Marketing Campaign Analyst

 

At U.S. Bank, we're passionate about helping customers and the communities where we live and work. The fifth-largest bank in the United States, we’re one of the country's most respected, innovative and successful financial institutions. U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

 
U.S. Bank is seeking a Marketing Campaign Analyst to play an integral role in developing and executing marketing campaigns.  Specifically responsible for campaign management, working with multiple business lines across the company to gather campaign requirements, building campaigns using SAS tools, collaborating with various internal and external partners.   Must be able to work independently with strong analytic, communication, and project management skills.
 
Key Areas of Responsibility
  • Interpret business requests into campaign data requirements
  • Build and execute marketing campaigns
  • Perform campaign data quality control to verify expected result and campaign requirements are met
  • Collaborate with internal and external partners
  • Collaborate with Analytics/Reporting team to confirm campaign reporting/tracking objectives are built into campaign
  • Optimize process, campaigns, workflows to improve efficiency and increase output
  • Interface closely with internal teams for project management and scheduling
  • Coordinate campaign deliverables to internal and external end users
  • Maintain marketing campaign schedules and negotiate priorities
 

Qualifications

 
Basic Qualifications
  • Bachelor’s degree in Computer Science, Marketing Analytics, Business, Statistics or other related studies; or equivalent work experience
  • 5+ years of Marketing Campaign Operations, Marketing Analytics or related field.
  • Prior SAS, SQL or related coding experience required.
 
Preferred Qualifications
  • Experience extracting data from multiple source systems and relational databases.
  • Analytic and problem solving skills with an attention to detail.
  • Financial Services experience preferred.
  • Ability to multi-task under tight deadlines.
  • Project management experience, ability to lead project from inception to completion.
  • Excellent written and oral communication skills.
  • Demonstrated ability to work in a fast-paced, team-oriented, and collaborative environment.
 

Job

Project Management / Analysis

Primary Location

Minnesota-MN-Richfield

Shift

1st - Daytime

Travel

Yes, 5 % of the Time

Average Hours Per Week

40