New U.S. Bank branch brings DIY to banking

October 18, 2018 | GET MORE : Innovation

Share Article:

Share on Facebook Share on Twitter Share on LinkedIn

The bank opened a new San Diego branch by hosting a craft expert to lead a community gathering.

If you’ve never tried to tackle a DIY project, personalizing a cheeseboard to help decorate and enhance home parties might seem a little daunting. And if you’ve never attempted to send a payment to a friend to cover your portion of the dinner tab, it also might seem a little daunting.

A new U.S. Bank branch that opened last month in the East Village neighborhood of San Diego is working to make both of these tasks possible for customers.

In a change from traditional branch offices where customers stand in line to work with a teller, the East Village branch offers customers ways to explore different programs and services they can use for online banking, making digital payments or even investing in the office’s Digital Learning Center. In addition, customers have the option of skipping the teller line completely and using interactive ATM machines to conduct many transactions if they wish.

Craft expert Jenni Radosevich of “I Spy DIY” was at the grand opening on September 15, working with customers to build a cheeseboard they can use to decorate their homes, or to give as a gift to a friend or family member. 

“If you have a big spread, you can write anything on the cheeseboard,” said Radosevich. “You can elevate a party or gathering you’re having at your house and wow your guests with something that’s pretty simple to make.”

Visitors – which included a bridal shower party visiting from Arizona – could either take home the project to make on their own, or were able to complete their cheeseboards on site. Radosevich (pictured below on far left) designed the cheeseboard to be something simple for people who haven’t tried DIY projects in the past.

“I think cheeseboards are perfect for parties,” said Sarah Vogel from San Diego. “So, when I have friends over, I’ll bring out my DIY chalkboard cheeseboard and remember this event.”

The East Village branch office is the first at U.S. Bank to help customers explore the different technological services they can use to make simple banking transactions themselves, said Jan Coonley, vice president of Strategy & Transformation. Customers can learn about all the digital possibilities currently available through U.S. Bank, as well as when future technology programs become available.

“This branch will provide residents in East Village and neighboring communities with an educational environment where they can test technologies of newly released digital capabilities designed to help them meet all of their financial needs,” Coonley said. “In the Digital Learning Center, they can try Zelle®, a banking feature that allows people to send and receive money safely and easily, U.S. Bank Financial IQ, a content site with answers to financial questions, and voice interaction tools for checking balances or paying bills using smartphones.”

The branch, which replaces a nearby location that had recently closed, also includes a gathering space for nonprofits and other community members to use free of charge for meetings and events – or, DIY projects.

Story by Jeni Jonett of U.S. Bank. Photos by Javier Rivera of Cabo Red Photography and John Drees of U.S. Bank.