The difference between possible and impossible? It's a person who believes they can, surrounded and supported by others, by us, who believe it too.
Last year, we unveiled our new brand position and an accompanying marketing campaign — “the Power of Possible” — based on this premise.
In doing so, we also surveyed consumers — across all generations — about how they bank and, it turns out, they’re looking for their banker to be more of a coach than an ATM. We found that 70 percent of consumers believe banks that are current with the latest technology are more trustworthy than banks that lag. However, 80 percent also told us they prefer to talk to a banker in person when it matters most, like for major financial milestones, such as buying a home.
Based on those findings, we introduced U.S. Bank Coaches, a series in which a group of our bankers share their perspectives and tips on a variety of topics — from personal finance to cybersecurity to community involvement — in practical ways you can apply to your day-to-day life.
U.S. Bank Coaches will share their expertise through media interviews, blog posts and videos, and at various conferences across the country. Check out a few of the highlights:
Written by Susan Beatty, member of U.S. Bank's corporate communications team.