How to find the right business logo design
“The most successful logos don’t just show off your brand, they also reveal your purpose,” CEO Vladimir Gendelman says.
Tags: Best practices, Marketing
Published: October 30, 2019
An effective brand logo has many ingredients that interact with one another in an iconic and sophisticated way. A design for a business logo should stand out in a crowd, but it can’t be too busy. And, of course, it must appeal to the company’s audience.
In this logo infographic, Company Folders, Inc. founder and CEO Vladimir Gendelman serves up a recipe for making a successful logo. Key ingredients include a distinctive style, enduring aesthetic and an elegantly simple message.
The Recipe For A Perfect Logo
Be Enticing
Your logo must appeal to your target audience.
Example Target Audience
Single man in his 20’s
• Working full-time
• High school educated
·•Loves sports
•Adventurous
✔ Masculine and powerful ✘ Fun and cute
Be Unique
Avoid obvious design choices and clichés.
A global brand’s logo should never be a globe.
An air travel company’s logo shouldn’t be an airplane.
Make your logo memorable.
Design your logo distinctively so that it catches prospects’ eyes, even in a sea of other logos.
Be Timeless
Make your logos eternally relevant.
Great logos are timeless and age like a fine wine.
Avoid trendy fonts and design elements.
Trends die out fast. Brush script fonts and 3D designs now look tired and outdated.
Be New
Strive for boldness with your design.
People should be transfixed by your logo’s uniqueness.
Don’t follow trends, create them.
It’s always better to be the trendsetter than to be the copycat. If you chase trends, you’ll always be a few steps behind.
Be Simple
Don’t be too busy.
Remember, less is more.
Say one thing. Have one message.
Focus on a single, clear concept; not multiple messages at once.
Be Consistent
Use Your Design to Reinforce Your Brand
Apple’s Symbol
Represents knowledge
Burger King’s Combination Mark
Resembles a hamburger
Have the Correct Balance of White Space
✔ Balanced ✘ Unbalanced
Take Advantage of Shape Psychology
Circles
Community
Unity
Complete
Squares
Balance
Professionalism
Security
Triangles
Power
Masculinity
Stability
Use Fonts to Convey the Right Emotions
Disney’s brand is based on creating happiness through fun, magical experiences.
✔ Fun and creative font ✘ Elegant and dignified font
Leverage Your Negative Space
Implied “S” between “U” and “A”
Implied arrow between “E” and “X”
Use Color to Reinforce Your Message
Red
Warmth
Energy
Aggression
Green
Natural
Ethical
Affluence
Pink
Feminine
Tranquil
Loving
Blue
Integrity
Professionalism
Success
Yellow
Intellect
Optimism
Cheer
Orange
Communicative
Social
Adventurous
Purple
Intuitive
Creative
Imaginative
Black
Strong
Formal
Sophisticated
Be Adaptable
Does the logo look good whether it’s small or large?
It should have the same impact whether it’s on a small phone or giant computer screen.
Does it look good in black and white?
It should be clear, crisp, clean and easily identifiable when printed in black and white or in just one color.
Company Folders
We’re the ultimate folder boutique with the largest selection of products and options. We’re confident in our quality; if anything goes wrong, we’ll replace or refund your products under our 365-day quality guarantee.
Copyright 2015 Company Folders | company folders.com
Learn more about best practices and how you can build your brand.
Investment and insurance products and services including annuities are:
Not a Deposit ● Not FDIC Insured ● May Lose Value ● Not Bank Guaranteed ● Not Insured by any Federal Government Agency
U.S. Wealth Management – U.S. Bank and U.S. Bancorp Investments is the marketing logo for U.S. Bank and its affiliate U.S. Bancorp Investments.
The information provided represents the opinion of U.S. Bank and U.S. Bancorp Investments and is not intended to be a forecast of future events or guarantee of future results. It is not intended to provide specific investment advice and should not be construed as an offering of securities or recommendation to invest. Not for use as a primary basis of investment decisions. Not to be construed to meet the needs of any particular investor. Not a representation or solicitation or an offer to sell/buy any security. Investors should consult with their investment professional for advice concerning their particular situation.
U.S. Bank, U.S. Bancorp Investments and their representatives do not provide tax or legal advice. Your tax and financial situation is unique. You should consult your tax and/or legal advisor for advice and information concerning your particular situation.
For U.S. Bank:
Equal Housing Lender.
Deposit products are offered by U.S. Bank National Association. Member FDIC. Mortgage, Home Equity and credit products offered by U.S. Bank National Association. Loan approval is subject to credit approval and program guidelines. Not all loan programs are available in all states for all loan amounts. Interest rates and program terms are subject to change without notice.
U.S. Bank is not responsible for and does not guarantee the products, services or performance of U.S. Bancorp Investments, Inc.
For U.S. Bancorp Investments:
Investment and insurance products and services including annuities are available through U.S. Bancorp Investments, the marketing name for U.S. Bancorp Investments, Inc., member FINRA and SIPC, an investment adviser and a brokerage subsidiary of U.S. Bancorp and affiliate of U.S. Bank.
U.S. Bancorp Investments is registered with the Securities and Exchange Commission as both a broker-dealer and an investment adviser. To understand how brokerage and investment advisory services and fees differ, the Client Relationship Summary and Regulation Best Interest Disclosure are available for you to review.
Insurance products are available through various affiliated non-bank insurance agencies, which are U.S. Bancorp subsidiaries. Products may not be available in all states. CA Insurance License #OE24641.
Pursuant to the Securities Exchange Act of 1934, U.S. Bancorp Investments must provide clients with certain financial information. The U.S. Bancorp Investments Statement of Financial Condition is available for you to review, print and download.
The Financial Industry Regulatory Authority (FINRA) Rule 2267 provides for BrokerCheck to allow investors to learn about the professional background, business practices, and conduct of FINRA member firms or their brokers. To request such information, contact FINRA toll-free at 1.800.289.9999 or via https://brokercheck.finra.org. An investor brochure describing BrokerCheck is also available through FINRA.
U.S. Bancorp Investments Order Processing Information.
© 2020 U.S. Bancorp
