Play brings joy, helps develop problem-solving skills, creativity and relationships, and builds social and emotional learning.
At U.S. Bank, we believe in the power of play. It brings joy, helps develop problem-solving skills, creativity and relationships, and builds social and emotional learning. Last year, we conducted a survey with Playworks, which found that 98 percent of people said they think play is valuable, 86 percent believe it can relieve stress, and yet 38 percent say financial stress prevents them from playing as often as they’d like. But in low- and moderate-income communities, there are often few spaces for play and limited access to arts and cultural activities.***
That’s why we invest in community programming that supports access to the arts, arts education and learning through play for children and adults in low- and moderate-income communities. Last year, we provided more than $25 million in grants, corporate contributions and sponsorships to make Play possible across the country.
For three decades, Georgia Keith and her neighbors have taken it upon themselves to make sure the alleyway playground outside their front doors in Cincinnati’s Over-the-Rhine neighborhood was a safe place for kids to play. However, over time, that place aged into more of an alleyway than a playground.
U.S. Bank invests in community programing that supports access to arts, arts education and learning through play.
In 2017, as part of our Community Possible Month of Play initiative, U.S. Bank donated $50,000 to nonprofit Over-the-Rhine Community Housing to renovate the playground, soliciting feedback from community members and tapping local, minority-owned TriVersity Construction.
The donation is part of a $63 million dollar investment in the Over-the-Rhine neighborhood for the past 15 years. The investments include the renovation of historic Music Hall, the addition of 151 units of safe, affordable senior housing, and the renovation of the neighborhood YMCA.
At a ribbon cutting, as neighborhood kids played, Keith said the playground renovation is an investment in the families who have been part of the community through the ups and downs. At the end of the day, she says, “Money doesn't make community. People make community.”
philanthropic and corporate giving to make play possible
A new playground opened in 2017 in the Over-the-Rhine neighborhood in Cincinnati, part of a $63 million dollar investment total over the past 15 years.
*** Playworks Survey