Tapping the U.S. Bank Coaches for advice

April 08, 2016 | GET MORE : Life

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Bankers help consumers take little steps to achieve possibilities, big and small.

The difference between possible and impossible? It's a person who believes they can, surrounded and supported by others, by us, who believe it too.

Last year, we unveiled our new brand position and an accompanying marketing campaign — “the Power of Possible” — based on this premise.

In doing so, we also surveyed consumers — across all generations — about how they bank and, it turns out, they’re looking for their banker to be more of a coach than an ATM. We found that 70 percent of consumers believe banks that are current with the latest technology are more trustworthy than banks that lag. However, 80 percent also told us they prefer to talk to a banker in person when it matters most, like for major financial milestones, such as buying a home.

Based on those findings, we introduced U.S. Bank Coaches, a series in which a group of our bankers share their perspectives and tips on a variety of topics — from personal finance to cybersecurity to community involvement — in practical ways you can apply to your day-to-day life.

U.S. Bank Coaches will share their expertise through media interviews, blog posts and videos, and at various conferences across the country. Check out a few of the highlights:

  • Liz Deziel, head of private banking for U.S. Bank in the Twin Cities, talked with blog Mental Floss about how and when to talk money in a new relationship. Start early, don't overthink it and keep the conversation going over time, she says.
  • Jason Witty, chief information security officer for U.S. Bank, talked with U.S. News & World Report about ways people are putting their identity or devices at risk when they’re traveling. From encryption software to a simple laptop lock, he provides advice for how travelers can take control of their cybersecurity.
  • Reba Dominski, head of corporate social responsibility for U.S. Bank, writes for the Huffington Post that “in a digital society, In Real Life (IRL) community still matters.” She writes that although volunteerism recently hit a 10-year low in the U.S., our society remains well positioned for a revitalization of community involvement.

    Written by Susan Beatty, member of U.S. Bank's corporate communications team.