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D.J. Verhaalen, CFP®, CWS®

Wealth Management Advisor - U.S. Bancorp Advisors

headshot of D.J. Verhaalen
Clients I specialize in: Executives, Nearing retirement, Established investors

It is my pleasure to serve the financial needs of people in a high-net worth category that are seeking financial planning and fiduciary advice from a tenured advisory team. My experience in the financial industry started in 1990 and I became a Wealth Management Advisor in 1992.

I want to make managing your finances as easy as possible for you. As your financial advisor, I will partner with a Wealth Management Banker from our affiliate U.S. Bank to bring you a holistic approach to your wealth management needs. We will collaborate to understand your financial situation and develop personalized strategies to help you work toward your financial goals.

In my free time, I enjoy spending time with family and friends. I also look forward to being outdoors as much as possible, which includes golfing during the wonderful Summer month's in Wisconsin.

Services I specialize in

Investing in IRAs, rolling over a 401(k), and maximizing income sources like Social Security and annuities are among the strategies we’ll help you consider as you plan for life when you’re no longer working.

You work hard to provide for yourself and others. We’ll help you create a plan that extends your legacy forward to support the people and causes you care about for generations to come.

Gain confidence and bring clarity to your financial life by working with us to craft a personalized plan to help you work towards creating, growing, protecting and sharing your wealth.

An insurance plan can help protect you from having to draw down savings or liquidate investments if an unexpected change – to your family, career or health – impacts your financial situation.

Whatever type of investor you are – conservative or more aggressive, experienced or just getting started – a clear investment plan can provide a path forward toward the future you want.

Executive compensation requires special planning to help ensure that stock options, deferred payments and other complexities are managed in a way that minimizes risk and maximizes financial reward.

Contact
414-516-2002

Additional information on licensed advisors can be found at FINRA BrokerCheck.

Primary office
777 E Wisconsin Ave
Milwaukee, WI, 53202
Get Directions
205 N Moorland Rd
Brookfield, WI, 53005

Skills
Bachelor of Science in Finance and Economics from The University of Wisconsin La Crosse

About Wealth Management from U.S. Bank and U.S. Bancorp Advisors

Our integrated wealth management approach gives you access to a dedicated advisor, backed by a team of specialists. We offer financial strategies to individuals and families across a wide range of wealth levels. Our U.S. Bank specialists offer banking, trust and investment support while our U.S. Bancorp Advisors professionals focus on investments, planning and insurance.

Meet our team

Ridgedale offers a customized wealth planning approach where the focus is on helping you achieve your version of success.
Meet Ridgedale
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Bradley Kudick

Wealth Management Advisor,
U.S. Bancorp Advisors

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Diane Thorsen

Wealth Management Associate,
U.S. Bancorp Advisors

headshot of Mark Hackett

Mark Hackett

Wealth Management Advisor,
U.S. Bancorp Advisors

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Mel Blann

Wealth Management Advisor,
U.S. Bancorp Advisors

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Susan Olson

Wealth Management Associate,
U.S. Bancorp Advisors

headshot of Vitalia Melman

Vitalia Melman

Wealth Management Associate,
U.S. Bancorp Advisors

Explore our news and insights

Market news

Stay on top of the changing U.S. and global markets with our market news page. Dive deeper with our daily market analysis, volatility updates and frequent market teleconferences with U.S. Bank investment experts.

Investing insights

Are you a beginning investor wondering where to start? Even if sometimes confusing, the average investor can grow and preserve wealth by taking advantage of a number of investment strategies. While you can't predict what the markets will do next you can take some basic investing steps to ensure you're investing wisely.

Cash management and investing strategies when interest rates are changing

A fresh look at managing cash and investments in today’s changing interest rate environment.

FAQ

The role of a financial advisor can go beyond investment planning. An advisor can also provide guidance for key moments throughout your life. Perhaps your finances have gotten more complex, and you’d like help creating or adjusting your wealth plan. You may be worried how market changes are affecting your investments. Or you’re experiencing a major life event, such as:

  • Getting married or divorced
  • Having a child
  • Starting a new career
  • Receiving an inheritance
  • Buying a house
  • Nearing retirement

An advisor can help you objectively assess where you are financially and how to prepare for the future as you work toward your goals.

Your advisor will ask about your goals and priorities – where you’re at today, financially, and where you'd like to go. But the main topic of conversation will be whatever’s on your mind. You can discuss how you and your advisor will work together, what you can expect from your advisor, any costs if you decide to move forward, and next steps. You’ll have plenty of time to ask questions, to help you decide if the relationship is the right fit.

Our guide helps you prepare with key questions to ask and a checklist of what to bring, ensuring you start your advisory relationship with clarity.

No, your initial consultation is free.

We’ll confirm with you what materials, such as recent bank and financial statements, may be helpful for understanding your financial picture. But it’s your choice what to bring. To help you decide – and to ensure you get the most out of the conversation with your advisor – consider the following before the meeting:

  • What are your most important financial goals?
  • What concerns you about your finances?
  • Did you recently experience a major life event?

We’re happy to meet with you virtually or in person. It’s up to you.