The Marketing Analytics Manager is a key member of the Analytics team on the Retail Payment Solutions team, responsible for providing reports, analysis and models for RPS leadership. As an Analytics Evangelist, this leader will play a major role in building and expanding new analytical capabilities with a key focus on the digital analytics space. The role requires strong business analysis, relationship building, project management and leadership skills.
Track, report and analyze campaign results to measure progress against business goals
Deliver insights and provide actionable recommendations based on reported results, benchmarks, discovered patterns and all necessary context
Build data models to determine causality of certain performance trends, predict future impact, understand attribution and improve marketing ROI
Act as a consultative partner to key stakeholders within and outside of RPS to drive strategic measurement plans across initiatives
Define business requirements for evaluation and selection of analytics technologies and integration of new data assets
Explore your career possibilities at U.S. Bank and join a company that’s as passionate as you are about helping our customers meet their goals and making a difference in the communities we live and work. Our industry-leading financial performance, innovative spirit and best-in-class reputation empower employees to succeed. U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.