Young man wearing a blazer looking at investing options on his tablet device
illustration of credit card with text $200 cash bonus with qualifying activities

Collaborate with an advisor

Open an account with Wealth Connect ($25,000 minimum) and receive a $200 cash bonus.1

Smiling man sitting, drinking coffee at a table while looking at his phone
illustration of credit card with text earn up to $100 cash bonus with qualifying activities

Invest on your own

Open a self-directed brokerage account and receive up to a $100 cash bonus.2

  • $50 cash back when you fund with $1,000
  • $100 cash back when you fund with $10,000 or more

Take advantage of one or both offers for up to $300 in cash bonuses.

If you're not a Smart Rewards member yet, you can unlock these exclusive investing offers by enrolling today. All you need to do is open a Smartly® Checking account3 from our affiliate, U.S. Bank, and you'll automatically be enrolled in Smart Rewards. 

Choose the investing approach that fits your life

Get started with investing options designed to give you flexibility on your terms. Invest on your own with a self-directed brokerage account or work virtually with a team of financial advisors who provide personalized guidance and support when you need it.

Collaborate with an advisor

Invest on your own

Designed for

Investors who want to collaborate with a financial advisor via video or phone to develop a personalized financial plan and provide ongoing support.

Investors who want to create and manage their own portfolio in a self-directed brokerage account.

Type of investments

Get matched to a professionally built portfolio that’s aligned with your investing objectives and preferences.

Choose from stocks, bonds, options, exchange-traded funds (ETFs)4and over 10,000 mutual funds to trade.

Ongoing support

Access to a team of licensed financial advisors who provide personalized guidance, including an annual progress review.

Access to digital educational resources and transactional customer service support.

Starting balance

$25,000 minimum

$0 minimum

Pricing

Varies based on assets under management, asset allocation and account type.

$0 commissions 5for stock and ETF trades online, with no annual account fee.

Smart Rewards® offer

$200 cash bonus when you open an account with $25,000 or more and complete qualifying activities.1

Up to $100 cash bonus when you fund your account and complete qualifying activities ($50 for $1,000; $100 for $10,000+).2

Start investing or learn more

Designed for

Collaborate with an advisor

Investors who want to collaborate with a financial advisor via video or phone to develop a personalized financial plan and provide ongoing support.

Invest on your own

Investors who want to create and manage their own portfolio in a self-directed brokerage account.

Type of investments

Collaborate with an advisor

Get matched to a professionally built portfolio that’s aligned with your investing objectives and preferences.

Invest on your own

Choose from stocks, bonds, options, exchange-traded funds (ETFs)4and over 10,000 mutual funds to trade.

Ongoing support

Collaborate with an advisor

Access to a team of licensed financial advisors who provide personalized guidance, including an annual progress review.

Invest on your own

Access to digital educational resources and transactional customer service support.

Starting balance

Collaborate with an advisor

$25,000 minimum

Invest on your own

$0 minimum

Pricing

Collaborate with an advisor

Varies based on assets under management, asset allocation and account type.

Invest on your own

$0 commissions 5for stock and ETF trades online, with no annual account fee.

Smart Rewards® offer

Collaborate with an advisor

$200 cash bonus when you open an account with $25,000 or more and complete qualifying activities.1

Invest on your own

Up to $100 cash bonus when you fund your account and complete qualifying activities ($50 for $1,000; $100 for $10,000+).2

Start investing or learn more

Collaborate with an advisor

Invest on your own

Smiling young woman talking to a financial advisor on the phone

Questions? We’re here to help.

Not sure which option is right for you? Give us a call at 844-235-8368 or schedule an appointment online. Our team is ready to guide you through your options and help you start building your financial future.

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Disclosures
  1. This offer is valid for clients who are 18 years or older and have a U.S. Bank Smartly® Checking account and are enrolled in U.S. Bank Smart Rewards® from our affiliate U.S. Bank, who open a new investment account with a U.S. Bancorp Advisors financial advisor in Wealth Connect available exclusively at 855-330-6915 and add net new assets of at least $25,000 (the “Threshold Amount”) into the new account within 60 days, and maintain the Threshold Amount for 180 days. Funds currently held at U.S. Bancorp Advisors are not applied to the Threshold Amount. Note that it can take up to six weeks for any external transfers to be completed.

    *Please note: Offer is applicable to most non-qualified investment accounts and qualified account IRAs. The offer is not available for accounts opened with a U.S. Bancorp Advisors financial advisor located in a U.S. Bank branch or other locations other than the Wealth Connect team and not available for the following account types/products: Insurance products, annuities, self-directed accounts, 529 college savings plans, estate accounts, UTMA/UGMA, Rollover IRAs coming from an employer sponsored retirement plan, and employer sponsored retirement plans including but not limited to 401(k), profit sharing, SEP-IRA, SIMPLE IRA and other employer sponsored retirement plan types. Offer is not valid if you have received other Wealth Connect offers within the past 24 months.

