LGBT group provides valuable opportunities

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Matt Hudson, new Spectrum BRG president, shares his vision for building awareness and growth in 2017.

U.S. Bank is thrilled to welcome Sales and Service Manager Matt Hudson as the new president of Spectrum Twin Cities, LGBT and Ally Business Resource Group (BRG).

As one of U.S. Bank’s BRGs, Spectrum brings together employees with similar interests, backgrounds and experiences to network, learn and develop leadership skills. Spectrum is also charged with ensuring our LGBT marketing and community outreach initiatives are valuable efforts and representative of our commitment to diversity.

Hudson, who works in one of our Minnesota retail locations, began working with Spectrum more than two years ago. His first interaction was at a company happy hour at Twin Cities establishment Lush.

“I remember attending and being the only person there from my division of U.S. Bank, and I knew there were many more that could benefit from the group,” says Hudson. “So I reached out to the president at the time, Daryl Hosch, and started working with him on what I could do to contribute to the group.”

Hudson worked with Spectrum in a communications role prior to his transition to leadership.

Q: So, Matt, tell us your plans as the new president of Spectrum.

A: My main goal right now is to make our presence more known. Business Resource Groups, or “BRGs,” as we call them, have been around for a few years now, but they’re not common knowledge. Next, I want to grow our membership base so we can accomplish more. I also want to continue to grow our relationships with LGBT groups outside the bank.

Q: Do you have any specific initiatives planned yet?

A: We’re working with our Human Resources division on clarifying and adding some trans-related verbiage to our benefits and other HR documentation, which I think will be great for us. We are also hoping to expand our engagement with, and support of, LGBT organizations across the country in our retail footprint such as the National Gay & Lesbian Chamber of Commerce (NGLCC), the Human Rights Campaign, The Center on Halsted in Chicago, The Center in Los Angeles, GLSEN in Cincinnati and others.

Q: What made you want to deepen your involvement with Spectrum?

A: I think Spectrum is very important to our employees right now. I want to make sure people are comfortable in their work environment and that we have transparency with our upper management on how our employees are feeling at work.

Q: What’s most important for LGBT employees right now?

A: Whether you are at home, work or on the road, we should all feel safe. My number one goal will always be to create a safe space for our employees to come to work every day.

Q: Can you give us some examples of the work that Spectrum does?

A: Three examples that stand out are:

  • Quorum, where we were the annual presenting sponsor of National Coming Out Day in October
  • Clare Housing, where we provide volunteer support for several events throughout the year — last year hosting the opening of their newest facility, Clare Terrace
  • The Human Rights Campaign, where we continue to be a sponsor of the annual Twin Cities HRC Gala

These are just a few examples of what we do. We always say we’re going to do one event per quarter, but we end up doing much more than that.

Q: Are you involved in Pride?

A: We have a big presence at Pride, including our own float. I love driving in the parade and seeing people's joy in knowing that their bank supports the LGBT community. They make sure to find us out in the park during the festival to tell us their story. Nothing gives you more satisfaction, especially as a branch employee, than seeing people proud of their bank.

Q: What makes you proud of U.S. Bank?

A: I would honestly say that our upper management is truly remarkable. Not many people who work for a large corporation know who their regional leaders are, let alone their CEO. Richard Davis is personable and shows how much he cares for his employees and the communities that we serve. Our continual perfect score on the HRC Corporate Equality Index (as of 2017, ten years consecutively) proves that we are determined to do what's right for our employees. I always tell job applicants that we have corporate benefits, but the feel of a small-town bank. This is a great place.