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Investment Management

Investment Management

Professionally managed options from U.S. Bank and U.S. Bancorp Investments can open the investment world to you.

Today's investment markets provide more opportunity than ever before, but the seemingly endless array of investment options can overwhelm individuals trying to make informed investment decisions on their own.

Financial professionals at U.S. Bank and U.S. Bancorp Investments, Inc. offer a consultative approach to investment management. An advisor works as your partner in helping you understand the options available in today’s wide-ranging investment marketplace. Your advisor builds the investment process around you, your goals and individual circumstances that affect your approach to money management and investing.

By gaining a comprehensive understanding of you as an investor, your advisor is able to create a customized investment strategy that is consistent with your goals. The centerpiece of that plan is a personalized asset allocation strategy. You can choose from a variety of professionally managed investment programs.

Here’s an overview of each phase of the investment management cycle:

    • We start by creating your personal profile. This involves analyzing your financial needs and goals, considering your current situation and investment time frame, as well as your attitudes about investment risk.
    • Next, we develop your asset allocation strategy. We'll work together to develop an investment strategy, based on your profile, to allocate your assets. A well-diversified portfolio may combine different types of assets to attempt to achieve specific investment goals while potentially reducing overall portfolio risk.
    • Then we implement your portfolio. To set your plan in motion, we'll screen and recommend a combination of investment products based on how their performance and risk characteristics align with your circumstances and goals.
    • We offer a full range of investment options, including:
      Stocks, bonds and mutual funds
      Fixed- and variable-rate annuities
      Exchange-Traded Funds (ETFs) and Unit Investment Trusts (UITs)
      • Professionally-managed portfolios
      Read about financial contributions from product partners for mutual funds, fixed annuities and variable annuities.
    • We manage your portfolio on an ongoing basis. Working with you, we'll continuously monitor your portfolio’s performance. Modifications, including rebalancing, can be made to the portfolio based on developments in the market.
    • We'll review progress regularly. You'll hear from your advisor on a regular basis throughout the year. You’ll also receive regular performance reports and information alerting you to changes in your portfolio and factors that may affect your financial goals and investment strategy.

Like a good tax advisor or an attorney, a trusted financial professional can help you stay on track – and help simplify your life. Professionally managed investment portfolios take a disciplined approach to investing, but provide the flexibility to choose your level of involvement in the investment decision-making process.

By working with financial professionals at either U.S. Bank or U.S. Bancorp Investments, Inc., you may benefit from:

  • Peace of mind in knowing that your investments are being managed and monitored by an experienced professional;
  • Investment strategies tailored to your specific goals and circumstances;
  • Ongoing support and monitoring of your investment progress;
  • The flexibility to modify your investment strategy as your needs and goals evolve; and
  • More time for you to spend on other aspects of your life.

To make informed decisions about your financial future, you need to understand your options. Knowledgeable professionals at U.S. Bank and U.S. Bancorp Investments, Inc. can help simplify your financial life by creating a customized plan and monitoring its progress for you.

  • It’s important to know who you are as an investor and what you want your portfolio to accomplish. The key steps include:

    • Identifying specific financial goals. These may include funding a child’s higher education, your own retirement, the purchase of a home, starting a business or other goals that are important to you.
    • Assessing the amount of time you have to achieve each goal. Setting time frames for each of your goals is key because it can help determine how long your money can keep working for you.
    • Understanding your own risk tolerance. Some investors are risk takers by nature while others are very conservative, but many fall somewhere in between. Age, personality, investment experience and financial circumstance can all affect your tolerance for risk.
    • Determining your asset allocation – in other words, the mix of assets you want to own across various classes of investments. Diversification may help reduce your overall risk. Your asset allocation strategy should support your goals while being consistent with your risk tolerance level.
    • Taking the time to review your overall portfolio performance, keeping your eye on the big picture. If your portfolio begins to drift from your asset allocation strategy, you may consider rebalancing your portfolio to maintain your long-term investment strategy.
    • Making adjustments to your portfolio if your needs and circumstances change.
  • A diversified portfolio spreads investment dollars out over a variety of asset classes and/or different securities. The goal of diversification is to help protect the value of your overall portfolio against a decline of price in a single security and/or a market sector. For example, some investors own a mix of stocks and bonds, with the expectation that in times when stock markets decline, bonds will perform better, helping to minimize the volatility of the overall portfolio. The different asset classes may counterbalance one another to help reduce short-term fluctuation in the portfolio. Of course, asset allocation and diversification does not ensure a profit or protect against a loss.