    If you qualify for the Bonus Offer, continue to meet the Threshold Amount, your investment account will be credited with the Bonus Amount within 7 – 9 months of account opening.  If you deposit assets into a qualified account (IRA), the Bonus amount will be paid to the qualified account (IRA) as earnings. You must maintain the Threshold Amount deposited for 180 days. If (a) you meet the other qualifications and (b) fund your investment account with a threshold amount of $25,000 or more, you will qualify to receive $200 (the “Bonus Amount”).

    The Threshold Amount is defined as the total amount of eligible cash or securities received in the account minus withdrawals and transfers of securities out of the account as of the deadline to fund the account. Capital gains, interest, and dividends from investments will not be counted. Market fluctuation after deposit will not impact Threshold Amount for purposes of determining qualification.  If multiple accounts are funded by a customer, the offer will be paid to the investment account with the highest Threshold Amount.  All accounts are subject to approval and applicable terms and fees. Account must be open and in good standing at the time the bonus is credited to receive the bonus.

    This offer is not transferable and should not be viewed or construed as a recommendation or solicitation to invest in a security or a particular type of security or securities account, nor should it be considered fiduciary investment advice or a suggestion that a brokerage or advisory account is appropriate for you or in your best interests.

    Additional information on the brokerage and advisory services available through U.S. Bancorp Advisors including associated fees is available in our Client Relationship Summary (form CRS). Limit one bonus per customer. Assets in multiple accounts will not be aggregated for purposes of meeting the Threshold Amount.

    You understand and agree that any taxes relating to the receipt of the bonus are your responsibility. The value of the bonus you receive may constitute taxable income. U.S. Bancorp Advisors may issue an Internal Revenue Service Form 1099 (or other appropriate form) to you that reflects the value of the bonus. 

    Offer void where prohibited. U.S. Bancorp Advisors reserves the right to restrict or revoke this Bonus Offer at any time. Other terms and conditions may apply. Offer is not valid for non-U.S. residents and Wealth Management Advisors registered with U.S. Bancorp Advisors. Certain states and local jurisdictions have laws that limit or restrict public employees from accepting items of value from vendors such as U.S. Bancorp Advisors that provide services to public institutions. Some public entities such as governments, state universities, health care organizations, etc., also have internal policies that may contain similar restrictions. If you are a public official or employee, you should determine if one of these laws or internal policies applies to you. By accepting the bonus, U.S. Bancorp Advisors assumes that you are in compliance with your jurisdiction's laws and institution's internal policies.

  2. This offer is valid for clients who are 18 years or older and have a U.S. Bank Smartly® Checking account and are enrolled in U.S. Bank Smart Rewards® from our affiliate U.S. Bank, who open a new U.S. Bancorp Advisors Self-directed investing account and add net new assets of at least $1,000 into the new account within 30 days and maintain the Threshold Amount (as defined below) for 90 days. Funds currently held at U.S. Bancorp Advisors are not applied to the Threshold Amount. Note that it can take up to six weeks for any external transfers to be completed.

    The offer is applicable to most non-tax-qualified investment accounts and individual retirement accounts (IRAs). The offer is not available for the following account types/products: Insurance products, annuities, 529 college savings plans, estate accounts, UTMA/UGMA, Rollover IRAs coming from an employer sponsored retirement plan, and employer sponsored retirement plans including but not limited to 401(k), profit sharing, SEP-IRA and SIMPLE IRA plans.  U.S. Bancorp Advisors in its discretion will determine whether an account type is eligible for the offer. Offer is not valid if you have received other Self-directed investing bonus offers within the past 24 months.

    If you qualify for the offer, continue to meet the Threshold Amount, your qualifying investment account will be credited a bonus in the amount described below (the “Bonus Amount”) within 5 to 7 months of account opening.  If you deposit assets into a qualified account (IRA), the Bonus Amount will be paid to the qualifying IRA as earnings.

    The Bonus Amount you receive will depend on the dollar amount of net new assets for your investment account (the “Threshold Amount”). You must maintain the Threshold Amount deposited for 90 days. If (a) you meet the other qualification requirements and (b) fund your investment account with a Threshold Amount of $1,000 to $9,999, you will qualify to receive a Bonus Amount of $50, or if you fund your investment account with a Threshold Amount of $10,000 or more, you will qualify to receive a Bonus Amount of $100.

