Senior Product Manager 3

 

At U.S. Bank, we're passionate about helping customers and the communities where we live and work. The fifth-largest bank in the United States, we’re one of the country's most respected, innovative and successful financial institutions. U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

 
Senior Product Manager 3 – Auto Club Group (AAA) – Acquisition Management – this position will support the strategic acquisition marketing initiatives for the AAA credit card program.  Responsible for meeting annual new account goals and showing growth year over year. Contribute to the channel marketing strategy and evaluation of market trends, product development, product position and pricing philosophy.  Recommend enhancements to product line and marketing strategy to stimulate sales and meet objectives.  Ensure products meet regulatory requirements and coordinate legal & compliance approval of all supporting collateral materials and documentation.  
  • Support strategy and product positioning within acquisition marketing channels such as direct mail, AAA branch & call center, web/email, printed publications and events.
  • Work closely with Auto Club Group on the use of their marketing channels and key initiatives  
  • Manage to monthly new account goals and report results internally and to Auto Club Group
  • Manage to monthly and annual marketing budget
  • Collaborate with Acquisition Strategy Manager on acquisition collateral and the creation of communications within the various acquisition channels
  • Present at monthly and quarterly business review meetings to senior leadership
  • Provide new account reporting and analysis
     
 

Qualifications

 
Basic Qualifications
- Bachelor's degree, or equivalent work experience
- Eight to ten years of experience in marketing or related field
- Three or more years of management experience
 
Preferred Skills/Experience
- Thorough knowledge of the assigned business line and technical marketing skills
- Strong product management, design and development skills
- Thorough knowledge of product/program development, pricing, implementation and strategic analysis
- Demonstrated marketing and marketing research skills
- Excellent verbal and written communication skills
- Strong financial and competitive analysis and computer skills
- Demonstrated management, leadership and interpersonal skills
 

Job

Product Management

Primary Location

United States

Shift

1st - Daytime

Average Hours Per Week

40