We believe in human potential. The power that changes someone’s journey from “I wish” to “I will” to “I did.” The power that comes from you envisioning your future, even if the journey feels unclear. And whether you’re stuck, motivated, or somewhere in between, we all deserve a safe space to let down our guard and explore what really matters.
That’s why U.S. Bank offers free goals coaching. As your trusted listener and guide, a goals coach uses personalized tools and resources to help you explore what truly matters in life, financial or not. Through in-person or virtual conversations, you’ll unlock a newfound freedom by taking control of your future, your way.
Your coach helps pull your true self forward as you explore the goals most important to you.
You'll collaborate with your coach to identify realistic meaningful steps or milestones towards goal achievement.
Some goals may require more help to achieve. Your coach can connect you to the right people.
See what customers are saying about their goals coaching experience.
Founded a nonprofit
‟When my photography business slowed down during the pandemic, my coach asked the right questions and helped me figure out the road to take to reinvent myself.”
Bought their first home
‟My coach is my accountability partner. We were on a two-year plan to save a down payment, and she helped us speed up the process.” (Corey is a U.S. Bank employee.)
Started a new career
‟Working with my goals coach has allowed me to see how setting goals works and why they’re important. I didn’t think it was possible to make these changes over the course of a year. My goals coach understood me. He didn’t have an agenda. He challenged me to get clear about my goals and be assertive with myself about what I wanted to achieve.”
We believe life guidance should be available to anyone who wants it, and the advice you get will not be generic.
What’s in it for the bank, you ask? Well, coaches can’t sell you anything. But our hope is as you achieve your goals, you’ll invest more in yourself via our products. Get answers to the most frequently asked questions.
With backgrounds in psychology, education or related fields, coaches are trained to help you with things like sticking to a budget, building your career, or pursuing a passion, to name a few.
Ready to dig in? Use our interactive calendar to schedule a 60-minute virtual session with a coach to start your journey.
With over 20 years of banking experience, Holly is a people leader and an inspirational coach. She has a passion to help others via self-discovery. She will guide you through setting a clear vision of your aspirations by helping you discover the confidence you need to achieve your goals, both personally and financially.
With over 18 years of banking experience, Haitham has coached and guided people with their financial, personal and professional goals using various tools and resources to help develop a routine to achieve their goal(s). He has a passion to help others envision their goals from building their career to saving for the future, and tapping into what is possible in life.
John helps clients understand where they are now and what steps to take toward the future they desire. He has the experience guiding clients from a wide range of age groups, from college students finding their way to adults considering significant changes.
As a professional writer with a background in personal finance, budgeting and debt, Tim helps clients balance passion and practicality, big dreams and measurable action plans.
After 20+ years in financial services, Tamra’s gifts of intuition and empathy led to becoming a coach. She can help you uncover the answers you already have within you.
With a background in college and career counseling, Barry is an empathetic and reliable accountability partner ready to help with the long-term goals, like buying a home or saving for something big.
With backgrounds in business consulting, leadership and operations, coaches are here to help with any stage of business you are in. Whether you are starting, growing or transitioning your business, our coaches will help you every step of the way.
With a business consulting background and 20 years of service in the U.S. Air Force, Walter helps entrepreneurs and families prepare for the future.
Coaching is for anyone looking for life guidance and advice. It's for anyone who’s ever thought about goal-setting and planning but didn’t know where to start or hasn’t done much about it.
Maybe you're looking to save for college. Or, you may just be starting out in your career or starting a business. Perhaps you and your partner want to buy a house or need help planning for retirement. Whatever you’re looking for, you have a personal connection to an expert and can get the help you need.
Goals coaches are neither bankers nor financial advisors. With backgrounds in psychology, military, education or related fields (and in some cases, financial services), coaches are professionals who bring experience to different life stages and are trained in behavioral science, helping you focus on positive habit change toward your goal. Whether you want to manage debt or save for the future (including retirement), they can help you set milestones and events so you can see your progress. Plus, you get that human touch to help you stay motivated.
Coaching sessions provide access to professional and personalized advice for you for free. Our coaches help you learn how to achieve your personal finance goals so you can apply insights toward achieving more goals into the future. If you find while exploring your goals that you’d like to talk with a financial planner or advisor, your coach can help you connect with one.
You can meet with a coach solo or bring someone special. This session is a space free from judgment to ask questions and get answers in real time. You and your coach will spend an hour, virtually or in person, identifying goals important to you and when you want to reach each of them. You’ll organize and place these goals on an interactive, digital timeline. This will give you a greater understanding of how your goals relate to each other so you can take the necessary steps toward greater financial wellness and, ultimately, your best life.
No, there are no requirements but you should have a general idea of your current financial situation. Whether or not you already have your goals in mind, find the right coach for you and either schedule a 15-minute call to learn more or go ahead and book your 60-minute coaching session online.
Yes. Depending on your session, we'll calculate how achievable your goals are and you’ll receive a personalized Goals Readiness Report. In a second session, either done in-person or virtually, your coach will help you make an action plan to achieve your goals. Some goals may require more help to achieve and your coach can connect you to the right people. If you choose, you can have an ongoing, supportive relationship in attaining your goals.
You can see availability for any coach you choose when you use our online booking tool. When you schedule a meeting, a calendar will open with available times for a 15-minute call or a 60-minute session and you select the one that works best for you.
