U.S. Bank launches nation’s first Spanish-language voice assistant for banking

U.S. Bank has launched Asistente Inteligente de U.S. Bank®, a Spanish-language version of our best-in-class Smart Assistant in the U.S. Bank Mobile App.

Celebrate Nuestra Herencia.

At U.S. Bank we draw strength from diversity. That’s why we’ve partnered with Flora Rees-Arredondo, an emerging Latina graphic artist, on the design of our U.S. Bank Nuestra Herencia™ Visa® Debit Card. This card design is rooted in Latino culture and celebrates Hispanic heritage with a fresh, contemporary twist.

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Supporting our community

Photo credit: Tony Powell for the Smithsonian National Museum of the American Latino.

National Museum of the American Latino Partnership

U.S. Bank is proudly investing $1 million in the National Museum of the American Latino over the next five years. This represents our continued commitment to supporting Hispanic and Latino communities across the country. It is critical that we all have an understanding of the rich culture and history of the American Latino people.

Let's partner together.


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Diversity, Equity & Inclusion

Our commitment to diversity, equity and inclusion is core to who we are. Learn how U.S Bank draws strength from our diverse backgrounds.