  • Studies show that asset allocation has the single largest impact on your account’s overall performance. According to 1990 Nobel Prize winner Harry Markowitz’s “Modern Portfolio Theory”, almost 92% of investment returns are the result of how assets are allocated among different classes, while only 2% are due to the specific stocks and bonds you choose to buy within each asset class. Asset allocation may have a more significant affect on performance returns than industry weighting, stock selection, market timing or any other portfolio management decision.

  • Your asset allocation should reflect your current investment objectives, but it is also a long-term commitment. If your objectives and investment timeframe have not changed, you may not want to make adjustments to your asset mix. This is true even if short-term developments in the market are not working to your benefit. But if things have changed, the investment mix that suited you when you began investing may not be appropriate today. Major changes in your personal life, financial situation and time horizon can all be reasons to reconsider your asset allocation strategy.

  • Your asset allocation strategy is based on specific objectives for investment return consistent with your acceptable level of risk. If over time the performance of certain types of assets held in your portfolio dramatically stray from expected return levels, it’s possible that you may find that you are significantly over-invested or under-invested in specific asset classes. For example, if due to strong performance, a planned 15% weighting of international stocks in your portfolio grows to a 20% weighting, you may suddenly be taking on significantly more risk by owning more international stocks than your original allocation called for. If that occurs, you may consider rebalancing assets in your portfolio to the weighting specified in your original asset allocation strategy.

  • Yes. Your advisor will discuss the costs involved before you decide to become a client.

  • Depending on your specific situation, portfolios may include all types of mutual funds, exchange-traded funds (ETFs), individual stocks, bonds and other securities or other types of investments available on the open market. Part of the process of working with an investment advisor is to determine which products may fit your asset allocation strategy.

Find What's Right for You

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More Investment Products

Customize scenarios for:

  • Retirement
  • Education
  • 401(k)
  • Insurance

We'll help you determine the types of insurance that may be appropriate for you.

We offer investment products and services to help you work toward your goals and simplify your financial life.

Investment products and services are:

Not a DepositNot FDIC InsuredMay Lose ValueNot Bank GuaranteedNot Insured by any Federal Government Agency

U.S. Bancorp is the parent company of U.S. Bank and U.S. Bancorp Investments.

U.S. Bank, U.S. Bancorp Investments and their representatives do not provide tax or legal advice. Your tax and financial situation is unique. You should consult your tax and/or legal advisor for advice and information concerning your particular situation.

For U.S. Bank:

Equal Housing Lender Equal Housing Lender. Deposit products offered by U.S. Bank National Association. Member FDIC.

Credit products are offered by U.S. Bank National Association and subject to normal credit approval.
U.S. Bank is not responsible for and does not guarantee the products, services or performance of U.S. Bancorp Investments.
The information provided represents the opinion of U.S. Bank and is not intended to be a forecast of future events or guarantee of future results. It is not intended to provide specific investment advice and should not be construed as an offering of securities or recommendation to invest. Not for use as a primary basis of investment decisions. Not to be construed to meet the needs of any particular investor. Not a representation or solicitation or an offer to sell/buy any security. Investors should consult with their investment professional for advice concerning their particular situation.

For U.S. Bancorp Investments:

Investment products and services are available through U.S. Bancorp Investments, the marketing name for U.S. Bancorp Investments, Inc., member FINRA and SIPC, an investment adviser and a brokerage subsidiary of U.S. Bancorp and affiliate of U.S. Bank.

Insurance products are available through various affiliated non-bank insurance agencies, which are U.S. Bancorp subsidiaries. Products may not be available in all states. CA Insurance License# OE24641.

Pursuant to the Securities Exchange Act of 1934, U.S. Bancorp Investments must provide clients with certain financial information. The U.S. Bancorp Investments Statement of Financial Condition is available for you to review, print and download.

The Financial Industry Regulatory Authority (FINRA) Rule 2267 provides for BrokerCheck to allow investors to learn about the professional background, business practices, and conduct of FINRA member firms or their brokers. To request such information, contact FINRA toll-free at 1.800.289.9999 or via An investor brochure describing BrokerCheck is also available through FINRA.

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Invest with an Advisor

Work with a dedicated advisor.

Call to Invest

Talk to a Financial Consultant at U.S. Bancorp Investments.

Invest on Your Own

Set up a self-directed online brokerage account or IRA account with
U.S. Bancorp Investments.

Wealth Management

U.S. Bank provides comprehensive wealth management services including financial planning, investment management, trust and fiduciary services and private banking.

U.S. Bancorp Investments offers financial planning, investment and brokerage services.

U.S. Bancorp is the parent company of U.S. Bank and
U.S. Bancorp Investments.

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