I love the holidays. I like the food, music and traditions. I eagerly make lists and shop for gifts. I cherish spending time with family and friends. But at some point during the holiday season, I find myself so focused on getting and doing that I forget what the spirit of the holiday is really all about – gratitude and giving. As a mom, I think it is important to teach my children to balance giving and getting, to be grateful for what we have and to work hard to make sure others have enough.
That is why I love the concept of #GivingTuesday, which falls on November 28 this year. #GivingTuesday follows Black Friday and Cyber Monday, balancing the consumerism of the holiday season. It's a day to pause and give back. This year, I am so proud that U.S. Bank is celebrating #GivingTuesday by doing just that, and we invite our customers and community partners to do the same.
Last year, our 73,000 employees donated 219,000 volunteer hours valued at more than $5.4 million in pro bono and hands on volunteer service to nonprofits across the country. We call our commitment to communities Community Possible.
Through our U.S. Bank Community Possible giving and engagement platform, we invest our time, resources and passion to build and support vibrant communities that allow every person to work toward their possible. We focus on three pillars – Work, Home and Play – allocating resources to create stable employment opportunities, better homes and communities that are connected through arts, culture, recreation and play.
To get started, think about the needs in your community. What problems do you want to help solve? What causes matter to you and your family most? Then visit VolunteerMatch.org where you simply put in your area of interest and your zip code and you will find volunteer opportunities that are close to your home and your heart. Take time on #GivingTuesday to volunteer or to plan a holiday service event for you and your loved ones. And consider making a regular commitment to volunteer throughout the year – sounds like the start of a meaningful New Year's resolution!
We invite you to share what you give time for. Fill in the blank: I #givetime 4 _________.
Please join us in celebrating #GivingTuesday and have a safe and happy holiday season.
Reba Dominski is chief social responsibility officer for U.S. Bank.