Automated Investor Philosophy

Investment approach

Our investment philosophy emphasizes long-term growth with the objective of minimizing risk and is designed to weather market shifts. Our approach to robo-investing provides:

  • Investment experts who guide the strategies behind Automated Investor
  • Personalized portfolio recommendations designed to suit your investment objectives and risk tolerance level
  • Unbiased guidance to help your investment objectives become reality

Automated Investor

Are you new to online investing or do you prefer to have guidance from experienced investment professionals? Tell us your goals, and we’ll invest your money for you.

Exclusively for our customers, log into to open an account today or call 866.758.8655.

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Key principles behind Automated Investor


A fundamental principle that helps to minimize risk by investing in a wide range of asset classes. We follow a "buy and rebalance" strategy using low-fee ETFs (Exchange Traded Funds) leveraging both domestic and international opportunities.1

Tax awareness

We incorporate the tax consequences of investment decisions where appropriate. This includes allocating your holdings in a tax-efficient way (e.g. buying bonds in tax-sheltered accounts), avoiding unnecessary capital gains taxes and applying tax-loss harvesting when appropriate.2

Risk management

Whether you’re saving for retirement, a home, or other major purchase, we can help reduce your risk of loss as you near your goal date. To do this we use a "glide path" methodology. As you approach your target withdrawal date, our automated investing service adjusts your percentage of investments in favor of securities that are historically more stable.

Personalized target portfolio

Our smart robo-investing technology that does the day-to-day work of keeping your asset allocation in line with your target goal. The result is a portfolio customized to your goals and your individual investment risk tolerance.


Who we are

U.S. Bancorp Investments provides wealth planning, investment, insurance and other services to clients. We’ll help you invest with confidence with our online investing platform that combines the experience of investment professionals with the power of smart technology.

Our experts guide and support Automated Investor’s investment philosophy to hand-pick investments from thousands of choices and design customized portfolios.

A company you can trust

U.S. Bancorp, the parent company of U.S. Bancorp Investments, has a long history of wealth management, investment, and financial industry experience. This knowledge and experience is what is behind Automated Investor as part of our commitment to serve our customers and help them work toward their financial goals.

Expert insights

Watch videos from Eric Freedman, Chief Investment Officer, U.S. Bank Wealth Management.

Automated investing

Diversified portfolios

Risk tolerance

Automated Investor from U.S. Bancorp Investments is exclusively for our customers. Log into to open an account today or call 866.758.8655.

Start investing