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Gees-Clippers_TalkShop

(DESCRIPTION)
Logo on a glass door, Gee's Clippers.

Inside, a barber's chair and a series of clippers.

(SPEECH)
If you look at the history of a barbershop, back in the early days, a barbershop truly was the heartbeat of the community. That barber pole means something. I want to get back to those days.

(DESCRIPTION)
Barbers in referee shirts in the shop. Text reading hashtag talk shop is shaved into the back of someone's short hair.

Text, Gaulien, Gee, Smith.

(SPEECH)
Most people know me as Gee. I'm the owner and founder of Gee's Clippers and Hair Design. I had no real influences when I first started cutting hair because my father used to cut hair. And he was far from a barber. One day I was like, you know, I can do that.

So I started cutting my own hair. And from then, I started cutting my brother's hair. By the time I was maybe 14 years old, I had a record clientele out of my parents' house. Here you are today at Gee's Clippers. [LAUGHS]

(DESCRIPTION)
A man sits in a barber chair and talks to the camera. He interacts with customers. A row of barber chairs lines a wall of windows. A painting of Gee. The inside of the barbershop is styled like a basketball court, with red and blue folding chairs lining a parquet floor across from the barber's chairs and a basketball hoop at the far wall.

(SPEECH)
People come here because it feels like they're coming to something special. When you pay attention to the professionalism of the place, the look of it, the etiquette of your staff, I think there's nothing but greatness can come from it. People see that. They want to be a part of that.

(DESCRIPTION)
A lucite award with an outline of Wisconsin reads, Gee Smith, Barber of the Year.

(SPEECH)
A barbershop is where you go to get styled. But it's not what I focused on first. I focus on the experience. I focus on the community work we do. So they can leave here being proud of the barbershop that they go to.

(DESCRIPTION)
Gee shaves a man's head. He shakes hands with another barber. He smiles as he interacts with his employees. The employees shave the customer’s heads.

(SPEECH)
If more small businesses truly made sure each employee understands their vision, the success is going to be astronomical.

(DESCRIPTION)
Logo and text, US Bank, the power of possible.

 

Talkshop: Customer experience as a key to success

Attention to detail and leadership lead to greatness

Tags: Ethics
Published: October 04, 2019

Small-business owner Gaulien "Gee" Smith has seen his barbershop and beauty salon thrive since 1995. Hear his insights for finding long-term success. He talks about the importance of community building and giving back to the community as well as the importance of helping his employees understand his vision.

 

Learn more about how Gee sets an example in his community. Ready to start your own business journey? Talk to a business banker.