eCommerce Marketing Manager

 

At U.S. Bank, we're passionate about helping customers and the communities where we live and work. The fifth-largest bank in the United States, we’re one of the country's most respected, innovative and successful financial institutions. U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

 
 
About Elavon
 
Our customers want to expand their business opportunities. We help them get there.
 
From e-commerce to mobile wallets and chip card acceptance, Elavon helps businesses, small and large, accept all payment types – and reap the benefits at the end of the day.  Whether they need a simple or sophisticated payment solution, we’ve got them covered. 
 
For 25 years, we’ve helped more than one million customers around the world grow their business through payments. Our flexible, secure and innovative payment solutions help businesses attract and keep customers, develop partner relationships, process payments and simplify operations. 
 
Here’s a little bit more about our breadth and expertise :
  • We are consistently rated among the top five global payment providers
  • We process more than 3 billion transactions annually around the world
  • We provide payment tools customized by industry type
  • We’re backed by the strength and stability of U.S. Bank, the fifth largest commercial bank in the U.S.
  • Our company operates in 10 countries
  • Our call centers are open 24/7, and our team is always ready to help
 
Growing a business in a fast-moving world is challenging.  Let us help you succeed.
 
Elavon is currently seeking an eCommerce Marketing Manager, who will be responsible for contributing to the development of eCommerce marketing strategies and ensuring marketing plans are designed in support of those strategies. This position requires a results-oriented individual who can quickly and effectively respond to the ever-changing needs of the business. The ideal candidate is a rising marketing professional with proven, hands-on experience developing and executing market programs including digital marketing, content and social media marketing, event management, and campaigns. The position reports to the VP, Head of Global eCommerce Marketing.
 
The main focus of this position is to support the growth of eCommerce sales by executing structured, impactful marketing programs that drive lead and revenue generation and ultimately, market share. He/she will work in tandem with the eCommerce sales teams and eCommerce market development consultants to drive channel and business objectives, determine marketing success factors and influence strategy, evaluate revenue and growth opportunities, and work within cross-functional teams as appropriate. Programs may include digital marketing, marketing campaigns, brand and awareness efforts, sales promotions, event management, and other standard marketing programs. Additional responsibilities include:
 
Execution of effective marketing initiatives:
  • Works with eCommerce sales leaders and Product Marketing to create value story and sales/pitch presentations;
  • Works with Digital Marketing team to create, recommend, and execute online messaging for microsites and Elavon global websites, including user experience, customer experience, and architecture designed for SEO and SEM;
  • Creates impactful PowerPoint presentations using design skills for sales and market development leaders;
  • Serves as the primary conduit with U.S. Bank Social Media teams and leads Elavon social media campaign efforts with Elavon Marketing teams to create a unified calendar and structured approach to LinkedIn and Twitter campaigns;
  • Leads Elavon content marketing strategy for eCommerce along with relationship with Content Marketing vendor to ensure effective use of budget;
  • Develops content and process for social media monitoring with approved vendor;
  • Delivers impactful lead gen campaigns with immediate and measurable ROI;
  • Manages project budgets and expenditures within company process;
  • Manages legal and compliance approvals for all marketing initiatives;
  • Analyzes campaign metrics and makes any necessary adjustments;
  • Develops campaign/program dashboard monitoring results; and
  • Determines revenue contribution and submits for inclusion into canvas reporting - monthly, quarterly, YTD.
 

Qualifications

 
Basic Qualifications
  • Bachelor's degree in business, marketing, or related field
  • Six-plus years of demonstrated, progressive experience in planning and executing marketing campaigns
  • Digital marketing, social media, and content marketing experience
  • Strong analytical thinking and problem solving skills
  • Proven ability to successfully handle multiple projects and meet critical deadlines in fast-paced, high-pressure environment
  • A team player who is flexible, results- and service-oriented, with a passion for creativity and innovation
  • Payments industry experience
  • Ability to travel when required
Preferred Qualifications
  • Experience with Salesforce
  • Experience with Adobe design
 

Job

Marketing / Communications

Primary Location

Georgia-GA-Atlanta

Shift

1st - Daytime

Average Hours Per Week

40