Stories

U.S. Bank Innovation team explores the future at CES 2024

January 16, 2024

Team shares technology trends, highlights from the world’s largest consumer technology show

Continuous innovation is one of the ways that U.S. Bank works to drive growth and provide amazing client experiences. That is why members of the Innovation team kicked off the new year by attending CES 2024 in Las Vegas.

Previously known as the Consumer Electronic Show, CES is the largest consumer technology event where companies from around the globe unveil their newest innovations and tech breakthroughs.

Three of the main topics this year were AI, sustainability and inclusivity. These themes were found across the more than 4,300 exhibitors, which featured new tech designed to create a better tomorrow.

The team saw campers with built-in solar batteries, real-time translator earbuds and modular vehicles – just a few of newest (and weirdest) innovations showcased this year. Will they be commercialized in the future? Only time will tell. But one thing is certain: the bank’s Innovation cohort gathered insights and ideas for how they can improve client experiences and integrate with other new tech innovations.

Led by chief innovation officer Don Relyea and head of applied foresights Todder Moning, the team explored advancements that could impact the future of banking, e-commerce and how we all use money.

Watch the video above to see the top trends our team uncovered at the wild world of CES.

Tags:

Video: U.S. Bank Innovation team embarks on ‘future safari’ to CES 2024

At the world’s largest consumer technology tradeshow, the U.S. Bank team looks for technologies and trends that will shape the future and improve customer experiences

Robots and metaverse and digital twins, oh my! U.S. Bank innovation at CES 2023

The U.S. Bank team returns to the first in-person CES show in Las Vegas since 2020 to check out the latest trends and technology.

Focusing on the future: U.S. Bank Innovation team offers insights on CES 2022

The annual technology trade show is a key signifier of emerging trends.

Media center

Press contact information, latest news and more

Press resources

Learn more

Company facts, history, leadership and more

About us

Work for U.S. Bank

Explore job opportunities based on your skills and location

Careers

Disclosures

Investment products and services are:
Not a deposit • Not FDIC insured • May lose value • Not bank guaranteed • Not insured by any federal government agency

Equal Housing Lender

Loans and lines of credit are offered by U.S. Bank National Association. Deposit products are offered by U.S. Bank National Association. Member FDIC.

Investment and insurance products and services including annuities are available through U.S. Bancorp Investments, the marketing name for U.S. Bancorp Investments, Inc., member FINRA and SIPC, an investment adviser and a brokerage subsidiary of U.S. Bancorp and affiliate of U.S. Bank.

Pursuant to the Securities Exchange Act of 1934, U.S. Bancorp Investments must provide clients with certain financial information. The U.S. Bancorp Investments Statement of Financial Condition is available for you to review, print and download.

The Financial Industry Regulatory Authority (FINRA) Rule 2267 provides for BrokerCheck to allow investors to learn about the professional background, business practices, and conduct of FINRA member firms or their brokers. To request such information, contact FINRA toll-free at 1-800‐289‐9999 or via https://brokercheck.finra.org. An investor brochure describing BrokerCheck is also available through FINRA.

U.S. Bancorp Investments Order Processing Information.