    The Threshold Amount is defined as the total amount of eligible cash or securities received in the account minus withdrawals and transfers of cash and securities out of the account as of relevant dates. Capital gains, losses, interest, and dividends from investments will not be counted. Market fluctuation after deposit will not impact the Threshold Amount for purposes of determining qualification.  If multiple accounts are funded by a customer, the offer will be paid to the investment account with the highest Threshold Amount.  All accounts are subject to approval and applicable terms and fees. Account must be open and in good standing at the time the bonus is credited to receive the bonus.

    This offer is not transferable and should not be viewed or construed as a recommendation or solicitation to invest in a security or a particular type of security or securities account, nor should it be considered fiduciary investment advice or a suggestion that a self-directed investing account is appropriate for you or in your best interests based on your individual financial circumstances.

    Limit one bonus per customer. To qualify, you must deposit the Threshold Amount in a single qualifying account.  Assets in multiple accounts will not be aggregated for purposes of meeting the Threshold Amount.

    You understand and agree that any taxes relating to the receipt of the bonus are your responsibility. The value of the bonus you receive may constitute taxable income. U.S. Bancorp Advisors may issue an Internal Revenue Service Form 1099 (or other appropriate form) to you that reflects the value of the bonus. 

    Offer void where prohibited. U.S. Bancorp Advisors reserves the right to restrict or revoke this Bonus Offer at any time. Other terms and conditions may apply. Offer is not valid for, or available to, non-U.S. residents and Wealth Management Advisors registered with U.S. Bancorp Advisors. Certain states and local jurisdictions have laws that limit or restrict public employees from accepting items of value from vendors such as U.S. Bancorp Advisors that provide services to public institutions. Some public entities such as governments, state universities, health care organizations, etc., also have internal policies that may contain similar restrictions. If you are a public official or employee, you should determine if one of these laws or internal policies applies to you. By accepting the bonus, U.S. Bancorp Advisors assumes that you are in compliance with your jurisdiction's laws and institution's internal policies.

  3. A U.S. Bank Smartly® Checking account from our affiliate, U.S. Bank, is required to be enrolled in Smart Rewards. A rate of 0.001% Annual Percentage Yield (APY) applies to accounts with balances between $0-$24,999.99. A rate of 0.005% APY applies to accounts with balances of $25,000.00 or more. Bank Smartly Checking is a tiered-rate account. Advertised rates are variable and effective as of 12/31/25. Rates in any tier are subject to change at any time before or after account opening. A minimum of $25 is required to open a U.S. Bank Smartly® Checking account. All regular account opening procedures apply. Fees could reduce earnings on the account. A $12 monthly maintenance fee applies to the U.S. Bank Smartly® Checking account, which may be waived if certain requirements are met. Refer to the Consumer Pricing Information for full details on fees, waivers, and eligibility.

  4. Exchange-Traded Funds (ETFs) are subject to risks similar to those of stocks, such as market risk. Investing in ETFs may bear indirect fees and expenses charged by ETFs in addition to its direct fees and expenses, as well as indirectly bearing the principal risks of those ETFs. ETFs may trade at a discount to their net asset value and are subject to the market fluctuations of their underlying investments.

  5. No trading fees applies to online equity trades, exchange traded funds (ETFs), closed-end funds and no-load mutual funds. For options, there is a fee of $4.95 per order, plus $1.00 per contract. Mutual funds with sales loads are subject to applicable sales charges according to the prospectus. Find out more about fee information on our self-directed brokerage fees page.

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Investment and insurance products and services including annuities are:
Not a deposit • Not FDIC insured • May lose value • Not bank guaranteed • Not insured by any federal government agency.

U.S. Investments is a marketing logo for U.S. Bancorp Advisors.

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Please refer to our disclosures and agreements.

Brokerage and investment advisory products and services are offered by U.S. Bancorp Advisors, LLC, an SEC-registered broker-dealer, investment adviser, member FINRA / SIPC, and subsidiary of U.S. Bancorp and affiliate of U.S. Bank, N.A.

U.S. Bancorp Advisors and their representatives do not provide tax or legal advice. Your tax and financial situation are unique. You should consult your tax and/or legal advisor for advice and information concerning your particular situation.

Insurance services are offered by USBA Insurance Services, a dba of U.S. Bancorp Advisors, having a California domicile and principal place of business at 800 N. Brand Blvd., 16th Floor, Glendale, CA 91203, CA Insurance License #6011694. Products may not be available in all states.

The Financial Industry Regulatory Authority (FINRA) Rule 2267 provides for BrokerCheck to allow investors to learn about the professional background, business practices, and conduct of FINRA member firms or their brokers. To request such information, contact FINRA toll-free at 1-800‐289‐9999 or via https://brokercheck.finra.org. An investor brochure describing BrokerCheck is also available through FINRA.