came in to help with the process of moving locations.

“They didn’t make us feel like we were a number. They made us feel like family,” Steven Blechman said. “Everyone loves weddings, and the bridal industry is one that everyone can relate to and holds a powerful emotional charge and nostalgia.”

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